Slice of Life

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A slice of life is an excerpt from the everyday life of a person or a fictional character . The term is used in literature, the entertainment industry (e.g. anime and manga ) and advertising and describes the representation of an everyday situation.

term

The English term was formed between 1890 and 1895 as a translation of the French tranche de vie , a formulation by the French playwright Jean Jullien (1854-1919).

Examples of slice of life in literature can be found in the short stories of Sherwood Anderson . There, in deliberate contrast to sophisticated action constructions, the emphasis is on reality and its execution. Classic design elements such as exposition , rising tension curves , periphery and punch line are dispensed with.

In the manga area, Slice of Life is its own genre with a significant market share. The stories focus on young people's lives and their relationships with one another. They often play in school, sometimes in other settings such as restaurants or cafes. The realism of the plot takes a back seat to a variety of comic, dramatic, or melodramatic situations.

The slice-of-life strategy is used in advertising to increase the credibility of the advertising message by presenting the advertised product in an everyday situation . Well-known advertising figures who appeared in such slice-of-life spots are the Esso-Tiger , Meister Proper or Klementine . The slice-of-life strategy was often linked to a social pressure strategy , in which, for example, pressure was exerted on the housewife to use the product in the manner demonstrated.

See also

Individual evidence

  1. ↑ Random House Unabridged Dictionary, Random House, 2006.
  2. ↑ Manfred Durzak : The German short story of the present. Author portraits, workshop discussions, interpretations . Königshausen & Neumann, Würzburg 2002, ISBN 3-8260-2074-X , pp. 79-80.
  3. ↑ Robin E. Brenner: Understanding Manga and Anime . Libraries Unlimited, Westport 2007, ISBN 978-1-59158-332-5 , pp. 112-113.
  4. ^ Siegfried J. Schmidt: Handbook advertising . LIT Verlag, Münster 2004, ISBN 3-8258-7540-7 , p. 98.