toom market
toom Markt [pronounced: tʰoːm ] was a hypermarket chain of the toom sales line , which belonged to REWE Markt GmbH based in Cologne . By the end of 2014, all toom hypermarkets were renamed REWE Centers . The toom beverage stores and toom hardware stores are not affected by the name change.
history
The name toom was invented by a Frankfurt advertising agency in the late 1960s. The color scheme in the corporate design differed according to areas: DIY stores had a brown-yellow color scheme, supermarkets had a red-orange color scheme, and beverage stores had a dark blue-light blue color scheme. The font Gill Sans was used .
The first toom store was opened on June 9, 1970 in Friedrichsdorf by the entrepreneur Willi Leibbrand. In 1974, the Rewe head office took a 50% share in the Leibbrand group (HL, Penny, toom). As Rewe-Handelsgesellschaft Leibbrand OHG, based in Bad Homburg , the nationwide expansion of the branch company founded in 1961 with HL and Minimal supermarkets, Penny discount markets, toom self-service department stores and Idea drugstores was continued.
In 2005 the Globus hypermarkets of the Kaiser + Kellermann group were taken over and renamed toom stores or closed by the end of 2007. The Globus beverage stores were renamed toom beverage stores.
Change of name to REWE
In the mid-2000s, the future of the toom self-service department stores in their former form was viewed critically due to the competition of the Internet in the non-food area and increased costs in the mobility area. Smaller toom self-service department stores up to a size of 4000 m² were therefore converted into REWE Centers by 2010 . That left 55 hypermarkets with a total sales area of over 326,000 m², in which around 3.7 million customers made their purchases every month. Toom achieved an annual turnover of 1.4 billion euros. toom employed about 7550 people and offered about 45,000 different items. In addition to the former hypermarkets, toom has 360 toom hardware stores and 56 toom beverage stores in Germany.
All remaining toom brand grocery stores were renamed REWE Center or Kaufpark by April 2014 .
Individual evidence
- ↑ Purely private. In: DER SPIEGEL 48/1986. November 25, 1986, accessed January 2, 2014 .
- ↑ Downsizing the toom chain. Retrieved July 7, 2011 .
- ↑ Own presentation of toom markets. Retrieved July 7, 2011 .
- ↑ Rewe large area Toom is already completely changing its flag. In: Lebensmittel Zeitung . December 22, 2013, accessed January 2, 2014 . , quoted from Peer Schader: Rewe says goodbye to its large-area concept: Bye, Toom! In: supermarket blog. January 2, 2014, accessed January 2, 2014 .