ATV (Pakistani TV channel)
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| Country |  Pakistan |
|---|---|
| Headquarters | Islamabad |
| Programming | |
| Language(s) | Urdu |
| Ownership | |
| Owner | SSI |
ATV is the largest privately operated terrestrial television network in Pakistan having the 2nd largest national viewer ship base in the country. The channel was launched on June 24th, 2005.
Channel Profile
Today ATV is a symbol of quality television entertainment in Pakistan. The phenomenal growth of the channel can be best judged from the fact that the Channel which had its only transmitting station at Islamabad in 1990 now operates with 20 stations covering all major cities and commercial centres of Pakistan.
The ATV stations are located at Islamabad, Karachi, Lahore, Faisalabad, Daska, Multan, Bahawalpur, Larkana, Hyderabad ,Sukkur, Peshawar, Mangora, Qalat, Batkhail, Khuzdar, Thandyani, Sahiwal, Sibi, Quetta and Tando Allahyar covering over 50% of the population. The success of ATV is primarily attributable to its extremely popular family entertainment programs.
All the capital and running expenses of this company are met from its own resources. No government grant, budgetary allocation or subsidy was ever acquired.
The Company enjoys sound financial health. It has paid unprecedented dividends of 6597% in the corporate history of Pakistan since its inception.
Programming
The program mix of ATV includes Entertainment (40%), Information (37%) and Education (23%). The broadcasting setup of ATV clicked on the very outset and played a major role in the prosperity and stability of the Company.
A-News
In spite of being an entertainment channel, ATV has always broken the most important news in country, earlier than any other channel. It includes important news of country, worldwide, sports, business and weather. Due to requests of viewers of ATV, the channel is working on Entertainment segment in news for providing latest entertainment news to viewers. Almost 77% viewers sent requests to open this segment. But now the channel focus on too much entertainment news, almost 3 news in a month, due to which viewers are disappointed.[citation needed]
Availability
ATV is available throughout Pakistan, terrestrially (on antenna) and in 86 countries of the world through Asia Sat 3.
External links
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