ATV (Pakistani TV channel)

ATV

Country	Pakistan
Headquarters	Islamabad
Programming
Language(s)	Urdu
Ownership
Owner	Shalimar Recording & Broadcasting Co. Ltd.
History
Founder	Abdul Jabbar [former MD PTV]

ATV is the largest privately operated terrestrial television network in Pakistan; the channel has the second largest national viewership base in the country only behind PTV Home. The channel was launched on May 1, 2005.

Channel profile

The channel which had its only transmitting station at Islamabad in 1990 now operates with 20 stations covering all major cities and commercial centres of Pakistan.

The ATV stations are located at Islamabad, Karachi, Lahore, Faisalabad, Daska, Multan, Bahawalpur, Larkana, Hyderabad, Sukkur, Peshawar, Mingora, Qalat, Batkhaila, Khuzdar, Thandyani, Sahiwal, Sibi, Quetta and Tando Allahyar covering over 50% of the population.

All the capital and running expenses of the company are met from its own resources. No government grant, budgetary allocation or subsidy is given.

Programming

The program mix of ATV includes entertainment (40%), information (37%) and education (23%).

A-News

The channel has launched its daily main news bulletin at 8:55 PM and 10 minutes news bulletins every hour on-the-hour.

Availability

ATV is available throughout Pakistan, terrestrially (on antenna) and in 86 countries of the world through Asia Sat 3. ATV can be viewed online at ATV website.

Network expansion

In 2010, ATV developed its network by launching the test transmission of Pakistan's first women channel, ALite. On 3 April 2010, ATV organized the launch show of APLUS. On 24 June 2010, ATV celebrated its 5th anniversary and put ALITE (that was previously put off air), and APLUS, on test run. Both upcoming channels are satellite channels, and can be viewed locally and internationally

External links

• Shalimar Television Network official website
• ATV official website