ICM Research
ICM is a public opinion researcher based in the UK. It conducts surveys for, in particular, The Guardian, the News of the world, The Scotsman and the Sunday Telegraph. ICM is a member of the British Polling Council.[1]
When ICM was initially set up it stood for Independent Communications and Marketing. Over time ICM became the brand and it is now commonly referred to as that.
References
[[1]]
Introductions
Introductions vary from survey to survey however, the aim of the introduction is to quickly re-assure the respondent of the genuine, down to earth, true blue, bog-standard and semi bog-standard nature of the interview. In most instances the respondent is quite happy to participate but this can be somewhat inconsistent on Sundays.
See also
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- ^ "ICM is a member of the British Polling Council and abides by its rules", ICM website, accessed 7 April, 2007