Service marketing

The (in English unknown) term service marketing often erroneously in terms of " service marketing " (English. Service s marketing used). Strictly speaking, however, service marketing refers to the marketing of Sachgutherstellern , the products made for them a customer service (English. Customer service ) offering.

A consecutive Master’s degree in Service Marketing is offered at Pforzheim University . This includes both the marketing of services in pure service companies, as well as the marketing of services (in the sense of additionally offered services) in companies that manufacture material goods.