Company profile

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As a company profile structured is presentation of a company in the print media, the company's own websites or social media referred. The aim is to present the company using key figures such as sales or the number of employees, to increase awareness or to be represented in social networks.

General use

Company profiles are an abbreviated representation of the company. Contents are:

  • Description of business.
  • Current balance sheet data (sales, profit, number of employees, etc.)
  • Current stock market data, if applicable.

These short profiles are used, among other things, in job advertisements and as a self-presentation on the company's own website.

Company profiles in social media

When participating in social networks , companies want to go beyond the mere presentation of themselves to provide information about their current activities and channel public opinion tendencies regarding the company. For this purpose, competitions are carried out, surveys are carried out, and communication with customers or information about products and services is carried out.

providers

Largest provider of company profiles

Most social networks offer such company profiles. However, these are not consistently listed under this name. The largest providers of free solutions are:

The networks have different orientations. Facebook has the highest reach in the B2C area. At the time the article was created (July 2012) , the sports goods manufacturer Adidas had 8.7 million fans. On Facebook, fan refers to people who use “like” to express their sympathy with the manufacturer. In the B2B area, Siemens has more than 160,000 followers on LinkedIn (analogous to the above figure), making it the largest corporate website of a German company in this area. International brands such as H & M are primarily represented on Google+ . The establishment of such company profiles is controversial: On the one hand, a company has a high reach, on the other hand, sovereignty is passed on to an external operator. Whether and where a company profile should be used depends on who you want to reach.

criticism

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Company profiles offer the opportunity to communicate directly with the customer. However, a manufacturer can also expect massive displeasure among buyers. This can happen through a shit storm: In this case, a mass of users criticize a manufacturer at the same time, so that even more users perceive the criticism. The trade , however, sees the danger that manufacturers increasingly sell their goods directly. There is a risk of submitting to the conditions of the infrastructure service provider.