Web monitoring
Web monitoring is the targeted observation, extraction, analysis and processing of mentions on companies, brands, products, people, news or topics on the World Wide Web .
Applications
Web monitoring also allows users to monitor their own website from anywhere on earth. So can be, for example, simulate, is how quickly their own websites for a user such as the US or South America to build . Monitoring and analyzing complete click paths when shopping online is also part of this, in order to find sources of error or reasons for jumping off. One form of web monitoring is online press clipping (also known as ON press monitoring ), which searches specifically for press releases and news published on the Internet .
Web monitoring can either be done manually or automatically with the help of specially programmed software . Completely automated monitoring is often cheaper than manually proofreading monitoring, but it has the disadvantage that irrelevant content can make the search results unusable to a certain extent. It is therefore better to have the results of an automated search checked by a (multilingual) group of experts before the evaluation.
See also
literature
- Alistair Croll and Sean Power: Complete Web Monitoring . 1st edition. O'Reilly Media, Sebastopol 2009, ISBN 978-0-596-15513-1 .
Individual evidence
- ↑ Praxis der Wirtschaftsinformatik Web Monitoring , Issue 293, ISBN 978-3-86490-061-7
- ↑ Praxis der Wirtschaftsinformatik Web Monitoring , Issue 293, ISBN 978-3-86490-061-7