Bundle offer

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Under a bundled offering (also English. Bundle ) or set refers to the common, combined into one package offer multiple products or services, where the customer is offered a price advantage over the loss of the individual products or services or suggested.

It can be, for example, a bundling of a product with a suitable extension, for example out-of-date software with an update or an add-on . Another example is the combination of a new graphics card with computer games with spectacular graphics effects to demonstrate the performance of the card, or the combination of different programs with different strengths and focuses. Often there is a combination of purchase transactions with long-term obligations . The term is used in particular in the telecommunications sector often use (for example, in connection with complete connections and triple play ) and therefore as common usage are considered.

This form of offer is to be distinguished from free goods . The opposite is unbundling .