Whiskas
| Whiskas | |
|---|---|
|
|
| Owner / user | Mars Incorporated |
| Introductory year | 1958 (UK), 1962 (DE) |
| Products | cat food |
| Markets | Worldwide |
| Website |
www.whiskas.de www.whiskas.at www.whiskas.ch |
Whiskas is a registered trademark for cat food of the US American Mars Incorporated and is represented in 25 countries. The name is based on the English word whiskers (" whiskers ").
production
Whiskas are produced in Verden , Lower Saxony , Breitenbrunn am Neusiedler See in Burgenland and Melton Mowbray in Great Britain . The company's own research center is located in the neighboring town of Waltham-on-the-Wolds .
Products
The product range includes wet food, dry food , lactose-reduced cat milk and snacks. The food is offered for three different age groups, for kittens (junior), adult cats (adult) and old cats (senior).
Some products are also advertised as having health-promoting properties, so Whiskas offers snacks that are supposed to care for the gums and make it easier for hairballs to pass out, and are fortified with vitamins . The packaging is traditionally purple.
advertising
Whiskas is known for the advertising slogan “Cats would buy Whiskas” and the intensive television advertising that goes with it. The "Whiskas cat" in the 2011 advertisement is a British Shorthair in the color silver tabby .
reception
Stiftung Warentest tested in 2008 (test result: satisfactory) and in 2014 (test result: sufficient), among other things, cat food from the Whiskas brand.
Web links
Individual evidence
- ↑ Stiftung Warentest: Test result: Whiskas in sauce with veal and turkey
- ↑ test, edition: 3 (02/2014), tested: Whiskas terrine with a heart