Trommsdorff model

The Trommsdorff model is a scaling method in empirical social research and market research . It was developed by the German economist Volker Trommsdorff and is named after him.

It is a composing market model and creates a scaling based on precise specifications of attributes (not whole products as with the decomposing variant).

method

Objects are assessed on the basis of specified features using a rating scale. Example: Attributes of a watch → design, movement, color etc. Rating from very good to very bad
Features are condensed into dimensions using a factor analysis.
Mapping the objects in a matrix or image

literature

Volker Trommsdorff : The measurement of product images for marketing: Fundamentals a. Operationalization . Carl Heymanns Verlag , Cologne 1975.

Individual evidence

↑ Detmar Leitow, Karolina Jader: Attitudes and buying behavior with regional foods - results of empirical studies in Germany and Poland . In: Writings of the Society for Economic and Social Sciences of Agriculture eV Volume 40 . Landwirtschaftsverlag, Münster-Hiltrup 2005, ISBN 3-7843-3368-0 , p. 203–2012 , here p. 205 ( article as download [PDF; 6.3 MB ; accessed on January 6, 2020]).

[1] Detmar Leitow, Karolina Jader: Attitudes and buying behavior with regional foods - results of empirical studies in Germany and Poland . In: Writings of the Society for Economic and Social Sciences of Agriculture eV Volume 40 . Landwirtschaftsverlag, Münster-Hiltrup 2005, ISBN 3-7843-3368-0 , p. 203–2012 , here p. 205 ( article as download [PDF; 6.3 MB ; accessed on January 6, 2020]).