Social recruiting
Social recruiting is a term of one on social network based method of recruitment describes. Social recruiting is also known as social hiring, social recruitment, and social media recruitment.
description
LinkedIn , Facebook , Twitter , Google+ and XING are the most frequently used social networks for social recruiting. As a rule, social recruiting is referred to as the use of data from social networks for the targeted placement of advertising measures by employers and recruiters. The content of advertising measures is geared towards the interests of the target people. This can be done in two ways. Once through
- the direct letter from the candidate (social distribution) or through
- the passive display of advertising measures (internet sourcing / social profiling).
designation
Since the advent of social recruiting in 2009, there has been disagreement about the name. The fact that social recruiting also includes addressing candidates via social networks is viewed critically by many. The reason for the criticism is given that recruitment is only "social" if it comes about through social relationships in social networks. For the most part, this is only the case with Internet sourcing.
Types of social recruiting
Social recruiting is divided into two different categories. The subdivision depends on the type of target group addressed.
Social distribution
Social Distribution refers to the use of social networks for recruitment and employer branding (dt. Employer branding ) of companies. Companies or personnel service providers address suitable candidates directly via their profile. They can forward the position to interested acquaintances and thus contribute to filling a position and increasing the level of awareness of a company.
Internet sourcing / social profiling
Internet sourcing refers to the use of profile data from social networks, search behavior on the Internet, blogs and online communities to identify previously passive job candidates. Passive candidates are those workers who are not actively looking for a job. In internet sourcing, also known as social profiling, candidates are not addressed directly ( professional profiling ), but via advertising banners.
development
Social recruiting is increasingly used by personnel consultancies and companies for recruiting. According to a study on Recruiting Trends 2019, 27.1%% of the top 1,000 companies in Germany regularly use the XING business network to place job advertisements . Facebook, on the other hand, is used more for employer branding, for which it is used by 12.9% of the top 1,000 companies.