DeviantArt

deviantART

The front page of deviantART
Type of site	Artistic community
Owner	deviantART, Inc.
Created by	Scott Jarkoff and Matthew Stephens, with help from Angelo Sotira
URL	http://www.deviantart.com/
Commercial	Mixed
Registration	Yes

deviantART is a popular online artistic community. It was first launched on August 7, 2000 by Scott Jarkoff and Matthew Stephens. Angelo Sotira is the CEO.

deviantART aims to provide a place for any artist, photographer, or writer to exhibit and discuss his or her works. It also provides a community of like-minded individuals and is visited by 1.5 million individuals per day who view 35 million pages (per day). As of December, 2006, the site consists of over 3.5 million users and over 29 million submissions, and receives around 50,000 submissions per day.

deviantART now displays multiple forms of art and creative expression laid out in an extensive category structure. The artwork on display includes photography, digital art, traditional art, literature and skins for applications. The site also has extensive downloadable resources for use within artworks such as tutorials and stock photography.

deviantART

Origins

The idea for a deviantART community (though inspired by other projects such as winamp facelift, customize.org, deskmod.com, screenphuck.com and skinz.org, which were all application skin based websites) was thoroughly original in nature. The developers of deviantART, mainly the founders Scott Jarkoff (jark) and Matt Stephens (matteo), backed by Angelo Sotira who all shared backgrounds in the application skinning community, took the concept further to make it an art community.

In order to provide an easily identifiable look to the site, "Fella", a small horned character, was chosen as the official deviantART mascot, while a stylized "dA" was used as the logo.

Throughout the existence of deviantART many individuals have been involved with the site in both a public and private capacity. These individuals have held and still hold numerous positions from administrators to volunteers serving as gallery directors and Message Network Administration. The management of deviantART is now fairly extensive, with Angelo Sotira (spyed) serving as the CEO of deviantART, Inc.

Terminology

The site uses unorthodox capitalization in its title (deviantART) as a way of emphasizing its deviancy, and other aspects of the site reflect this attitude as well. As such, the following terms are used throughout the site:

• dA — frequent abbreviation for the site's title (also less commonly known as devART, and as dART, pronounced as "dart").
• Deviant — a user of deviantART.
• Deviation — every submitted piece of artwork is called a "deviation", so long as it is declared by the artist ("deviant") to be fully polished and in a state for exhibition. If not, the work is a "scrap" (an unfinished work, not exhibited prominently).
• dAmn — short for deviantART Messaging Network.

Features

Besides the basic features of an online artistic community, deviantART also incorporates:

• The deviantART gallery is a collection of art categories on the website. Each category of the deviantART gallery has specific submission requirements which individual deviantART users use to determine how to post their pieces of art. This should not be confused with a deviantART userpage gallery. Each category of deviantART gallery and the criteria used to define what can be submitted to it is approved by deviantART staff and additional gallery categories can be suggested.
• Every deviant has his or her own personal page at the URL http://username.deviantart.com, where username is replaced by the username of the deviant in question. This page may list the deviant's interests, mood, hobbies and so forth. It also exhibits the deviant's recent works and his or her Favourites. Deviants may also select and display their most prized work as a 'Featured Deviation'.
• Each deviant can edit their own public journal. The journal is a blog-like feature: a deviant may write an entry and it will be displayed on the deviant's user page. However, no feature which restricts certain posts from being seen by the general public has been implemented.
• Any deviant may select any other deviation as one of their Favourites. This will place the deviation on that user's personal page, giving the original artist extra exposure. Deviants may choose to display only recent favourites, or randomize all favourites each time their userpage is viewed.
• Any deviant may add any other deviant to a watchlist called deviantWATCH. Doing so will cause them to be notified every time anyone on their watch list submits a new piece of art or submit a new journal entry; one can also elect to be notified of the submission of scraps. These notifications may be toggled in the 'Friends List', where deviants are also allowed to group or remove watched deviants.
• A private messaging service; private messages are called 'Notes'. Public messages can also be left on a user's home page for everyone to see.
• The ability to enter one's longitude and latitude, which can be used to locate other deviants living nearby.
• A deviant may also buy themselves a Prints account, whereby they may sell their works for money, receiving 50% of the profits. By paying for a subscription, a deviant can also sell their work for 10% of each sale.
• There is also an adCast program, for advertising art- and community-related products/pages at a discounted rate.
• Several forums and a shoutbox.
• A real-time chat system called dAmn (deviantART Messaging Network).
• Daily Deviations - the featuring of selected artists' works in prominent places on the site, such as the front page.

Obtaining a subscription to the site unlocks enhancements to these features, as well as provide additional services, such as larger thumbnails for browsing.

Growth

The site is in a constant state of growth, and features continue to improve and increase in number. There is a forum specifically focused on suggestions, and another for repairing known problems. In the past, a monthly magazine called devMAG was produced, but this was discontinued.

deviantART's latest revision (deviantART v5), was released on August 7, 2006, (deviantART's sixth anniversary). Upgrades are planned regularly on v5 until the release of v6, projected in 2007.

Subscription

deviantART maintains a subscription based service that offers extra features and privileges.

Some of these subscriber-restricted features are:

• Advertisement-free browsing. (this feature is currently under revision)
• Greater customization of a user's personal page.
• deviantMOBILE - the feature to download any (agreed) deviation to one's mobile phone, by a supported mobile phone carrier.
• Private forums.
• Faster surfing.
• Ability to alter the size of thumbnails used when browsing deviations.
• An opportunity to become a beta tester and try out new features.
• The ability to use CSS in one's journal.

Subscriptions can be purchased in one month, three month or one year lengths. However, some members, predominantly the staff and former staff, attain a subscription that continues "Until Hell Freezes Over", that is, never ends.

User symbols

All deviants on deviantART are referred to by their given nickname, which is preceded by a user symbol. The symbols are listed below.

Symbol	Type of User
~	Member (the level a deviant achieves by registering)
*	Subscriber (one who pays a subscription)
=	Official Beta Tester (a subscriber who participates in the beta testing program)
`	Senior Member (a member recognized by staff as a positive contributor to the deviantART community, awarded with [some] permanent subscriber privileges. Seniorship may be revoked in special cases, reassigning the member to a normal Member or Subscriber, depending on the last paid subscription. Also, former staff typically retain senior membership, and often attain the "Until Hell Freezes Over" subscription status.)
°	Alumni Staff (Former Core Staff Member)
#	Art Group Member [no longer in use] (now the "#" refers to a channel (chatroom) in the deviantART Messaging Network, dAmn.)
£	"Minister" of deviantART (the summitgroup account is the only current Minister of deviantART). This symbol was introduced as part of the 2004 April Fool's Day joke, which claimed that British staff members took over deviantART, resulting many Non-British staff members bearing a "Banned Member" symbol next to their name, while British staff members received the £ symbol. This was merely a visual change though and was reverted on April 2, 2004.
@	dAmn/Shoutbox/Forum Volunteer
:	Premium Content Staff [currently defunct]
©	Copyright & Etiquette Administration Staff
%	deviantART Prints Staff
+	General Volunteer
¢	Creative Staff
^	Gallery Director ( volunteer )
$	Core Administrator
!	Banned or Closed Account

deviantART Shop

This service was formerly known as deviantART Prints, and before that, deviantPrints. Formerly a secondary website that acts as deviantART's store, it is now fully integrated with deviantART.com. Here, any user who has bought a Prints account ($24.99) may sell their deviations, printed onto a variety of media such as mugs or jigsaws, and earn 50% of the profits above a pre-set "base cost". The Prints account is a one time fee, will not expire, and is non-transferable.

Prints II, the newest remake of the system, will be launched in stages, the first having already taken place in November 2006. New features include: basic print account for all members (paying print account owners with added features), new products available such as T-Shirts, and an annual instead of lifetime fee.

dAmn (deviantART messaging network)

dAmn (deviantART messaging network) is the name of the real-time chat system implemented on deviantART version 4. Through dAmn, users can join one of many existing channels and also create their own. It is based on a proprietary protocol and chat server application, and is not compatible with other chat systems. The client end is either a Flash or Java application, or Mozilla extension for server communication, coupled with a JavaScript backend to handle the messages.

Only hours after the release of dAv4 (deviantART version 4) and dAmn, the protocol had been reverse engineered and publicized. The same night, a first working Perl client was made available.

Today users have a choice of clients for various operating systems, written in different languages, and with more or improved features over the official client.

The official client, while flash/java based, has limited crossbrowser support. Very few Opera users, for example, report any success in using it. Firefox is seemingly the most compatible browser for viewing the site.

deviantART Summit

File:Das05-palladium-1-x768.jpg

The Hollywood Palladium while hosting the first annual deviantART Summit.

On June 17 and June 18, 2005, deviantART held their first convention, the deviantART Summit, at the Palladium in Hollywood, California. The summit consisted of several exhibitions by numerous artists, including artscene groups old and new at approximately 200 different booths. Giant projection screens displayed artwork as it was being submitted live to deviantart.com, which receives 30,000 new images daily. The summit also hosted various art-related workshops and seminars. Leaders of deviantART hope to hold a new summit each year; however at this point, no plans have been announced for a 2006 Summit.

Criticism

deviantART as a corporation

deviantART was originally created as a part of a larger network of music related websites called the Dmusic Network. The site flourished largely because of a team of volunteers after its launch, but was officially incorporated in 2001 about 8 months after launch.

Over the years, the website has grown so much that several features available to non-subscribers have been removed. These removals have been explained as both an encouragement for members to subscribe (such as the ability to view artwork thumbnails in a user's message center) and due to cutbacks that had to be made to save bandwidth during the "bandwidth-crisis" that happened in deviantART's second year where providing a free service to so many users put a huge strain on the site resources.

Termination of Scott Jarkoff

On July 29, 2005, (co-founder) Scott Jarkoff (AKA "Jark" or "Yellow Alien") was terminated from deviantART staff, causing an uproar within the community. Various statements by deviantART regarding the issue have portrayed his termination as necessary, but most of the user base rejects this assertion. With Matthew Stephens' resignation in 2003, supporters of Scott Jarkoff assert that now neither of the founders remain in deviantART's administration. In contrast, Sotira insists he was a founder, and also the first full time working staff member of the deviantART administration. The deviantART administration has been generally tight-lipped throughout the incident, citing legal restraints.

Various campaigns have sprung up in support of Scott Jarkoff, including the "Bring Back The Community" campaign, Save The Alien, and "Yellow Day" (because Jarkoff was sometimes known as the "Yellow Alien"), which was carried out by many of Scott Jarkoff's supporters on deviantART's fifth anniversary, August 7, 2005, and the lesser publicised "Grey Day" (in honor of Matthew Stephens).

On July 31, 2005, Sotira posted an official response to explain the situation. The response to this entry was mixed.

Copyright and Trademark issues

Historically, there has been sporadic unease regarding deviantART's potential usage of uploaded art. Posting requires assent to dA's Submission Agreement, which grants deviantART the legal permissions to re-use and even modify any artwork posted on deviantART (see in particular Section 3. License), as well as the right to sublicense any of that artwork to a third party at dA's sole discretion.

Critics have argued that those usage rights are too broad and far-reaching, that the legal language is unnecessarily complex and weighed in dA's favor, and that the difficulty of terminating the agreement means that "dA effectively owns your art." Defenders assert that deviantART needs the rights to legally offer its basic services, and to enable future services and business relationships that may become desirable. (See also the official Help Desk response to questions and criticism.)

On March 1, 2006, deviantART's administration issued the most dramatic revision to date in response to months of community initiative. The far-reaching usage rights remain intact, but matters of termination have been clarified, improved, and made more accessible, so that artists can reclaim their usage rights simply by removing their works from dA as they please. Though some remain concerned about the basic arrangement, many now feel reassured by the new "freedom to leave."

Outside the legal issues involved in posting art, the immense popularity of the site has made it an easy target for copyright violation, as a malicious user can easily re-use artwork displayed on deviantART (usually as clip art for websites) without the creator's knowledge. Also, many users either ignorant of the site's purpose or the site's submission agreement often submit art works they did not produce. Some may display art created by themselves, but which depicts a character registered as a trademark (for example, Mickey Mouse). Others attempt to use deviantART as a basic bulk photo-hosting site for their own needs, which is also strongly discouraged.

Due to the impractical nature of researching the copyright status of any art work reused in deviations, many copyright violations remain untouched until the violation has been proven. Administrative work regarding policy violations is often viewed as one-sided and unconcerned; this is because some users are not aware of the copyright policies, and claim to be falsely or mistakenly accused. This has led to many clashes between users and staff.

Recently, deviantART has given its users the option to submit their works under a creative commons license[1] giving the artists the right to choose how their works can be used.

Concerns over free expression

A concern for some deviantART members is the supposed increasing intolerance towards certain kinds of art, such as those depicting male nudity, as opposed to the female nude which is very popular on the site. (This however, is more likely a matter of the commonality of said types of nudity, and the site's policy holds no sexist discrimination involving the gender of the nude subject, but rather the banning of pieces is based on individual objectivity, should the piece be regarded as pornographic) The site itself is unbiased towards or against any type of art, other than images which are graphically pornographic, violate copyright laws, or promote racism.

The deviantART staff are also able to delete any of the Deviations on the site, and will do so if that Deviation has broken the rules of the site. However, there have been worries that artworks or comments have been deleted when they back up positions that either contradict the site's staff's political positions or draw ire from the site's sponsors or potential sponsors.

Daily Deviations

Each day, some deviations are chosen by staff members to be shown on the front page. The name had been changed to Staff Picks to reflect the fact that each feature only represents the opinion of the staff member who selected it for the feature. Only some staff members have the ability to feature deviations, and site policy is that this choice is completely up to the individual. There are guidelines that staff should seek to promote lesser known members and refrain from giving a Staff Pick to a member who has had several of them before, but these are not mandatory.

Misunderstanding the above policy has led to concern from many members in the community who feel that the Daily Deviations should be used for a certain purpose. The lack of a certain type of artwork among the list of Daily Deviations is often seen as censorship. This is, however, only due to the tastes of the staff who feature deviations. The most controversial aspect of this is between male and female nude photographs, where the female nudes which have been posted as Daily Deviations vastly outnumber the male nudes.

Daily Deviations can be suggested by normal users by use of the site Notes message system. The deviantART FAQ recommends that users send their notes to the Gallery Director who oversees the gallery in which the art they want to suggest resides. While some staff members reply to every suggestion received, others only reply to suggestions they agree with. This has led many users to believe that their views are seen as unimportant by staff and led to a more fractured relationship between staff and users.

Some members see Daily Deviations as very important, others are more ambivalent. As it is, a featured deviation is only spotlighted for one day. Normally this results in between 1000 and 8000 additional views of the artwork. Other ways for deviations to be promoted by users include linking to them in journals, or marking them as a favourite.

Other concerns are the growing number of kitten photographies that are being showcased in the Daily Deviations, the tendency has been very common in the late months, leading to a big question on the photography community at the site on what do the administrators judge when choosing a Daily Deviation, overall use of artistic and technical skills or just "cuteness"

Concerns over deviantMOBILE

The deviantMOBILE service allows artworks to be downloaded to a user's phone wallpaper free of charge, whether that user is the author or not, but only if the original author has agreed. This has raised some copyright concerns, especially because the original authors of the downloaded Deviations receive none of the revenue produced.

The main concern over the service is that it is an opt-out service rather than an opt-in one, in that all artworks submitted to the site before the onset of deviantMOBILE were automatically signed up for the service. This led to many full galleries being made available without the authors' awareness, as many artists said they did not receive the emails that warned them of the introduction of deviantMOBILE.

Most objections to the service fail to take into account the stipulation in the license agreement that deviantART may distribute anything submitted to the site using any form of digital media. However, some also point out that a mobile-phone screen is hardly the place for artworks, and devalues or defaces the work of many artists unfairly. deviantMOBILE is still in service at the current date.

Concerns over usage of deviantART

The photographic community on deviantART has expressed their complaints about the fact that the artistic photography galleries are being used to post inappropriate photos. These include:

• Self portraits that show the arm extended holding the camera, often referred to as "myspace shots" because this style is often used in user profiles on MySpace and other similar websites.
• Ordinary photos of dogs, cats, or other pets in the "domesticated animals" category.
• Snapshots from parties or other social gatherings in the "Spontaneous portraits" category.

Note that this not simply a case of art being "in the eye of the beholder". Almost all of the problem photos are made with point and shoot cameras or even camera phones with little or no concern for proper composition, lighting (often using built-in flash), or any artistic value to justify being in the aforementioned galleries. These photos are felt to clog the photographic galleries and discourage photographers who have carefully selected photos and put in the effort to bring them up to standard before submission.

In conjunction with these concerns is the question of when artistic nudity becomes mere pornography. The inability of the administration to issue a solution to these problems has often been criticized.

See also

• Worth 1000
• WinCustomize
• Elfwood
• Dmusic.com
• Storm-Artists

Further reading

• "Deviants Descend on Tinseltown" by David Cohn, Wired News, June 21, 2005, retrieved June 22, 2006

Note: The summit was held Friday and Saturday, contrary to how the second paragraph of the Wired article reads.

• "Deviantart.com Cool 2 Know, DeviantArt.com" by Deidre Stein Greben, Newsday, March 1 2006, retrieved May 25, 2006. (Original archive of NewsDay article)

External links

• deviantART website
• A listing of dAmn chatrooms
• The History of deviantART's Appearance