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{{Short description|Former polling company in London}}
{{Refimprove|date=October 2009}}
{{Use dmy dates|date=April 2022}}
{{Infobox company
| name = Ipsos MORI UK Ltd.
| caption =
| type =
| predecessor = Ipsos UK and MORI
| successor =
| founded = 2005
| founder =
| defunct =
| location = [[London]], England, UK
| locations =
| area_served =
| key_people = Kelly Beaver (CEO)
| industry = [[Market research]]
| products =
| services =
| revenue =
| operating_income =
| net_income =
| aum =
| assets =
| equity =
| owner =
| num_employees =
| parent = [[Ipsos]]
| divisions =
| subsid =
| homepage = {{URL|https://www.ipsos.com/en-uk/}}
| footnotes =
| intl =
}}


'''Ipsos MORI''' was the name of a [[market research]] company based in [[London]], England which is now known as Ipsos and still continues as the UK arm of the global [[Ipsos]] group.<ref>{{cite web |title=Ipsos website |url=https://www.ipsos.com/en-uk/ipsos-rebrands-in-the-uk |website=Ipsos.com |access-date=19 April 2022}}</ref> It was formed by a merger of Ipsos UK and MORI in October 2005.<ref>{{cite web |url=http://www.research-live.com/news/ipsos-buys-mori-in-£88m-deal/3001327.article |title=Ipsos buys Mori in £88m deal |date=10 October 2005 |publisher=Research |access-date=2012-12-20 }}</ref>
'''Ipsos MORI''' is the second largest survey research organisation in the UK, formed by two of the UK's leading survey companies in October 2005. '''MORI''' (''Market & Opinion Research International'') was originally founded in 1969 by [[Robert Worcester]], and was the largest ''independent'' research organisation in the [[United Kingdom]]. [[Ipsos]] is one of the largest survey research organisations in the world, with offices in dozens of countries, founded in the mid 1970s in [[France]] by [[Didier Truchot]] and [[Jean Marc Lech]].


The company is a member of the [[British Polling Council]] and [[Market Research Society]].<ref>{{cite web|url=http://www.britishpollingcouncil.org/officers-members/|title=Officers / Members - British Polling Council|website=www.britishpollingcouncil.org|access-date=6 February 2019}}</ref><ref>{{cite web|url=http://www.mrs.org.uk/researchcompany/ipsos-mori|title=Ipsos MORI - Market Research Agencies - The Research Buyers Guide|website=Market Research Society|access-date=6 February 2019}}</ref>
The organisation has a freely available archive of [[opinion polls]] and [[public]] attitude research from 1970 onwards, including trends on its UK website.


==History==
Ipsos MORI's Social Research Institute works extensively for UK government and public services, looking at public attitudes to key public services which formed a key part of the UK Government's domestic agenda in 1997-2005. Social policy, and issues such as identity, social cohesion, physical capital and the impact of place on attitudes are all key themes of the Institute's work.
In 1946, [[Mark Abrams]] formed a market research company called Research Services Ltd. (RSL). RSL operated until 1991 when it was acquired by [[Ipsos]], becoming Ipsos UK.<ref>{{Cite web|url=https://www.chu.cam.ac.uk/news/2017/aug/30/cataloguing-update-mark-abrams-papers/|title=Cataloguing Update: The Mark Abrams Papers – Churchill College|website=www.chu.cam.ac.uk|date=30 August 2017|access-date=19 June 2020|archive-date=26 December 2021|archive-url=https://web.archive.org/web/20211226080153/https://www.chu.cam.ac.uk/news/2017/aug/30/cataloguing-update-mark-abrams-papers/|url-status=dead}}</ref><ref>{{Cite web|title=Reference document – Ipsos 2018|url=https://www.ipsos.com/sites/default/files/2019-04/Ipsos-Reference-Document-2018.pdf|url-status=live|archive-url=https://web.archive.org/web/20200621074331/https://www.ipsos.com/sites/default/files/2019-04/Ipsos-Reference-Document-2018.pdf|archive-date=21 June 2020|website=[[Ipsos]]}}</ref>


MORI (Market and Opinion Research International) was founded in 1969 by [[Robert Worcester]]. Robert Worcester stepped down from chairmanship of MORI in June 2005.<ref>{{cite web |url=https://www.theguardian.com/media/2005/jun/15/pressandpublishing.marketingandpr/print |title=Sir Bob quits Mori chairmanship |date=15 June 2005 |author=Rupert Jones |work=The Guardian |access-date=2012-12-20 }}</ref> Ipsos announced it would acquire MORI in October 2005 for £88 million, and would merge it with Ipsos UK. The merged company was named Ipsos MORI.<ref>{{cite web |url=https://www.theguardian.com/media/2005/oct/10/citynews.politics |title=French rival snaps up Mori |date=10 October 2005 |author=Julia Day |work=The Guardian |access-date=2012-12-20 }}</ref> In February 2022 the company rebranded to simply {{em|Ipsos}}.<ref>{{Cite web|title=Ipsos rebrands in the UK |url=https://www.ipsos.com/en-uk/ipsos-rebrands-in-the-uk|date=1 February 2022|access-date=2023-03-09|website=www.ipsos.com}}</ref>
The company also specialises in [[Mass media|Media]], [[Loyalty]] and [[Marketing]] and [[Advertising]] Research.


==Methodology==
In June 2005, Robert Worcester stepped down from chairmanship of MORI and became its Life President. MORI was bought by the French research agency [[Ipsos]] in October 2005 for £88 million and is now known as 'Ipsos MORI'. [[Ben Page (UK)|Ben Page]] is now Chief Executive.
Ipsos MORI's research is conducted via a wide range of methodologies, using [[computer-assisted telephone interviewing]] (CATI), as well as face-to-face ([[Computer-assisted personal interviewing|CAPI]]) and Internet surveys. Many telephone surveys use a system called [[random digit dialing]] to interview a representative group of the population.<ref>{{Cite web|url=https://iqcs.org/membercompanies/ipsos-mori/|title=Ipsos MORI – IQCS|date=5 August 2019 }}</ref><ref>{{Cite web|url=https://www.ipsos.com/ipsos-mori/en-uk/approached-us-telephone|title=Approached by us: Telephone &#124; Ipsos MORI|website=www.ipsos.com|access-date=2020-06-19|archive-date=2020-06-21|archive-url=https://web.archive.org/web/20200621055443/https://www.ipsos.com/ipsos-mori/en-uk/approached-us-telephone|url-status=dead}}</ref>


==Controversies==
Ipsos MORI's research is conducted via a wide range of methodologies, especially telephone ([[CATI]] Computer aided telephone interviewing), face-to-face and internet surveys. Telephone surveys use a method called [[random digit dialing]] and are exempt from the [[Telephone Preference Service]] as TPS only blocks sales calls. As Ipsos sell nothing whatsoever and are purely research, they are exempt from the TPS. This system basically uses randomly generated, but area-specific, telephone numbers. This is the preferred method for telephone samples as [[Telephone directory#Content|ex-directory]] households are included thus not biasing the sample in any way. Ipsos MORI are able to lawfully to use this techonology as they use it for research purposes as opposed to sales and advertising.
In May 2013, ''[[The Sunday Times]]'' reported that Ipsos MORI had negotiated an agreement with the [[EE (telecommunications)|EE]] mobile phone network to commercialise the data on that company's 23 million subscribers.<ref>{{cite news |url=http://www.thesundaytimes.co.uk/sto/news/uk_news/Society/article1258380.ece |archive-url=https://web.archive.org/web/20131021224700/http://www.thesundaytimes.co.uk/sto/news/uk_news/Society/article1258380.ece |url-status=dead |archive-date=October 21, 2013 |title=Switch on and you become a goldmine |date=12 May 2013 |author-first1=Richard |author-last1=Kerbaj |author-link1=Richard Kerbaj |author-first2=Jon |author-last2=Ungoed-Thomas |newspaper=The Sunday Times |access-date=11 August 2013 }}</ref> The article stated that Ipsos MORI was looking to sell this data to the Metropolitan Police and other parties. The data included "gender, age, postcode, websites visited, time of day text is sent [and] location of customer when call is made". When confronted by the newspaper, the Metropolitan Police indicated that they would not be taking the discussions any further. Ipsos MORI defended their actions, stressing that the company only received anonymised data, without any personally identifiable data on an individual customer, and underlining that reports are only ever made on aggregated groups of more than 50 customers.<ref>{{cite news |url=http://www.thesundaytimes.co.uk/sto/news/uk_news/National/article1258476.ece?CMP=OTH-gnws-standard-2013_05_11 |archive-url=https://web.archive.org/web/20131030072642/http://www.thesundaytimes.co.uk/sto/news/uk_news/National/article1258476.ece?CMP=OTH-gnws-standard-2013_05_11 |url-status=dead |archive-date=October 30, 2013 |title=Secrets of 27m mobile phones offered to police |date=12 May 2013 |author-first1=Richard |author-last1=Kerbaj |author-link1=Richard Kerbaj |author-first2=Jon |author-last2=Ungoed-Thomas |newspaper=The Sunday Times |access-date=11 August 2013 }}</ref><ref>{{cite web |url=http://www.information-age.com/technology/mobile-and-networking/123457043/ee-and-ipsos-mori-face-privacy-backlash-over-mobile-data-analysis |title=EE and Ipsos MORI face privacy backlash over mobile data analysis |date=13 May 2013 |author=Pete Swabey |work=Information Age |access-date=11 August 2013 }}</ref><ref>{{cite web |url=http://www.ipsos-mori.com/newsevents/latestnews/1390/Ipsos-MORI-response-to-the-Sunday-Times.aspx |title=Ipsos MORI response to the ''Sunday Times'' |date=12 May 2013 |publisher=Ipsos MORI |access-date=11 August 2013 }}</ref>


==References==
Ipsos MORI conduct surveys for a wide range of major organisations as well as other market research agencies.
{{Reflist|30em}}

In 2006, Ipsos MORI were the first research agency in the world to gain [[ISO 20252]], the new international quality standard for research.

Ipsos MORI is a member of the [[Market Research Society]] and conduct their surveys according to these rules, for example Ipsos holds their clients data in the [[strictest confidence]] and ensure it's not passed on to any [[third party]].

Ipsos MORI have offices and three call centres located all over the UK. Their largest call centre is in [[Edinburgh]], but most research is still conducted in
[[Harrow]] ([[London]]) and [[Lowestoft]].


==External links==
==External links==
* [http://www.ipsos-mori.com Ipsos MORI Website]
* {{official|https://www.ipsos.com/en-uk/}}
* [https://www.ipsos.com/en-uk/news-and-polls/news Recent Research] {{Webarchive|url=https://web.archive.org/web/20170808195024/https://www.ipsos.com/ipsos-mori/en-uk/news-and-polls/news |date=2017-08-08 }}
* [http://www.ipsos-mori.com/reportsandpublications/researcharchive.ashx Recent Research]
* [http://www.ipsos.com Ipsos Global Website]
* [https://www.ipsos.com Ipsos Global Website] {{Webarchive|url=https://web.archive.org/web/20170803033429/https://www.ipsos.com/ |date=2017-08-03 }}
* [http://www.guardian.co.uk/print/0,3858,5215921-103676,00.html Sir Bob quits MORI chairmanship] ''[[The Guardian]]'', June 2005
* [http://media.guardian.co.uk/site/story/0,14173,1588995,00.html French rival snaps up MORI] ''Media Guardian'', October 2005
* [http://observer.guardian.co.uk/magazine/story/0,,1380926,00.html This Much I know - Ben Page] ''Observer Magazine'', January 2005


[[Category:Public opinion research companies]]
[[Category:Public opinion research companies]]
[[Category:Marketing research companies of the United Kingdom]]
[[Category:Market research companies of the United Kingdom]]
[[Category:Companies based in the London Borough of Tower Hamlets]]
[[Category:Polling organisations in the United Kingdom]]

Latest revision as of 16:25, 24 April 2024

Ipsos MORI UK Ltd.
IndustryMarket research
PredecessorIpsos UK and MORI
Founded2005
HeadquartersLondon, England, UK
Key people
Kelly Beaver (CEO)
ParentIpsos
Websitewww.ipsos.com/en-uk/

Ipsos MORI was the name of a market research company based in London, England which is now known as Ipsos and still continues as the UK arm of the global Ipsos group.[1] It was formed by a merger of Ipsos UK and MORI in October 2005.[2]

The company is a member of the British Polling Council and Market Research Society.[3][4]

History[edit]

In 1946, Mark Abrams formed a market research company called Research Services Ltd. (RSL). RSL operated until 1991 when it was acquired by Ipsos, becoming Ipsos UK.[5][6]

MORI (Market and Opinion Research International) was founded in 1969 by Robert Worcester. Robert Worcester stepped down from chairmanship of MORI in June 2005.[7] Ipsos announced it would acquire MORI in October 2005 for £88 million, and would merge it with Ipsos UK. The merged company was named Ipsos MORI.[8] In February 2022 the company rebranded to simply Ipsos.[9]

Methodology[edit]

Ipsos MORI's research is conducted via a wide range of methodologies, using computer-assisted telephone interviewing (CATI), as well as face-to-face (CAPI) and Internet surveys. Many telephone surveys use a system called random digit dialing to interview a representative group of the population.[10][11]

Controversies[edit]

In May 2013, The Sunday Times reported that Ipsos MORI had negotiated an agreement with the EE mobile phone network to commercialise the data on that company's 23 million subscribers.[12] The article stated that Ipsos MORI was looking to sell this data to the Metropolitan Police and other parties. The data included "gender, age, postcode, websites visited, time of day text is sent [and] location of customer when call is made". When confronted by the newspaper, the Metropolitan Police indicated that they would not be taking the discussions any further. Ipsos MORI defended their actions, stressing that the company only received anonymised data, without any personally identifiable data on an individual customer, and underlining that reports are only ever made on aggregated groups of more than 50 customers.[13][14][15]

References[edit]

  1. ^ "Ipsos website". Ipsos.com. Retrieved 19 April 2022.
  2. ^ "Ipsos buys Mori in £88m deal". Research. 10 October 2005. Retrieved 20 December 2012.
  3. ^ "Officers / Members - British Polling Council". www.britishpollingcouncil.org. Retrieved 6 February 2019.
  4. ^ "Ipsos MORI - Market Research Agencies - The Research Buyers Guide". Market Research Society. Retrieved 6 February 2019.
  5. ^ "Cataloguing Update: The Mark Abrams Papers – Churchill College". www.chu.cam.ac.uk. 30 August 2017. Archived from the original on 26 December 2021. Retrieved 19 June 2020.
  6. ^ "Reference document – Ipsos 2018" (PDF). Ipsos. Archived (PDF) from the original on 21 June 2020.
  7. ^ Rupert Jones (15 June 2005). "Sir Bob quits Mori chairmanship". The Guardian. Retrieved 20 December 2012.
  8. ^ Julia Day (10 October 2005). "French rival snaps up Mori". The Guardian. Retrieved 20 December 2012.
  9. ^ "Ipsos rebrands in the UK". www.ipsos.com. 1 February 2022. Retrieved 9 March 2023.
  10. ^ "Ipsos MORI – IQCS". 5 August 2019.
  11. ^ "Approached by us: Telephone | Ipsos MORI". www.ipsos.com. Archived from the original on 21 June 2020. Retrieved 19 June 2020.
  12. ^ Kerbaj, Richard; Ungoed-Thomas, Jon (12 May 2013). "Switch on and you become a goldmine". The Sunday Times. Archived from the original on 21 October 2013. Retrieved 11 August 2013.
  13. ^ Kerbaj, Richard; Ungoed-Thomas, Jon (12 May 2013). "Secrets of 27m mobile phones offered to police". The Sunday Times. Archived from the original on 30 October 2013. Retrieved 11 August 2013.
  14. ^ Pete Swabey (13 May 2013). "EE and Ipsos MORI face privacy backlash over mobile data analysis". Information Age. Retrieved 11 August 2013.
  15. ^ "Ipsos MORI response to the Sunday Times". Ipsos MORI. 12 May 2013. Retrieved 11 August 2013.

External links[edit]

Retrieved from "https://en.wikipedia.org/w/index.php?title=Ipsos_MORI&oldid=1220567803"