Ursula Georgy

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Ursula Georgy (* 1958 in Cologne ) has been professor for information marketing at the TH Köln since 2000 (until August 31, 2015 Cologne University of Applied Sciences), faculty for information and communication sciences.

Life

Georgy studied chemistry from 1977 to 1983 and received his doctorate in this subject in 1986. From 1987 to 2000 she was managing director and from 1987 to 2007 partner of the scientific information service - WIND GmbH. From 1996 to 2000 she had lectureships at the Cologne University of Applied Sciences and the Niederrhein University of Applied Sciences. From 2001 to 2006 she was dean and from 2006 to 2009 prorector for teaching, studies and study reform at the Cologne University of Applied Sciences. Since September 2011 she has been head of the ZBIW - Center for Library and Information Science Further Education at the Institute for Information Science at the TH Köln.

She was u. a. Member of the advisory board of the German Institute for Medical Documentation and Information - DIMDI (2009-2019), member of the foundation board of ZB MED - Information Center Life Sciences (2014-2018), the "Customer-Oriented Services" commission of the dbv (2014-2018), the advisory board Information and library of the Goethe Institute (2007–2013), the advisory board of the EconBiz virtual specialist library (2006–2012) and the Board of Trustees of the German Central Library for Medicine - ZB MED (2011–2013). She was chair of the KIBA (Conference of Information and Library Science Education and Study Programs), Section 7 of the dbv (2004–2013). In addition, she is u. a. Reviewer for the Leibniz Association, AQAS and AQ Austria.

Since 2000 Georgy has been teaching at the TH Köln (formerly Cologne University of Applied Sciences) at the Institute for Information Science Information Marketing. She also held short-term lectureships and teaching positions in Chur (2001), Geneva (2003), Krems (2006 and 2008), Parma (2008–2013, 2016), Shah Alam (Malaysia) in 2013 and Vienna (2020).

Her main research interests are quality management of information services, customer loyalty as well as profile and branding of information institutions, pricing of information services, strategic patent analysis and innovation management, in particular open innovation and crowdsourcing.

Lectures (selection since 2014)

  • 85th IFLA World Library & Information Congress 2019 - Satellite Meeting: Recruiting and Managing the New Generation of Employees to Attract New Markets and Create New Services, Pythagorion, Samos (Greece), August 2019: The Future of Personnel Development in Libraries: An Innovation- and Competency-oriented Approach
  • 25rd Annual Conference and Exhibition of the Special Libraries Association / Arabian Gulf Chapter: The Internet of Things: The Future of the Connected Internet Societies, Abu Dhabi (United Arab Emirates), March 2019: Libraries as Part of the Sharing Economy
  • ICDE Lillehammer Lifelong Learning Summit 2019: Shape the Future of Lifelong Learning in the Age of Digitization, Lillehammer (Norway), February 2019: ISO 9001: 2015 and ISO 29990: 2010 Certification as Quality Assurance in Continuing Education
  • Swiss Library Congress 2018, Montreux (Switzerland), August 2018: Innovation check for libraries
  • International Conference on Knowledge and Scholary Communication, Universitas Gadjah Mada, Jogyakarta (Indonesia), April 2018: Crowdsourcing the Cultural Heritage
  • 33rd Austrian Librarians' Day 2017, Linz (Austria), September 2017: Innovation-oriented personnel development - libraries on the way to a competence model
  • 106th Librarians' Day 2017, Frankfurt am Main, May / June 2017: Panel discussion: Courage to lead. Desire to decide. Transfer of skills in studies and further education
  • International Conference on Science Mapping and the Development of Science, Universitas Gadjah Mada, Jogyakarta (Indonesia), April 2016: Science Mapping
  • 23rd Annual Conference and Exhibition of the Special Libraries Association / Arabian Gulf Chapter: The Way Map Toward Accreditation, Manama (Bahrain), March 2017: The Impacts and Success Factors of ISO 9001 and ISO 29990 in Library Continuing Education
  • International Conclave on Innovations in Engineering & Management - ICIEM: Oman Vision 2020: Opportunities & Challenges, Muscat (Oman), February 2016: Innovation Management for Small and Medium-sized Libraries - A Comparison with Start-Ups and Small- and Medium-sized Enterprises
  • European Conference on Information Literacy, Tallin (Estonia), October 2015: Best Practice: Certificate Course "Teaching Librarian" in Germany
  • Austrian Librarians' Day, Vienna (Austria), September 2015: Critical success factors for increasing the innovative ability in libraries - a comparison with SMEs
  • Austrian Librarian's Day, Vienna (Austria), September 2015: Profile and branding - not just something for large libraries
  • Annual conference 2015 of the Working Group for Medical Libraries - AGMB, Basel (Switzerland), September 2015: Strategic Marketing: The Benefit Positioning of Libraries as Content Providers in Competition
  • Ceremonial event on the occasion of Prof. Günther Uecker's name sponsorship for the Mecklenburg-Western Pomerania State Library, Schwerin, March 2015: Emotion Marketing - Libraries as a happiness factory?
  • 10th International Conference of the Committee for the Support of Libraries, National Hellenic Research Foundation: Libraries, Innovation and Entrepreneurship, Athens (Greece), November 2014: Innovation Management in Libraries - a Comparison with Start-Ups and Smaller and Medium-sized Enterprises ( SME)
  • Technological Educational Institutes TEI of Athens and Thessaloniki, Athens and Thessaloniki (Greece), November 2014: Systematic Innovation Management as a Marketing Strategy for Libraries
  • Friedrich Althoff-Tagung - Approach to the most important science organizer in Germany around 1900, Dinslaken, October 2014: Panel discussion on the topic: On the development of Germany as an educational location in the 21st century
  • Annual conference of the Working Group of Catholic Theological Libraries (AKThB), Limburg / Wiesbaden, July 2014: Brand development for specialist academic libraries sponsored by the Catholic Church
  • 103rd German Librarianship, Bremen, June 2014: Innovation management for small and medium-sized libraries - a comparison with start-ups and small and medium-sized companies
  • Goethe-Institut, Vilnius (Lithuania), May 2014: Marketing for Libraries - Brand Identity and Brand Contact Points
  • Goethe-Institut, Almaty (Kazakhstan), February 2014: Information professions of the future - trends in library training in Germany

Publications (selection since 2015)

  • Digital skills - urgently needed. An opinion and positioning on the recommendations of the RfII - Council for Information Infrastructures. In: bitonline 22 No. 5, 409-415, 2019
  • Opportunities for crowdsourcing in libraries through digitization. In: The digital transformation in institutions of cultural memory. Büttner, St. (Ed.). Berlin: Simon Verlag für Bibliothekswissen, 95-109, 2019
  • Georgy, Ursula; Fühles-Ubach, Simone [Hrsg.]: Library development in the network of people, information technology and sustainability. Festschrift for Achim Oßwald. - Bad Honnef: Bock + Herchen, 332 pages, 2019
  • Trend observation and its analysis. In: Practical handbook information marketing. Convergent strategies, methods and concepts. What a shame, Frauke; Georgy, Ursula (Ed.). Berlin, Boston: De Gruyter Saur, 41-58, 2019
  • Open Innovation and Crowdsourcing: The Management of Openness. In: Practical handbook information marketing. Convergent strategies, methods and concepts. What a shame, Frauke; Georgy, Ursula (Ed.). Berlin, Boston: De Gruyter Saur, 183-198, 2019
  • Practical handbook information marketing. What a shame, Frauke; Georgy, Ursula (Ed.). Boston, Berlin: De Gruyter Saur, 2019.
  • Innovation-oriented personnel development - libraries on the way to a competence model? . - In: bitonline 21 No. 4, 301-308, 2018
  • Library and information science education and training: challenges and perspectives. - In: Library Service 51 No. 10-11, 864-875, 2017
  • Identification and analysis of trend topics - structuring and implementation of future-oriented fields of activity. - In: library. Research for practice. Festschrift for Konrad Umlauf on the occasion of his 65th birthday. Hauke, P .; Petras, V .; Kaufmann, A. (Ed.). Berlin: De Gruyter Saur, 535-546, 2017
  • Critical success factors for increasing the innovative ability in libraries - A comparison with SMEs. - In: Open (siv) e libraries - new approaches, new structures, new opportunities. 32nd Austrian Librarians' Day Vienna 2015. Bauer, B .; Ferus, A .; Pauser, J. (Ed.). Graz-Feldkirch: Wolfgang Neugebauer, 85-96, 2016
  • Profile and branding - not just for large libraries. - In: Open (siv) e libraries - new approaches, new structures, new opportunities. 32nd Austrian Librarians' Day Vienna 2015. Bauer, B .; Ferus, A .; Pauser, J. (Ed.). Graz-Feldkirch: Wolfgang Neugebauer, 97-106, 2016
  • Innovation Management for Small and Medium-Sized Libraries - A Comparison with Start-Ups and Small and Medium-Sized Enterprises. - In: Proceedings International Conclave on Innovations in Engineering & Management (Oman Vision 2020: Opportunities & Challenges) February 24-25, 2016. Mohatram, M. (Ed.). Muscat: Waljat College of Applied Sciences in Academic Partnership with Birla Institute of Technology, Ranchi, India, 239-246, 2016
  • E-trends in Librarianship Training in Germany. - In: Educating the profession - 40 Years of the IFLA Section on Education and Training. IFLA Publications Vol. 170. Seadle, M .; Chu, C .; Stöckel, U. (Ed.). Berlin: De Gruyter Saur, 2015
  • Crowdsourcing - A Guide for Libraries. Georgy, Ursula (Ed.). BITonline - Innovativ, Volume 52, Dinges & Frick Wiesbaden, 2015

Individual evidence

  1. ↑ ZBIW website

Web links

personal data
SURNAME Georgy, Ursula
BRIEF DESCRIPTION German information scientist, professor for information marketing
DATE OF BIRTH 1958
PLACE OF BIRTH Cologne