Online dating

A Net dating service, also known as online dating or internet dating, is an example of a dating system and allows individuals, couples and groups to meet online and possibly develop a romantic or sexual relationship. Net dating services provide un-moderated matchmaking through the use of personal computers the Internet or even cell phones.

Such services generally allow people to provide personal information, then search for other individuals using criteria such as age range, gender and location. Most sites allow members to upload photos of themselves and browse the photos of others. Sites may offer additional services, such as webcasts, online chat, and message boards. Sites sometimes allow people to register for free but may offer services which require a monthly fee.

Many sites are broad-based, with members from a variety of backgrounds looking for different types of relationships. Other sites are more specific, based on the type of members, interests, location, or relationship desired.

Trends

U.S. residents spent $469.5 million on online dating and personals in 2004, the largest segment of “paid content” on the web, according to a study conducted by the Online Publishers Association (OPA) and comScore Networks.

At the end of November 2004, there were 844 lifestyle and dating sites, a 38 percent increase since the start of the year, according to Hitwise Inc. However, market share was increasingly being dominated by several large services, including Yahoo Personals, Match.com, American Singles, and eHarmony. eHarmony CEO Greg Forgatch noted that despite the growing number of sites catering to specific niches, "to become a major player, it still takes a large number of people."

In 2002, a Wired magazine article forecast that, "Twenty years from now, the idea that someone looking for love won’t look for it online will be silly, akin to skipping the card catalog to instead wander the stacks because 'the right books are found only by accident.' ...serendipity is the hallmark of inefficient markets, and the marketplace of love, like it or not, is becoming more efficient"[1].

Factors in online dating experience

Online dating sites operate by the same paradigms that govern all relationships, though factors specific to the nature of online communications may affect the experience.

Positive factors include:

• Dating sites allow members to meet more people than they would without such sites.
• People can easily browse other members’ profiles before deciding to communicate.
• Members can communicate anonymously and with reduced fear or social awkwardness.
• The effect of geography is mitigated and members can meet people of distant locations.
• Dating sites that offer free or moderately priced services allow users to meet other singles in a convenient, inexpensive way.
• Members can determine if there is any chemistry before pursuing the relationship in real life.

Negative factors include:

• Members may misrepresent themselves, including their marital/relationship status, age, gender, physical attributes or socio-economic status.
• Some members may join the site solely to view content and are not potential matches.
• Men often outnumber women. On many sites, any one subscriber can contact another - but in practice, men usually send the first email. Therefore, women are overwhelmed with responses (many from 'bad apples' and 'players') while men are left sending several emails, often never to hear back from women who can be more selective given the wider choice of men.
• Some dating sites may not remove 'expired' profiles, or else may be very slow to remove them, thereby falsely inflating the apparent number of potential dates.
• Despite modern advances/opportunities in transportation and telecommunication --particularly, of greatest importance, email-- human psychology and behavior still give rise to issues which may pose barriers to relationship success when the two partners are separated by obstacles other than logistic ones, namely, a lack of interpersonal communication and stress, among others.
• As Andrea Orr's Meeting, Mating, and Cheating notes, "The guy who was perfect in every way, except that he was 5'8" tall, could find himself out of the running just because his ideal mate had listed 5'9" as her cutoff height."
• Looks are exaggerated as users respond primarily to photos
• Email and chat is far less efficient than face-to-face communication
• Men pay for most of the contacts since dating culture requires them to make the first move and dating sites require users to pay for the first contacts. Since women can reply for free men are likely to spend a lot of money sending email while receiving few responses.
• There is no social network and thus no method to identify or deter "players" who are interested only in sex or expensive dates. One player can prey on many users more efficiently online than in real life.

Problems with Online Dating Services

The main problem with most online dating services is that many profiles are not actually real persons. It has become a habit of some companies to plant "fake" profiles that are in reality advertisements to other sites or...in some cases a lure to get the person to continue the service after he has cancelled by receiving a message from a supposedly interested person. There are however, free dating sites that users do not have to pay for to use and reply to message. Plentyoffish.com is one alternative. While it does not stop persons from posting "fake or ad" profiles it at least ensures that all contacts will be free to message and reply to.

In addition, many services contain quantitative profile options that engender misrepresentations. Members of online dating sites are not trusting the descriptions of their fellow members. There have been numerous studies on customer satisfaction with online dating sites and the lack of trust with other members is the most overwhelming concern. According to Keynote, 61% of customers are concerned that members are misrepresenting themselves. Unfortunately, the members of online dating sites have little control with the way they are represented due to the limited options offered through descriptions and characteristics. Datinganddating.com is an example of a service that utilizes qualitative profile and matching criterion that addresses the issue of misrepresentations.

Pop culture

• You've Got Mail a film in which the two main characters conduct a relationship entirely over e-mail before meeting each other.
• Must Love Dogs, a 2005 film about two people trying to find love through online dating.
• Napoleon Dynamite, a film which pokes fun at the concept by having a character obsessed with meeting women online.

References

• Flass, Rebecca, Bloom off the rose: online dating services struggle to keep market share, Los Angeles Business Journal, Dec. 13, 2004.
• Griscom, Rufus: Why are Online Personals So Hot?: Maybe it’s the lingerie models trolling for dates, Wired, Nov. 2002.
• Orr, Andrea, Meeting, Mating, and Cheating: Sex, Love, and the New World of Online Dating ISBN 0131418084.

External links

• Online dating and personals sites at Curlie

• Love on the web BBC Money Programme. 2 February 2006
• Dating Forum Free Online Dating Forum.
• free online Dating website Free Online Dating website.
• free online LDS Singles website LDS Singles (Mormon Singles) free dating website.