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{{short description|Television network in Pakistan}}
{{Advert|date=August 2010}}
{{unreferenced|date=November 2017}}
⚫
{{Infobox TV channel
{{Use dmy dates|date=December 2023}}
| name = ATV
{{Use Pakistani English|date=December 2023}}
| logofile = Atv_pakistan.PNG
⚫
{{Infobox television channel
| logosize =
| logoalt = ATV Logo
| name = ATV HD (Pakistan)
| logo2 =
| logo = Atv_pakistan.PNG
| launch = June 24, 2005
| logo_size = 185px
| logo_alt = ATV (A Shalimar Television Network Channel)
| closed date =
| picture format =
| image =
| share =
| launch_date = {{Start date and age|df=yes|2005|06|24}}
| share as of =
| closed_date =
| picture_format = [[16:9]] ([[1080P]], [[HDTV]])
| share source =
| network =
| network =
| founder =
| owner = Shalimar Recording & Broadcasting Co. Ltd.
| owner = SSI
| country = [[Pakistan]]
| slogan =
| country = {{Flag|Pakistan}}
| language = [[Urdu language|Urdu]]
| language = [[Urdu language|Urdu]]
| broadcast area = [[South Asia]], [[Middle East]]
| area = [[South Asia]]<br> [[Middle East]]
| affiliates =
| affiliates =
| headquarters = [[Islamabad]]
| headquarters = [[Islamabad]]
| former names = [[Network Television Marketing|NTM]], [[Shalimar Television Network|STN]], Channel 3
| former_names = [[Pakistan Television|PTN]], [[Shalimar Television Network|STN]]
| replaced names =
| replaced =
| replaced by names =
| replaced_by =
| sister names =
| sister_channels =
| timeshift names =
| timeshift_service =
| web = [http://www.atv.com.pk/ www.atv.com.pk]
| website = {{Official website|http://srbc.com.pk}}
| terr serv 1 =
| terr_serv_1 =
| terr chan 1 =
| terr_chan_1 =
| sat serv 1 =
| sat_serv_1 =
| sat chan 1 =
| sat_chan_1 =
| cable serv 1 =
| cable_serv_1 =
| cable chan 1 =
| cable_chan_1 =
| sat radio serv 1 =
| sat_radio_serv_1 =
| sat radio chan 1 =
| sat_radio_chan_1 =
| adsl serv 1 =
| adsl serv 1 =
| adsl chan 1 =
| adsl chan 1 =
| online serv 1 =
| online_serv_1 = ATV Live Stream
| online_chan_1 = [https://www.youtube.com/c/ATVChannelOfficial/a-tv-live Watch Live]
| online chan 1 =
| 3gmobile serv 1 =
}}
}}


ATV is a Pakistani General Entertainment Channel which airs acquired serials from other channels like A Plus,PTV Home and HUMTVHD. It also shows kids programs as well as talk shows and Morning Show.
'''ATV''' is the largest privately operated [[terrestrial television]] network in [[Pakistan]] having the 2nd largest national viewer ship base in the country. The channel was launched on June 24, 2005.


Shalimar Recording & Broadcasting Company Limited (SRBC) is an un-listed public Company, incorporated in Pakistan in December, 1974 under the Company's Act-1913 (Now the Companies Act-2017) and is engaged in operating, telecasting and broadcasting facilities. Majority of its shares are owned by Pakistan Television Corporation (PTVC), Pakistan Broadcasting Corporation (PBC) and Pakistan National Council of the Arts (PNCA) apart from shares held by the member of entertainment industry. (General Public) The registered office of the Company is situated at Plot No. 36, Sector H-9, Islamabad.
⚫
==Channel Profile==
Today ATV is a symbol of quality television entertainment in Pakistan. The phenomenal growth of the channel can be best judged from the fact that the Channel which had its only transmitting station at Islamabad in 1990 now operates with 20 stations covering all major cities and commercial centres of Pakistan.


Shalimar Recording & Broadcasting Company Limited is declared as the "National Broadcaster" in terms of Section 2(p) of the PEMRA Ordinance, 2002 along with PBC and PTV.
⚫
The ATV stations are located at Islamabad, Karachi, Lahore, Faisalabad, Daska, Multan, Bahawalpur, Larkana, Hyderabad ,Sukkur, Peshawar, Mangora, Qalat, Batkhail, Khuzdar, Thandyani, Sahiwal, Sibi, Quetta and Tando Allahyar covering over 50% of the population. The success of ATV is primarily attributable to its extremely popular family entertainment programs.


SRBC is Operating, at present, its TV channel under the call sign " A-TV" and Radio Network "Shalimar FM Radio Network 94.6 MHz".
⚫
All the capital and running expenses of this company are met from its own resources. No government grant, budgetary allocation or subsidy was ever acquired.


⚫
==Channel profile==
The Company enjoys sound financial health. It has paid unprecedented dividends of 6597% in the corporate history of Pakistan since its inception.
The channel originally started as People's Television Network (PTN) in 1990 as the first semi-governmental TV Channel and second TV Channel of Pakistan from Islamabad. In 1991 PTN's name was changed to Shalimar TV Network (STN). STN came under PTV Network and was relaunched as Channel-3 in 1999 and with that the channel made its way to the satellite as well. In 2005 name of the channel was changed to ATV as it was relaunched this time under a joint venture of Shalimar Recording and Broadcasting Company(SRBC). Since 2018 ATV is being operated under Shalimar TV Network of SRBC. ATV now operates with 20 stations covering all major cities and commercial centres of Pakistan.

⚫
The ATV stations are located at Islamabad, Karachi, Lahore, Faisalabad, Daska (Gujranwala Division), Multan, Bahawalpur, Larkana, Hyderabad, Sukkur, Peshawar, Mingora, Qalat, Batkhaila, Khuzdar, Thandyani, Sahiwal, Sibi, Quetta and Tando Allahyar covering over 50% of the population.

ATV's role during and after the traumatic Earth Quake experience in 2005 in Pakistan was widely appreciated at home and abroad.

⚫
All the capital and running expenses of the company are met from its own resources.

ATV's drama, music, fashion, showbiz, current affairs and agriculture programs are designed to cater to the varying entertainment tastes and information needs of its viewers.


==Programming==
==Programming==
The program mix of ATV includes Entertainment (40%), Information (37%) and Education (23%). The broadcasting setup of ATV clicked on the very outset and played a major role in the prosperity and stability of the Company.
The program mix of ATV includes entertainment (40%), information (37%) and education (23%).{{Citation needed|date=January 2012}}


===A-News===
===Dramas===
*''Kya Mol Hai Mera''
In spite of being an entertainment channel, ATV has always broken the most important news in country, earlier than any other channel. It includes important news of country, worldwide, sports, business and weather. Due to requests of viewers of ATV, the channel is working on Entertainment segment in news for providing latest entertainment news to viewers. Almost 77% viewers sent requests to open this segment. But now the channel focus on too much entertainment news, almost 3 news in a month, due to which viewers are disappointed.{{Citation needed|date=January 2009}}
===ATV Shahr-e-Ramadan ===
Ramadan Exclusive Transmission

ATV is bringing exclusive transmission

'''"Shahr-e-Ramadan"''' for its viewers and advertisers special transmission's segments are as follows; Iftar Transmission Shukrana -e- Naimat. 3:00 PM to 7:00 PM Night transmission Shab -e- Rehmat. 10:00 PM to 12:00 Midnight Sehri Transmission Roshni. 3:00 AM to 5:00 AM{{fact|date=December 2023}}


==Availability==
==Availability==
ATV is available throughout Pakistan, terrestrially (on antenna) and in 86 countries of the world through [[Asiasat|Asia Sat 3]].
ATV is available throughout Pakistan, terrestrially (on antenna) and in 86 countries of the world through [[PakSat|PakSat 1R]].{{fact|date=December 2023}}
ATV can be viewed online at the srbc website.


==Network Expansion==
==Current programming==
===Acquired Serials===
In 2010, ATV developed its network further by launching the test transmission of Pakistan's first women channel, ALite. On 3 April 2010, ATV organized the launch show of yet another channel APLUS, which was attended by notable television celebrities from Pakistan. On 24 June 2010, ATV celebrated its 5th anniversary and put ALITE (that was previously put off air), and APLUS, on test run. Both upcoming channels are satellite channels, and can be viewed locally and internationally
*''[[Shehar e Zaat]]''
*''[[Mere Meharbaan]]''
*''Kaneez''
*''Karam Jali''
*''Dukh Kam Na Honge''
*''Aangan Mein Deewaar''
*''Tu Zindagi Hai''
*''Gohar e Nayab''
*''[[TUM BIN]]''
*''[[Janum]]''

== Coming Soon ==
*''Mala Mir''
*''[[Dil Nawaz]]''
*''[[Zindagi Gulzar Hai]]''
*''[[Humsafar]]''
*''[[Suno Chanda season 1 and 2]]''
*''[[O Rangreza]]''
*''[[Atv Morning with Farah]]''
*Dumpukht - Aatish-e-Ishq

== Former Programs ==
*''Khuda Gawah''
*''Dil Se Shikayat Hai''
*''Na Janay Kyun''
*''Chaap''
*''Ajnabi Lagey Zindagi''
*''Mujhe Rang De''
*''[[Emaan]]''
*''[[Laal Ishq (Pakistani TV series)|Laal Ishq]]''
*''Muhabbat Ab Nahi Hogi''
*''Number 1''
*''[[Muhabbat Yun Bhi Hoti Hai]]''

==References==
{{Reflist}}


==External links==
==External links==
* [http://www.atv.com.pk/ ATV official website]
* [http://srbc.com.pk/ Shalimar Television Network official website]

{{Television in Pakistan |state=autocollapse}}


{{DEFAULTSORT:Atv (Pakistan)}}
{{DEFAULTSORT:Atv (Pakistan)}}
[[Category:Television stations in Pakistan|ATV]]
[[Category:Television stations in Pakistan|ATV]]
[[Category:Pakistani television networks]]
[[Category:Television networks in Pakistan]]
[[Category:Urdu-language media]]
[[Category:Urdu-language mass media]]
[[Category:Television channels and stations established in 2005]]

[[Category:Television stations in Islamabad]]
[[ur:اے ٹی وی]]

Latest revision as of 18:51, 24 December 2023

ATV HD (Pakistan)
ATV (A Shalimar Television Network Channel)
CountryPakistan
Broadcast areaSouth Asia
Middle East
HeadquartersIslamabad
Programming
Language(s)Urdu
Picture format16:9 (1080P, HDTV)
Ownership
OwnerShalimar Recording & Broadcasting Co. Ltd.
History
Launched24 June 2005; 18 years ago (2005-06-24)
Former namesPTN, STN
Links
WebsiteOfficial website
Availability
Streaming media
ATV Live StreamWatch Live

ATV is a Pakistani General Entertainment Channel which airs acquired serials from other channels like A Plus,PTV Home and HUMTVHD. It also shows kids programs as well as talk shows and Morning Show.

Shalimar Recording & Broadcasting Company Limited (SRBC) is an un-listed public Company, incorporated in Pakistan in December, 1974 under the Company's Act-1913 (Now the Companies Act-2017) and is engaged in operating, telecasting and broadcasting facilities. Majority of its shares are owned by Pakistan Television Corporation (PTVC), Pakistan Broadcasting Corporation (PBC) and Pakistan National Council of the Arts (PNCA) apart from shares held by the member of entertainment industry. (General Public) The registered office of the Company is situated at Plot No. 36, Sector H-9, Islamabad.

Shalimar Recording & Broadcasting Company Limited is declared as the "National Broadcaster" in terms of Section 2(p) of the PEMRA Ordinance, 2002 along with PBC and PTV.

SRBC is Operating, at present, its TV channel under the call sign " A-TV" and Radio Network "Shalimar FM Radio Network 94.6 MHz".

Channel profile[edit]

The channel originally started as People's Television Network (PTN) in 1990 as the first semi-governmental TV Channel and second TV Channel of Pakistan from Islamabad. In 1991 PTN's name was changed to Shalimar TV Network (STN). STN came under PTV Network and was relaunched as Channel-3 in 1999 and with that the channel made its way to the satellite as well. In 2005 name of the channel was changed to ATV as it was relaunched this time under a joint venture of Shalimar Recording and Broadcasting Company(SRBC). Since 2018 ATV is being operated under Shalimar TV Network of SRBC. ATV now operates with 20 stations covering all major cities and commercial centres of Pakistan.

The ATV stations are located at Islamabad, Karachi, Lahore, Faisalabad, Daska (Gujranwala Division), Multan, Bahawalpur, Larkana, Hyderabad, Sukkur, Peshawar, Mingora, Qalat, Batkhaila, Khuzdar, Thandyani, Sahiwal, Sibi, Quetta and Tando Allahyar covering over 50% of the population.

ATV's role during and after the traumatic Earth Quake experience in 2005 in Pakistan was widely appreciated at home and abroad.

All the capital and running expenses of the company are met from its own resources.

ATV's drama, music, fashion, showbiz, current affairs and agriculture programs are designed to cater to the varying entertainment tastes and information needs of its viewers.

Programming[edit]

The program mix of ATV includes entertainment (40%), information (37%) and education (23%).[citation needed]

Dramas[edit]

  • Kya Mol Hai Mera

ATV Shahr-e-Ramadan[edit]

Ramadan Exclusive Transmission

ATV is bringing exclusive transmission

"Shahr-e-Ramadan" for its viewers and advertisers special transmission's segments are as follows; Iftar Transmission Shukrana -e- Naimat. 3:00 PM to 7:00 PM Night transmission Shab -e- Rehmat. 10:00 PM to 12:00 Midnight Sehri Transmission Roshni. 3:00 AM to 5:00 AM[citation needed]

Availability[edit]

ATV is available throughout Pakistan, terrestrially (on antenna) and in 86 countries of the world through PakSat 1R.[citation needed] ATV can be viewed online at the srbc website.

Current programming[edit]

Acquired Serials[edit]

Coming Soon[edit]

Former Programs[edit]

References[edit]

External links[edit]

Retrieved from "https://en.wikipedia.org/w/index.php?title=ATV_(Pakistani_TV_channel)&oldid=1191633105"