George W. Mavety: Difference between revisions

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{{Use mdy dates|date=July 2012}}
{{Infobox person
{{Infobox person
|name = '''George W. Mavety'''
|name = George W. Mavety
|image = George_W._Mavety.JPG
|image = George W. Mavety.JPG
|image_size =
|image_size =
|caption =
|caption =
|birth_date =
|birth_date =
|birth_name = George W. Mavety
|birth_name = George W. Mavety
|birth_place = Newboro, Ontario, Canada
|birth_place = Newboro, Ontario, Canada
|death_date = August 19, 2000
|death_date = August 19, 2000
|death_place = Andover, New Jersey, USA
|death_place = Andover, New Jersey, US
|known = Owner of Mavety Media Group, which published pornographic magazines such as ''[[Mandate (magazine)|Mandate]]'', ''[[Black Inches]]'', and ''[[Juggs]]''
|known = Owner of Mavety Media Group, which published pornographic magazines such as ''[[Mandate (magazine)|Mandate]]'', ''[[Black Inches]]'', and ''[[Juggs]]''
|website =
|website =
|spouse = Gertrud Hartmann Mavety
|spouse = Gertrud Hartmann Mavety
|children = 7
|children = Bruce Mavety, Geraldine Mavety, Robert Mavety, Charles Mavety, George Mavety, Jr., Keith Mavety, Jr., Chad Mavety
}}
}}
'''George W. Mavety''' (died August 19, 2000, aged 63) was an American [[magazine]] [[publisher]] mainly known for his company Mavety Media Group, which published both gay and straight pornographic magazines. Later in his career, his interests shifted to real estate.<ref>For basic information regarding Mavety's life, see [http://www.nytimes.com/2000/08/23/classified/paid-notice-deaths-mavety-george-w.html?pagewanted=1 the obituary in the ''New York Times'' published on August 23, 2000].</ref>
'''George W. Mavety''' (died August 19, 2000, aged 63) was an American [[magazine]] [[publisher]] mainly known for his company [[Mavety Media Group]], which published both gay and straight pornographic magazines. Later in his career, his interests shifted to real estate.<ref name="nyt">{{Cite web|url=https://www.nytimes.com/2000/08/23/classified/paid-notice-deaths-mavety-george-w.html?pagewanted=1|accessdate=July 1, 2012|title=Paid Notice: Deaths MAVETY, GEORGE W.|date= August 23, 2000|work=[[New York Times]]}}</ref>


== Early life ==
== Early life ==


Born in Newboro, Ontario (Canada), Mavety worked as a teacher in Canada before becoming involved in the distribution of pornographic magazines, through a company called Trojan Distributing Company.<ref>See John Michael Cox, Jr., [http://championstudios.net/crypt/modernhomo/index.htm "MODERNHOMO: The Origins of Mandate Magazine"].</ref>
Born in Newboro, Ontario (Canada), Mavety worked as a teacher in Canada before becoming involved in the distribution of pornographic magazines, through a company called Trojan Distributing Company.<ref name="cox">{{Cite web|accessdate=July 1, 2012|author=[[John Michael Cox, Jr.]]|url=http://championstudios.net/crypt/modernhomo/index.htm|title=MODERNHOMO: The Origins of Mandate Magazine|archive-url=https://web.archive.org/web/20120723172551/http://championstudios.net/crypt/modernhomo/index.htm|archive-date=July 23, 2012|url-status=dead}}</ref>


== Brief history of the Mavety publishing empire ==
== Brief history of the Mavety publishing empire ==


In 1974, Mavety took over the distribution of a short-lived gay magazine called ''Dilettante'', which was edited by John Devere. When ''Dilettante'' folded after just a few issues, Mavety offered Devere his support for a new magazine. A self-identified straight man who was married several times and had 13 or 14 children, Mavety "was a visionary"<ref>Ibid.</ref> who felt that after the legalization of full frontal male nudity, there was a profitable market for gay magazines.<ref>See the testimony by Dian Hanson, who worked for Mavety between 1987 and 2000, on [http://blog.unzipped.net/mavety/ Unzipped.net].</ref> The new magazine was called ''[[Mandate (magazine)|Mandate]]'', and its first issue appeared in March, 1975. It was initially conceived as a somewhat "artsy" publication, with "beautiful layouts & interviews of the arts."<ref>See John Michael Cox, Jr., [http://championstudios.net/crypt/modernhomo/index.htm "MODERNHOMO: The Origins of Mandate Magazine"].</ref> Its subtitle was "Entertainment and Eros for Renaissance Men." Over time, Mavety added many other magazines to his list of gay pornographic publications, magazines such as ''Inches'', ''[[Black Inches]]'', ''Latin Inches'', ''Honcho'', and ''Playguy''. Mavety also published straight magazines like ''[[Juggs]]'' and ''Leg Show''.
In 1974, Mavety took over the distribution of a short-lived gay magazine called ''Dilettante'', which was edited by John Devere. When ''Dilettante'' folded after just a few issues, Mavety offered Devere his support for a new magazine. A self-identified straight man who was married several times and had 13 or 14 children, Mavety "was a visionary"<ref name="cox" /> who felt that after the legalization of full frontal male nudity, there was a profitable market for gay magazines.<ref name="unzip">See the testimony by Dian Hanson, who worked for Mavety between 1987 and 2000, on [http://blog.unzipped.net/mavety/ Unzipped.net]. {{webarchive |url=https://web.archive.org/web/20100314030219/http://blog.unzipped.net/mavety/ |date=March 14, 2010 }} <!--but mentioned at http://oldreliablefund.blogspot.de/2009/09/dian-hanson-remembers-george-mavety.html --></ref> The new magazine was called ''[[Mandate (magazine)|Mandate]]'', and its first issue appeared in March, 1975. It was initially conceived as a somewhat "artsy" publication, with "beautiful layouts & interviews of the arts."<ref name="cox" /> Its subtitle was "Entertainment and Eros for Renaissance Men." Over time, Mavety added many other magazines to his list of gay pornographic publications, magazines such as ''Inches'', ''[[Black Inches]]'', ''Latin Inches'', ''Honcho'', and ''[[Playguy]]''. Mavety also published straight magazines like ''[[Juggs]]'' and ''Leg Show''.


Although in the early 1990s, Mavety Media's gay publications were becoming a drain on the company's finances, Mavety vowed "never to shut down."<ref>According to the testimony of Dian Hanson on [http://blog.unzipped.net/mavety/ Unzipped.net].</ref> Nine years after Mavety's death in 2000, George's Estate Attorney, Debra Lynn Nicholson ESQ aka Fag Mag Murder as some employees call her, pushed the company to discontinue its gay titles.<ref>See the report by Kit Christopher and Joe Thompson, "Mavety Media: The Rise and Fall of Socially Redeeming Content," ''Unzipped'' (October, 2009), 10–11.</ref>
Although in the early 1990s, Mavety Media's gay publications were becoming a drain on the company's finances, Mavety vowed "never to shut down."<ref name="unzip" /> Nine years after Mavety's death in 2000, however, the company had to discontinue its gay titles.<ref>See the report by Kit Christopher and Joe Thompson, "Mavety Media: The Rise and Fall of Socially Redeeming Content," ''Unzipped'' (October, 2009), 10–11.</ref>


== Personality ==
== Personality ==


There are conflicting reports regarding Mavety's personality. Whereas John Michael Cox, Jr., warns against "canoniz[ing] George as the patron saint of the Gay Press," depicting him as a hard-nosed businessman,<ref>See John Michael Cox, Jr., [http://championstudios.net/crypt/modernhomo/index.htm "MODERNHOMO: The Origins of Mandate Magazine"].</ref> [[Dian Hanson]], who worked with him for many years and delivered the eulogy at his burial, describes him in the warmest terms. She reports how "tears burst out," and he "sobbed into his hands" over the AIDS deaths of many of his associates and employees. Hanson also notes that "every employee that got sick was kept on full salary."<ref>According to the documentary on [http://blog.unzipped.net/mavety/ Unzipped.net].</ref> Mavety contributed to many charitable organizations, such as the American Civil Liberties Union, Amnesty International, the Caron Foundation, the English-Speaking Union, the Friars Club of New York, the Hellenic Plato Lodge o. 1129, and the National Coalition Against the Death Penalty.<ref>See [http://www.nytimes.com/2000/08/23/classified/paid-notice-deaths-mavety-george-w.html?pagewanted=1 the obituary in the ''New York Times'' published on August 23, 2000].</ref>
There are conflicting reports regarding Mavety's personality. Whereas John Michael Cox, Jr., warns against "canoniz[ing] George as the patron saint of the Gay Press," depicting him as a hard-nosed businessman,<ref name="cox" /> [[Dian Hanson]], who worked with him for many years and delivered the eulogy at his burial, describes him in the warmest terms. She reports how "tears burst out," and he "sobbed into his hands" over the AIDS deaths of many of his associates and employees. Hanson also notes that "every employee that got sick was kept on full salary."<ref name="unzip" /> Mavety contributed to many charitable organizations, such as the [[American Civil Liberties Union]], [[Amnesty International]], the Caron Foundation, the [[English-Speaking Union]], the Friars Club of New York, the Hellenic Plato Lodge o. 1129, and the National Coalition Against the Death Penalty.<ref name="nyt" />


== References ==
== References ==
{{Reflist}}


{{Ibid|date=October 2010}}
<references/>


== Sources ==
* [http://www.nytimes.com/2000/08/23/classified/paid-notice-deaths-mavety-george-w.html?pagewanted=1 Obituary in the ''New York Times'' published on August 23, 2000]
* John Michael Cox, Jr., [http://championstudios.net/crypt/modernhomo/index.htm "MODERNHOMO: The Origins of Mandate Magazine"]
* [http://blog.unzipped.net/mavety/ Documentary on Unzipped.net]
* Kit Christopher and Joe Thompson, "Mavety Media: The Rise and Fall of Socially Redeeming Content," ''Unzipped'' (October, 2009), 10–11

{{Persondata <!-- Metadata: see [[Wikipedia:Persondata]]. -->
| NAME = Mavety, George W.
| ALTERNATIVE NAMES =
| SHORT DESCRIPTION =
| DATE OF BIRTH =
| PLACE OF BIRTH = Newboro, Ontario, Canada
| DATE OF DEATH = August 19, 2000
| PLACE OF DEATH = Andover, New Jersey, USA
}}
{{DEFAULTSORT:Mavety, George W.}}
{{DEFAULTSORT:Mavety, George W.}}
[[Category:Year of birth unknown]]
[[Category:2000 deaths]]
[[Category:2000 deaths]]
[[Category:Adult magazine publishers (people)]]
[[Category:Adult magazine publishers (people)]]
[[Category:American sex industry businesspeople]]
[[Category:American pornographers]]
[[Category:American pornographers]]
[[Category:Free speech activists]]
[[Category:American free speech activists]]
[[Category:Magazine founders]]
[[Category:American magazine founders]]
[[Category:People from Leeds and Grenville, Ontario]]
[[Category:People from Leeds and Grenville United Counties]]
[[Category:Canadian magazine founders]]

Latest revision as of 05:23, 8 April 2024

George W. Mavety
Born
George W. Mavety

Newboro, Ontario, Canada
DiedAugust 19, 2000
Andover, New Jersey, US
Known forOwner of Mavety Media Group, which published pornographic magazines such as Mandate, Black Inches, and Juggs
SpouseGertrud Hartmann Mavety
Children7

George W. Mavety (died August 19, 2000, aged 63) was an American magazine publisher mainly known for his company Mavety Media Group, which published both gay and straight pornographic magazines. Later in his career, his interests shifted to real estate.[1]

Early life[edit]

Born in Newboro, Ontario (Canada), Mavety worked as a teacher in Canada before becoming involved in the distribution of pornographic magazines, through a company called Trojan Distributing Company.[2]

Brief history of the Mavety publishing empire[edit]

In 1974, Mavety took over the distribution of a short-lived gay magazine called Dilettante, which was edited by John Devere. When Dilettante folded after just a few issues, Mavety offered Devere his support for a new magazine. A self-identified straight man who was married several times and had 13 or 14 children, Mavety "was a visionary"[2] who felt that after the legalization of full frontal male nudity, there was a profitable market for gay magazines.[3] The new magazine was called Mandate, and its first issue appeared in March, 1975. It was initially conceived as a somewhat "artsy" publication, with "beautiful layouts & interviews of the arts."[2] Its subtitle was "Entertainment and Eros for Renaissance Men." Over time, Mavety added many other magazines to his list of gay pornographic publications, magazines such as Inches, Black Inches, Latin Inches, Honcho, and Playguy. Mavety also published straight magazines like Juggs and Leg Show.

Although in the early 1990s, Mavety Media's gay publications were becoming a drain on the company's finances, Mavety vowed "never to shut down."[3] Nine years after Mavety's death in 2000, however, the company had to discontinue its gay titles.[4]

Personality[edit]

There are conflicting reports regarding Mavety's personality. Whereas John Michael Cox, Jr., warns against "canoniz[ing] George as the patron saint of the Gay Press," depicting him as a hard-nosed businessman,[2] Dian Hanson, who worked with him for many years and delivered the eulogy at his burial, describes him in the warmest terms. She reports how "tears burst out," and he "sobbed into his hands" over the AIDS deaths of many of his associates and employees. Hanson also notes that "every employee that got sick was kept on full salary."[3] Mavety contributed to many charitable organizations, such as the American Civil Liberties Union, Amnesty International, the Caron Foundation, the English-Speaking Union, the Friars Club of New York, the Hellenic Plato Lodge o. 1129, and the National Coalition Against the Death Penalty.[1]

References[edit]

  1. ^ a b "Paid Notice: Deaths MAVETY, GEORGE W." New York Times. August 23, 2000. Retrieved July 1, 2012.
  2. ^ a b c d John Michael Cox, Jr. "MODERNHOMO: The Origins of Mandate Magazine". Archived from the original on July 23, 2012. Retrieved July 1, 2012.
  3. ^ a b c See the testimony by Dian Hanson, who worked for Mavety between 1987 and 2000, on Unzipped.net. Archived March 14, 2010, at the Wayback Machine
  4. ^ See the report by Kit Christopher and Joe Thompson, "Mavety Media: The Rise and Fall of Socially Redeeming Content," Unzipped (October, 2009), 10–11.