Voter typology
Voter typology according to Strohmeier
In 2002, the political scientist Gerd Strohmeier established a voter typology . The four types of voters combine on the one hand their party affiliation and on the other hand their political interest and political education. Both factors can be strong or weak and make the following breakdown possible.
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Traditional regular voters high party affiliation, low rationality |
Value-rational core voters high party loyalty, high rationality |
|---|---|
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Affective swing voters, low party affiliation , low rationality |
Purposeful alternating voters, low party affiliation, high rationality |
- Traditional regular voters: He is characterized by a high level of party affiliation and less pronounced political rationality. He always chooses the same party out of tradition or habit, without taking rational considerations into account in his voting decision. The traditional regular voter is also immune to the influence of other competitive parties.
- Affectual swing voters: It is characterized by low or no party affiliation as well as a less pronounced rationality. He makes decisions based on current emotional states or emotional influences. Affectural alternate voters choose parties based on their liking for candidates.
- Value-rational base voters: He is characterized by a high level of party affiliation and also by a high level of rationality. He always chooses the same party out of conviction and sees his values and ideology best represented by them.
- Purposeful alternating voter : He is characterized by low or no party affiliation as well as a strongly pronounced rationality and thus corresponds to the ideal type of voter in democratic systems. His voting behavior is characterized by a rational weighing of advantages and disadvantages of his respective voting decision.
It should be noted that "basically it is not the voter or the voting behavior or the voting decision, but different types of voters with different voting behavior and - therefore - different voting decisions." and this division is an ideal-typical division with its respective extreme forms.
See also
Voters , core voters , swing voters , protest voters
Individual evidence
- ↑ Strohmeier, G. (2002). Modern election campaigns - how they are planned, led and won. Baden – Baden: Nomos. 72-76
- ↑ Quotation see: Gerd Strohmeier : Politik und Massenmedien. An introduction , Nomos, Baden-Baden, 2004, p. 167