Science award of the brand association

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The Brand Association's Science Award is a science award that has been jointly awarded by the Markenverband e. V. as well as the Society for Research on Brands e. V. (G · E · M) is awarded. The prize honors individuals or teams for their scientific work "who are centrally dedicated to the topic of brand management and branding and are suitable for broadening or deepening the knowledge of developments in this area in general". The foundation of this oldest German award for brand management and brand research by the Markenverband took place on the occasion of the 75th anniversary of the Markenverband in 1978. The prize is endowed with 10,000 euros.

Prize Winner (1st Prize)

  • 1980 Renate Wieferink: The private label from the consumer's point of view
  • 1982 Johanna Höhl-Seibel: Second brands. A decision-oriented approach from the point of view of the branded goods manufacturer for everyday goods
  • 1984 Anneliese Lippegaus: Planned transfer of brand images.
  • 1986 Johann David Herstatt: The development of brand names as part of new product planning
  • 1988 Holger Hätty: The brand transfer
  • 1990 Frauke Henning-Bodewig and Annette Kur: Brands and consumers: functions of brands in the market economy
  • 1992 Arnd Liedtke: Determining factors, strategies and measures when changing the brand name
  • 1994 Matthias Sander: The determination and control of the value of brands - An analysis from the point of view of the brand owner
  • 1996 Stephan Feige: Trade-oriented brand management. Strategies for profiling consumer goods manufacturers in retail
  • 1998 Henrik Sattler: Monetary evaluation of brand strategies for new products
  • 2000 Thomas Goerdt: The brand and store loyalty of consumers as a determining factor in vertical relationship marketing
  • 2002 Anne Christin Kemper: Strategic brand policy in the capital goods sector
  • 2004 Franziska Völckner: New product success in short-lived consumer goods - An empirical analysis of the success factors of brand transfers
  • 2006 Fabian von Loewenfeld: Brand Communities: Success factors and economic relevance of brand communities
  • 2008 Judith Giersch: Corporate Brand Management of internationally operating companies - behavioral analysis of internal and external target group effects taking into account national cultural aspects
  • 2010 Falko Eichen: Measurement and control of brand relationship quality - a cross-sector study in the consumer goods market
  • 2012 Sabrina Hegner: The Relevance of Trust for Identity-Based Management of Global Brands - An Intercultural Comparison between Germany, India and South Africa
  • 2014 Verena Batt: Quality of internal brand management - conceptualization, empirical findings and management of brand-compliant employee behavior
  • 2016 Stefanie Schnebelen: Brand Happiness - Conceptual, Theoretical, and Empirical Investigations of a Promising New Branding Asset
  • 2018 Maren Becker: Advertising Effectiveness: The Role of Content

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