Unique advertising proposition
Unique Advertising Proposition (UAP) ( German : communicative profiling ) is a term from marketing , more precisely from communication policy . It means setting a company apart from the competition in terms of advertising. Advertising creates a differentiating feature, which differentiates the product from others, and thus helps the company to gain a competitive advantage . The UAP thus creates an advertising justification for the purchase.
example
“Not just clean, but pure”, a slogan from a TV commercial for the detergent Ariel