Signal price

A signal price is understood to be an exposed (individual) price advertised in marketing for a product or service , usually a low threshold price .

However, the consumer regularly incurs additional costs - for example, the price is only granted for a minimum purchase (e.g. a minimum turnover ), a basic fee or a long-term guaranteed purchase (e.g. through a minimum contract term ) or other individual price components of the bundle offer are significantly more expensive or The signal price for a product is not a purchase price , but the monthly rate for installment payments or leasing .

The consumer usually only gets this additional information in the small print asterisk .