Yo.

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Yo logo.png

Yo. refers to a social network in which users can send a "Yo" to their friends. The main attraction is that you get confirmation that other people have thought of you.

distribution Life Before Us LLC
User numbers ~ 1 million
Platforms iOS, Android
Homepage http://www.justyo.co/

history

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The app "Yo." Was developed by the Israeli developer Or Arbel within 8 hours (!) And published for the first time at the Fool Days in April 2014. He then quit his job as CTO at the stock trading platform Stox to work full-time on the app. On June 20, 2014, Isaiah Turner and a group of students hacked the app. This was able to send spam-yos and view the phone numbers of users. After the exploit was fixed, it was discontinued at "Yo." A few more features have been added since the “Yo.” Network was released. Version 1.3.6 brought the function to send links and images with a "Yo". Version 1.5.9 finally brought Apple Watch Support and with Version 2.0 (which was released in June 2015) the entire user interface was finally renewed and brought the group functions and also the possibility of friends who are not with "Yo." Via linked social Networks to send a "Yo". 2.0.3 “Yo.” Finally jumped on the (more or less new technology) of the GIFS and made it possible to send them. Now only bug fixes and stability improvements followed. The last update so far (as of June 21, 2018) was version 2.5.8, which appeared a year ago. Since then there has been radio silence. The hype of the network began at the end of 2014, but seems to be more out of the hype in terms of the update frequency.

Functions

In addition to sending a “Yo”, you can also share your location, add friends and create groups. You can also follow services that are registered with "Yo."

Most of the time, the app is used to show that someone has been thought of. But there are also other uses. For example, there is a group in Israel that sends a “yo” when a missile attack is imminent.

User numbers

The number of users in 2014 was over a million active users, mostly teenagers .

reception

The fact that the app, despite its initially limited functionality, which was perceived as useless, enjoyed great popularity and was able to collect several million dollars in venture capital was controversial. This increased the awareness of the app and brought it the attention it needed to build a network effect.

Individual evidence

  1. ^ A b c Martin Gardt: These social networks lure teenagers away from Facebook . In: THE WORLD . August 15, 2014 ( online [accessed May 20, 2018]).
  2. ↑ Martin Gardt: These social networks lure teenagers away from Facebook . In: THE WORLD . August 15, 2014 ( online [accessed May 21, 2018]).
  3. ↑ "We want to be at least as big as Twitter" . In: Gründerszene Magazin . September 23, 2014 ( online [accessed May 21, 2018]).
  4. ↑ Amanda Holpuch, Emma Howard, James Walsh: April Fools' Day jokes 2014 - the best on the web. April 1, 2014, accessed May 21, 2018 .
  5. ↑ Yo CEO hires hacker. June 24, 2014. Retrieved May 21, 2018 (American English).
  6. ↑ Money for nothing? $ 1mn for app that says 'Yo' to your friends . In: RT International . ( Online [accessed May 21, 2018]).
  7. ↑ Yo, The One-Word Messaging App, Updates So It's Not Quite So Absurdly Simple Anymore - TechCrunch. Retrieved May 21, 2018 (American English).
  8. ↑ Yo - The Clever App That Yo's to All Your Friends Has Been Hacked | Androidheadlines.com . In: AndroidHeadlines.com | . June 20, 2014 ( online [accessed May 21, 2018]).
  9. ↑ Life Before Us LLC: Yo. In: Appstore. Apple, accessed May 20, 2018 .
  10. ↑ Christopher Mims, Wall Street Journal Germany: Yo: Dumbest App in the World brings millions of dollars . In: Spiegel Online . August 12, 2014 ( online [accessed May 20, 2018]).