Schlesinger Group

Schlesinger Group
legal form	Market research
founding	1965
Seat	Iselin (New Jersey) , USA
Branch	Market research
Website	http://www.schlesingerassociates.com

Schlesinger Group is a market research service provider specializing in qualitative and quantitative fieldwork worldwide. Schlesinger Associates has 23 offices in the key US and European markets: UK (London), Germany (Berlin, Frankfurt & Munich) and France (Paris).

Overview

Schlesinger Associates is a specialized studio and field service provider. The interviewees are recruited in-house from our own actively recruited and deeply profiled panels. This also enables Schlesinger Associates to recruit difficult-to-reach, low-incidence target groups. Schlesinger Associates supports studies in the consumer goods, healthcare, finance , IT and automotive sectors . The field services offered include both qualitative and quantitative studies, including qualitative and quantitative online surveys.

The company operates its own panels under the names InspiredOpinions (in the USA and Great Britain), OpinionsPartagées (France) and Schmiedl Online (Germany) in the target group segments of consumer, healthcare professionals, patients and B2B.

Schlesinger Associates has a global network of its own studios, panels and field service partners to offer worldwide data collection and project management services.

Schlesinger Associates received the MRA 'Celebrated Company of the Year Award' for 2007. The company was also named a 'Top Provider of Qualitative Research Services' by MarketResearchCareers.com in 2011.

history

The company was founded in 1965 by Sarah Schlesinger. It has been trading under the name Schlesinger Associates since 1984, when her son Steve Schlesinger joined the company. In 2000 Mike Sullivan (President) joined the company and drove the development of new locations and services in the US and Europe.

Between 1997 and 2011, Schlesinger Associates expanded nationally and internationally. In addition to opening its own studios in important US cities, it was acquired by the British market research company The Research House in 2006 , followed by the parallel takeover of the French companies ConsuMed Research and Passerelles in 2010 and the German company Schmiedl Marktforschung in 2011. Schlesinger announced in January 2018 started a rebranding, including the name change to the Schlesinger Group. In addition to a new brand name, a new company logo and a new brand identity, a new flagship studio was opened in Manhattan, New York, in February 2018. Schlesinger Interactive was renamed Schlesinger Quantitative in the USA and bundled both quantitative online and offline fieldwork under the brand. Schlesinger's European brand names (BDI Research, Schmiedl Marktforschung, The Research House, ConsuMed Research & Passerelles) will remain unchanged while they adopt the new brand identity.