Shopping cart analysis

The shopping basket analysis is a collection of statistical analysis methods for creating customer profiles .

In this context, a shopping cart is the term used in online trading for a virtual clipboard that collects the previously planned purchases before the order and payment are made. On the one hand, the shopping basket analysis is interested in the purchase probability for a product, on the other hand, the formation of customer types according to their purchase preferences.

In stationary retail, among other things, customer cards are used for this purpose. With their help, personal and demographic data can be combined with shopping behavior. At the same time, these cards serve to increase customer loyalty , as their use is "rewarded" with discounts or other offers. A very simple but anonymous recording method is to query the postcode of the customer's place of residence during the payment process at the checkout.

In online trading , purchasing behavior is monitored with the help of web analytics via cookies and z. B. User accounts recorded.

The extensive amounts of data are evaluated as part of an association analysis .

literature

• Carl-Christian Buhr: Network-oriented shopping cart analysis with POS data / Carl-Christian Buhr. With a foreword by Rainer Olbrich . Eul, Lohmar 2006, ISBN 3-89936-432-5 .