Rapid access platform

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The quick access platform is an aid for market and product research . It is used to test the effect of different product designs on individual test subjects .

It is a box that is covered by a curtain. There are various test objects behind the curtain: comparable variants of articles or the same article in different packaging.

The curtain is pulled aside and the test person should now spontaneously reach for the best article - the object that is most attractive to him . The process should take place as quickly as possible and without conscious thinking.

This test is carried out to evaluate products that have already been introduced in comparison to the competition or to check decisions made during the development of product packaging.