Competitive strategy

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Competitive strategies according to Michael E. Porter

In industrial economics, competitive strategy is understood to mean combinations of goals and means that are appropriate to the competitive environment. The main focus is on the competitors. The aim is a solid industry position ( competitive advantage ).

Although the concept of competitive strategy was already used in the 1940s and 1950s, it did not come into the focus of economics until the studies of Michael Eugene Porter in 1980 . He differentiates between three standard strategies at the business area level, which are also referred to as generic strategies :

This approach of competitive strategy is now the concept of core competencies (Engl. Core competencies ) to the side - that is, even to realize the a company's combination of resources and capabilities that enable the company to the position of a competitive strategy. Representatives of this idea are mainly Robert M. Grant , John Anderson Kay , Gary Hamel , Sumantra Ghoshal and CK Prahalad .

See also

Individual evidence

  1. Michael E. Porter 1980; Competitive Strategy: Techniques for analyzing industries and competitors: with a new introduction / Michael E. Porter; The Free Press, New York; ISBN 0-684-84148-7 .
  2. ^ Grant 2002; Robert M. Grant Contemporary Strategy Analysis , Concepts, Techniques, Applications; 4th ed. Blackwell Publishers Inc, Oxford. ISBN 0-631-23135-8 (hdk) / ISBN 0-631-23136-6 (pbk).