Sean John
Sean John is a fashion brand founded by American rapper Sean Combs in 1998. Clothing, shoes, jewelry and cosmetics are sold under the brand name.
The brand was named after Combs' first and middle names. The first products were black T-shirts with the brand's name printed on them. Until 2004, the collection consisted mainly of clothing for the hip-hop culture . This generated a turnover of 400 million US dollars. After declining sales figures, both the management and the product range were replaced. In contrast to the Rocawear and Phat Farm brands, which were also founded by rap musicians , Sean John now focuses on high-priced ready-to-wear and haute-couture collections. Zac Posen was hired as a consultant .
Outside of the fashion world, Sean John is also active in the field of car rims , among other things .
Sean John has been rated "excellent" several times by the Council of Fashion Designers of America . In October 2003 press reports alleged that the fashion brand had suffered poor working conditions in the Honduran production facilities.
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Individual evidence
- ↑ a b Stern : HipHop-Mode - No Logo, please! , Issue 11/2006
- ↑ BBC : P Diddy in sweatshop row (English), October 29, 2003