Triad strategy
Triad strategy is a globally oriented corporate strategy . It aims to ensure that a company in the three (hence triad ) market regions - Central (with Europe and the emerging countries of Africa), America (North and South America) and Asia (with the Pacific region) - with its own production activities or with its own Sales organization is present. The aim is to adapt to the particular characteristics of the market and to be able to offer products specially tailored to the respective market via a decentralized structure. The individual branches act in their market like independent companies and synergy effects can still be ensured.
The triad strategy will be of great importance in the future as energy and thus transport become more expensive, as the structure also enables short distances.
See also
literature
- Dieter Rebel: Handbook of Industrial Property Rights: Overviews and Strategies, Europe - USA - Japan. Gabler-Verlag, Wiesbaden 1993, p. 94 f. ( on Google Books )