Unfolding Tactic

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The Unfolding-Tactic (also called two-step technique ) describes a staggered organization of a question and answer scheme in a survey as part of opinion research .

Instead of listing the answer options directly as secondary answer options in a survey, which can also have a negative impact on the results of the investigation or the response behavior of the respondents due to the sheer quantity, ideally two dichotomous answer options are first given to a question, e.g. satisfied and dissatisfied . In a second stage, these two answers (in which, of course, only one remains relevant for the respondent) can be differentiated more closely by asking about the degree of satisfaction.

This special procedure with this scheme can primarily be found in the written questionnaire, since the oral questionnaire (interview) has other options for determining and differentiating an answer. In principle, however, such a procedure as described above is not excluded for the oral survey.

literature

  • Schnell, Hill, Esser (1999): Methods of empirical social research. Munich / Vienna: Oldenburg