Screen design
As part of the screen design , layouts are created that are specially designed for the presentation of content on monitors .
Screen design is a sub-area of graphic design or interface design . Anyone who works in the area of interface design must also be prepared to include aspects from other specialist areas, such as mechanical engineering . Interface design is about exploring the possibilities for human-machine communication offered by the technical facilities available today, and it is also about developing concepts for future human-machine communication. The screen design, on the other hand, is exclusively graphic design , in which a screen designer is commissioned to create an appealing design for a screen surface. The knowledge of the interface design can flow into his work, but does not have to.
Screen designers create their own specifications or are based on given optical specifications, which they implement for mood, aesthetics and target group addressing. They are specialists in user guidance, navigation and target group-specific design, e.g. B. according to purpose, user age, for the visually impaired, illiterate. To create or set a style guide to, Laying choice of colors and fonts set and adjust this in the current process and the realities of other cultures (colors, text direction, text amount) of. A layout grid defined in the style guide also defines positions and dimensions.
The properties of the screen design result from the interaction with interface design, usability criteria and also technological aspects, such as B. Programming options or special surfaces (mouse control, touch screen, keyboard control, etc.)
Work areas of the screen designer
- Screen design of software (e.g. operating system software, computer / video games, website, CD-ROM, DVD production)
- Screen design for hardware products (displays, mobile phones, PDAs, household appliances, etc.).
- Screen design for mobile devices, household appliances, machines and other information and control systems
- Screen design for kiosk systems, passenger information systems, people guidance systems
layout
The layout divides the designed surface into action, information and content areas.
This division creates structure, overview and order in the screen design. It is usually based on a grid and exact dimensions. The overall visual impression is determined by the layout.
A study has shown that users of Internet sites make their judgment about the design of the site after 50 milliseconds. That's just half the blink of an eye.
Aids for orientation
One of the tasks of a screen designer is to offer the user options for orientation. The headings in the text area and the menus should be set up in such a way that the user can determine at any time which chapter he is currently in. It should also be clear at all times how many main chapters or sub-chapters there are in total. In addition to the organization of the content, requirements for accessibility also play a role in good screen design.
User expectations
Good screen design requires that the designer deals with the expectations of the user. Which motives guide the user when he deals with the product in question? The screen designer needs to have an idea of whether the users are more focused on entertainment or more on information and effective work.
In some cases these points are also part of a screen designer's field of work:
- arouse interest in a product with incentives
- Trigger joy in using or flatter the pride of ownership
- make the user curious about the possibilities and the content and raise expectations
swell
- ↑ Moshagen, M. & Thielsch, MT (2010). Facets of visual aesthetics. In: International Journal of Human-Computer Studies , 68 (10), 689–709. PDF
- ↑ Article on www.heise.de
- ↑ Article about screen design suitable for the visually impaired