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{{Short description|Indian marketing communications company}}
{{Use dmy dates|date=February 2019}}
{{Use dmy dates|date=February 2019}}
{{Use Indian English|date=February 2019}}
{{Use Indian English|date=February 2019}}
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| image_size = 300px
| image_size = 300px
| area_served = South Asia, Asia, Asia-Pacific, Global
| area_served = South Asia, Asia, Asia-Pacific, Global
| key_people = '''Ameer Jaleel''', Group CCO & Chairman
| key_people = '''Subramanyeswar S.''', Group CEO
'''Virat Tandon''', Group CEO
'''Vivek Kamath''', Group CFO & COO
'''Vivek Kamath''', Group CFO & COO
'''Garima Pant''', Group HR Director
| industry = [[Marketing communications]]
| industry = [[Marketing communications]]
| products =
| products =
Line 18: Line 19:
| equity =
| equity =
| owner =
| owner =
| num_employees = 700+
| num_employees = 600+
| parent = [[MullenLowe Group]]
| parent = [[MullenLowe Group]]
| divisions = [http://www.lowelintas.in Lowe Lintas], [http://www.mullenlintas.in Mullen Lintas],
| divisions = dCell<br /> LinConsult<br /> Lintas C:EX<br /> Lowe Lintas<br /> Mullen Lintas
[dCell],
[LinEngage],
[LinConsult],
[LinProductions],
[Lintas Mediahub]
| slogan =
| slogan =
| homepage = [http://www.mullenlowelintas.in MullenLowe Lintas Group]
| homepage = [http://www.mullenlowelintas.in mullenlowelintas.in]
| footnotes =
| footnotes =
| intl =
| intl =
| location_city = [[Mumbai]]
| location_city = [[Mumbai]]
| location_country = [[India]]
| location_country = [[India]]
| locations = Mumbai, Gurgaon/New Delhi, Bengaluru, Kolkata, Chennai, Hyderabad and Ahmedabad
| locations = Mumbai, Gurgaon/New Delhi, Bengaluru and Kolkata
}}
}}
{{DISPLAYTITLE:MullenLowe Lintas Group}}
{{DISPLAYTITLE:MullenLowe Lintas Group}}
'''MullenLowe Lintas Group''', formerly '''Lintas''', is an [[India]]n advertising [[marketing communications]] company. The company is a wholly owned subsidiary of the [[Interpublic Group]] (IPG), and is part of the multinational [[MullenLowe]] group. The group is currently headed by Amer Jaleel, Group Chairman & Chief Creative Officer, and Virat Tandon, Group Chief Executive Officer.<ref name=":0" />
'''MullenLowe Lintas Group''', formerly '''Lintas''', is an Indian advertising [[marketing communications]] company. The company is a wholly owned subsidiary of the [[Interpublic Group]] (IPG), and is part of the multinational [[MullenLowe Group]].{{cn|date=July 2023}}


As of May 2018, MullenLowe Lintas Group employs approximately 700 people in 14 offices located in eight Indian cities.<ref>{{cite web |title=About us |url=http://www.mullenlowelintas.in/us/ |website=Mullenlowe Lintas India official website |publisher=Mullenlowe Lintas |accessdate=31 May 2018}}</ref>
As of July 2023, MullenLowe Lintas Group employs approximately 600 people in 13 offices located in four Indian cities.<ref>{{cite web |title=About us |url=http://www.mullenlowelintas.in/us/ |website=Mullenlowe Lintas India official website |publisher=Mullenlowe Lintas |accessdate=31 May 2018}}</ref>


==History==
==History==
Lintas (India) company began operating in Mumbai, India in 1969 as the Indian division of the advertising wing of Lever brothers (Lintas being an acronym for [[Lever Brothers|Lever]] International Advertising Services). It worked as a subsidiary of Lintas international which was established in 1899 and was later made a part of [[Unilever]].<ref>{{cite web |last1=O'Barr |first1=William |title=Advertising in India |url=https://muse.jhu.edu/article/249785 |website=Advertising and society review (volume 3) |publisher=Project muse |accessdate=31 May 2018}}</ref>
Lintas (India) company began operating in Mumbai, India in 1969 as the Indian division of the advertising wing of Lever brothers (Lintas being an acronym for [[Lever Brothers|Lever]] International Advertising Services). It worked as a subsidiary of Lintas international which was established in 1899 and was later made a part of [[Unilever]].<ref>{{cite web |last1=O'Barr |first1=William |title=Advertising in India |url=https://muse.jhu.edu/article/249785 |website=Advertising and society review (volume 3) |publisher=Project muse |accessdate=31 May 2018}}</ref>


⚫
Up to the 1980s, Lintas, daCunha, HTA ([[J. Walter Thompson|Hindustan Thomson associates]]), [[Purnima advertising]], [[Mudra communications]], Trikaya Grey and [[Ogilvy (agency)|O&M]] ([[Ogilvy and Mather]]) were among the largest advertising companies in India.<ref>{{cite news |title=70 years of Indian advertising |url=https://www.livemint.com/Consumer/sRChazyrh4GcIwCsDuGquO/70-years-of-Indian-advertising.html |accessdate=31 May 2018 |publisher=Live Mint |date=21 August 2017}}</ref>
During this period, the agency made many popular advertising campaigns under its director [[Alyque Padamsee]].


In 2000, the company changed its name to Lowe Lintas following the global merger of [[The Interpublic Group of Companies|IPG networks]], Ammirati Puris Lintas and the Lowe Group in November 1999. MullenLowe Lintas Group was then helmed by Prem Mehta, with Executive Creative Directors [[R. Balki]] and K. M. Sridhar leading the creative function. At the time, with billings of over $11 billion, MullenLowe Group was ranked as the fourth-largest global agency group worldwide, with offices in 80 countries, while MullenLowe Lintas Group is one of the top three advertising agencies in India by revenue.<ref name="ny">{{cite news|url=https://www.nytimes.com/1999/11/01/business/media-business-advertising-this-time-it-s-interpublic-doing-internal-merger-add.html|title=THE MEDIA BUSINESS: ADVERTISING; This time it's Interpublic doing an internal merger to add another giant to Madison Avenue|date=1 November 1999|work=New York Times | first=Stuart | last=Elliott}}</ref><ref name="ind">{{cite news|url=http://www.indianexpress.com/ie/daily/20000719/ibu19030.html|title=Lowe Lintas restructures|date=19 July 2000|work=[[Indian Express]]}}</ref>
The agency has trained a number of subsequently successful personalities in the Indian advertising scene.<ref name=":0">{{cite news|url=https://www.campaignindia.in/article/amer-jaleel-and-virat-tandon-to-lead-mullenlowe-lintas-group-as-arun-iyer-takes-c/446970|title=Amer Jaleel and Virat Tandon to lead MullenLowe Lintas Group as Arun Iyer takes consulting role|date=5 September 2018|work=Campaign India|access-date=1 November 2018}}</ref>


In 2007, Lintas India sold the 51% stake it owned in MullenLowe Lintas Group to its international partner, the [[Interpublic Group]] (IPG). Since then, the agency has been a part of [[MullenLowe Group]], which in turn is held by the Interpublic Group.<ref>{{cite news|url=http://economictimes.indiatimes.com/news/news-by-industry/services/advertising/Lintas-India-to-offload-51-to-interpublic/articleshow/2020295.cms|title=Lintas India to offload 51% to Interpublic|date=9 May 2007|work=[[The Economic Times]]}}</ref> MullenLowe Lintas Group has produced India's first television commercial and introduced the discipline of Channel Planning to India. It also has introduced [[Shyam Benegal]], [[Gerson da Cunha]], Rama Bijapurkar, [[Gautam Rajadhyaksha]] and [[Alyque Padamsee]].
⚫
Up to the 1980s, Lintas, daCunha, HTA ([[J. Walter Thompson|Hindustan Thomson associates]]), [[Nirma|Purnima advertising]], [[Rasna|Mudra communications]], Trikaya Grey and [[Ogilvy (agency)|O&M]] ([[Ogilvy and Mather]]) were among the largest advertising companies in India.<ref>{{cite news |title=70 years of Indian advertising |url=https://www.livemint.com/Consumer/sRChazyrh4GcIwCsDuGquO/70-years-of-Indian-advertising.html |accessdate=31 May 2018 |publisher=Live Mint |date=21 August 2017}}</ref>


In May 2015, the multinational company Lowe Worldwide merged with Mullen, a US-based agency to form the [[MullenLowe Group]], which in turn became part of the Interpublic Group of Companies. Headquartered in London, Lowe Worldwide has over 100 offices in 82 countries. In August, the group started Mullen Lintas - a challenger agency in August 2015, and PointNine Lintas now known as Lintas LIVE, a beta version of a full service omni-channel agency in August 2017.<ref>{{Cite web|url=http://businessworld.in/article/MullenLowe-Lintas-Appoints-Vikas-Mehta-As-CEO-Of-Its-New-Agency-PointNine-Lintas/06-07-2017-121560|title=MullenLowe Lintas Appoints Vikas Mehta As CEO Of Its New Agency PointNine Lintas|last=Amin|first=Ruhail|website=BW Businessworld|language=en|access-date=2019-12-04}}</ref>
==Takeover by the Lowe group==


In August 2016, [[R. Balki]], former group chairman, quit advertising and retired from the group.
In 2000, the company changed its name to Lowe Lintas following the global merger of [[The Interpublic Group of Companies|IPG networks]],


==Business==
Ammirati Puris Lintas and the Lowe Group in November 1999. MullenLowe Lintas Group was then helmed by Prem Mehta, with Executive Creative Directors [[R. Balakrishnan]] (Balki) and K. M. Sridhar leading the creative function. At the time, with billings of over $11 billion, MullenLowe Group was ranked as the fourth-largest global agency group worldwide, with offices in 80 countries, while MullenLowe Lintas Group is one of the top three advertising agencies in India by revenue.<ref name="ny">{{cite news|url=https://www.nytimes.com/1999/11/01/business/media-business-advertising-this-time-it-s-interpublic-doing-internal-merger-add.html|title=THE MEDIA BUSINESS: ADVERTISING; This time it's Interpublic doing an internal merger to add another giant to Madison Avenue|date=1 November 1999|work=New York Times | first=Stuart | last=Elliott}}</ref><ref name="ind">{{cite news|url=http://www.indianexpress.com/ie/daily/20000719/ibu19030.html|title=Lowe Lintas restructures|date=19 July 2000|work=[[Indian Express]]}}</ref> In 2007, Lintas India sold the 51% stake it owned in MullenLowe Lintas Group to its international partner, the [[Interpublic Group]] (IPG). Since then, the agency has been a part of [[MullenLowe Group]], which in turn is held by the Interpublic Group.<ref>{{cite news|url=http://economictimes.indiatimes.com/news/news-by-industry/services/advertising/Lintas-India-to-offload-51-to-interpublic/articleshow/2020295.cms|title=Lintas India to offload 51% to Interpublic|date=9 May 2007|work=[[The Economic Times]]}}</ref> MullenLowe Lintas Group has produced India's first television commercial and introduced the discipline of Channel Planning to India. It also has introduced [[Shyam Benegal]], [[Gerson da Cunha]], Rama Bijapurkar, [[Gautam Rajadhyaksha]] and [[Alyque Padamsee]]. [[R. Balki]], former Group Chairman, quit advertising and retired from the group in the month of August 2016. The group started Mullen Lintas - a challenger agency in August 2015, and [https://www.afaqs.com/news/advertising/50776_mullenlowe-lintas-group-launches-pointnine-lintas PointNine Lintas] - a beta version of a full service omni-channel agency in August 2017.<ref>{{Cite web|url=http://businessworld.in/article/MullenLowe-Lintas-Appoints-Vikas-Mehta-As-CEO-Of-Its-New-Agency-PointNine-Lintas/06-07-2017-121560|title=MullenLowe Lintas Appoints Vikas Mehta As CEO Of Its New Agency PointNine Lintas|last=Amin|first=Ruhail|website=BW Businessworld|language=en|access-date=2019-12-04}}</ref>
⚫
MullenLowe Lintas Group offers [[advertising]], [[Digital marketing|digital]], [[public relations]], [[strategic design]], rural marketing, and video content. [[Geoff Cottrill]] is the president of American operations.{{citation needed|date=February 2019}}

⚫
In May 2015 the multinational company Lowe Worldwide merged with Mullen, a US based agency to form the [[MullenLowe Group]], which in turn became part of the Interpublic Group of Companies. Headquartered in London, Lowe Worldwide has over 100 offices in 82 countries. As per its website, MullenLowe Lintas Group offers [[advertising]], [[Digital marketing|digital]], [[public relations]], [[strategic design]], rural marketing, and video content. [[Geoff Cottrill]] is currently the president of American operations.{{fact|date=February 2019}}

== Leadership ==

* [https://www.mullenlowelintas.in/team/amer-jaleel/ Amer Jaleel] - Group CCO & Chairman, MullenLowe Lintas Group
* [https://www.mullenlowelintas.in/team/virat-tandon/ Virat Tandon] - Group CEO, MullenLowe Lintas Group
* [https://www.mullenlowelintas.in/team/subbu/ Subramanyeswar S.] - Group Chief Strategy Officer
* [https://www.mullenlowelintas.in/team/vivek-kamath/ Vivek Kamath] - Group COO & CFO, MullenLowe Lintas Group
* [https://www.mullenlowelintas.in/team/heather-gupta/ Heather Gupta] - Group HR Director, MullenLowe Lintas Group


==References==
==References==
{{Reflist}}
{{reflist|30em}}


==External links==
==External links==
* [http://www.mullenlowelintas.in MullenLowe Lintas Group, Official website]
* [http://www.mullenlowelintas.in MullenLowe Lintas Group, Official website]
* [http://www.business-standard.com/india/search_news.php?search=%20Lowe%20Lintas&select=keyword Lowe Lintas news] at ''[[Business Standard]]''
* [http://www.business-standard.com/india/search_news.php?search=%20Lowe%20Lintas&select=keyword Lowe Lintas news] at ''[[Business Standard]]''
* [https://www.dakshraj.com/india/search_news.php?search=%20Lowe%20Lintas&select=keyword Lowe Lintas news] at ''[[Business Service]]''

[[Category:Digital marketing companies of India]]
[[Category:Digital marketing companies of India]]
[[Category:Interpublic Group]]
[[Category:Interpublic Group]]
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[[Category:Indian companies established in 1969]]
[[Category:Indian companies established in 1969]]
[[Category:Consulting firms established in 1969]]
[[Category:Consulting firms established in 1969]]
[[Category:1969 establishments in Maharashtra]]

Latest revision as of 15:53, 8 February 2024

MullenLowe Lintas Group
IndustryMarketing communications
Headquarters
Mumbai
,
India
Number of locations
Mumbai, Gurgaon/New Delhi, Bengaluru and Kolkata
Area served
South Asia, Asia, Asia-Pacific, Global
Key people
Subramanyeswar S., Group CEO

Vivek Kamath, Group CFO & COO

Garima Pant, Group HR Director
ServicesAdvertising and Marketing Communications, Digital Solutions, Identity and Graphic Design, Public Relations, Full-service, Media
Number of employees
600+
ParentMullenLowe Group
DivisionsdCell
LinConsult
Lintas C:EX
Lowe Lintas
Mullen Lintas
Websitemullenlowelintas.in

MullenLowe Lintas Group, formerly Lintas, is an Indian advertising marketing communications company. The company is a wholly owned subsidiary of the Interpublic Group (IPG), and is part of the multinational MullenLowe Group.[citation needed]

As of July 2023, MullenLowe Lintas Group employs approximately 600 people in 13 offices located in four Indian cities.[1]

History[edit]

Lintas (India) company began operating in Mumbai, India in 1969 as the Indian division of the advertising wing of Lever brothers (Lintas being an acronym for Lever International Advertising Services). It worked as a subsidiary of Lintas international which was established in 1899 and was later made a part of Unilever.[2]

Up to the 1980s, Lintas, daCunha, HTA (Hindustan Thomson associates), Purnima advertising, Mudra communications, Trikaya Grey and O&M (Ogilvy and Mather) were among the largest advertising companies in India.[3]

In 2000, the company changed its name to Lowe Lintas following the global merger of IPG networks, Ammirati Puris Lintas and the Lowe Group in November 1999. MullenLowe Lintas Group was then helmed by Prem Mehta, with Executive Creative Directors R. Balki and K. M. Sridhar leading the creative function. At the time, with billings of over $11 billion, MullenLowe Group was ranked as the fourth-largest global agency group worldwide, with offices in 80 countries, while MullenLowe Lintas Group is one of the top three advertising agencies in India by revenue.[4][5]

In 2007, Lintas India sold the 51% stake it owned in MullenLowe Lintas Group to its international partner, the Interpublic Group (IPG). Since then, the agency has been a part of MullenLowe Group, which in turn is held by the Interpublic Group.[6] MullenLowe Lintas Group has produced India's first television commercial and introduced the discipline of Channel Planning to India. It also has introduced Shyam Benegal, Gerson da Cunha, Rama Bijapurkar, Gautam Rajadhyaksha and Alyque Padamsee.

In May 2015, the multinational company Lowe Worldwide merged with Mullen, a US-based agency to form the MullenLowe Group, which in turn became part of the Interpublic Group of Companies. Headquartered in London, Lowe Worldwide has over 100 offices in 82 countries. In August, the group started Mullen Lintas - a challenger agency in August 2015, and PointNine Lintas now known as Lintas LIVE, a beta version of a full service omni-channel agency in August 2017.[7]

In August 2016, R. Balki, former group chairman, quit advertising and retired from the group.

Business[edit]

MullenLowe Lintas Group offers advertising, digital, public relations, strategic design, rural marketing, and video content. Geoff Cottrill is the president of American operations.[citation needed]

References[edit]

  1. ^ "About us". Mullenlowe Lintas India official website. Mullenlowe Lintas. Retrieved 31 May 2018.
  2. ^ O'Barr, William. "Advertising in India". Advertising and society review (volume 3). Project muse. Retrieved 31 May 2018.
  3. ^ "70 years of Indian advertising". Live Mint. 21 August 2017. Retrieved 31 May 2018.
  4. ^ Elliott, Stuart (1 November 1999). "THE MEDIA BUSINESS: ADVERTISING; This time it's Interpublic doing an internal merger to add another giant to Madison Avenue". New York Times.
  5. ^ "Lowe Lintas restructures". Indian Express. 19 July 2000.
  6. ^ "Lintas India to offload 51% to Interpublic". The Economic Times. 9 May 2007.
  7. ^ Amin, Ruhail. "MullenLowe Lintas Appoints Vikas Mehta As CEO Of Its New Agency PointNine Lintas". BW Businessworld. Retrieved 4 December 2019.

External links[edit]

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