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Technogym

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Technogym
IndustryFitness
Founded1983 Cesena
FounderNerio Alessandri
Headquarters
Cesena
,
Italy
Key people
Nerio Alessandri (president and founder)
ProductsFitness equipment
RevenueIncrease€350 million (2010)
Number of employees
2023 (2010)
Websitewww.technogym.com

Technogym is a manufacturer of fitness equipment based in Cesena, Italy.

It was founded in 1983 by Nerio Alessandri[1] and now it is claimed to be a world leader in the wellness and fitness fields.[2][3][4]

History

Industrial designer Nerio Alessandri wanted to create Technogym when he was 22 and decided to combine his design skills with his passion for sport, and began building exercise equipment in the garage of his home.[citation needed] In 1985 Technogym launched its first complete strength training line, and in 1986 it presented Unica, the first, hi-tech design, home trainer. Then, in 1990, the company added its first cardiovascular training line. In 1992 Technogym defined its brand position with the tagline “The Wellness Company”. In 2000 it launched the Selection line, today the most popular strength training line in the world, and in 2002 it launched Excite, the first cardiovascular training line with an integrated TV screen. Again in 2000 Technogym was nominated official supplier for athletic training equipment at the Olympic Games in Sydney. Since then the company has been an official supplier for numerous other Olympic Games, including Athens 2004, Turin 2006, Beijing 2008 and London 2012 (nominated on July 13, 2010). Today Technogym boasts approximately 55,000 installations worldwide in 35,000 wellness centres and 20,000 private homes and estimates suggest that approximately 20 million people use its products every day. Technogym has 2000 employees in 13 branches in Europe, the United States, Asia, the Middle East, Australia and South America and 90% of its turnover is exported to over 100 different countries.[citation needed]

Sponsorship

In 1993, Technogym sponsored the Formula One motor racing team Benetton Formula [5]

Technogym has sponsored the Olympics in Sydney, Athens, Turin and Beijing [6] where it was of two official sports related official suppliers to the 2008 Summer Olympics, together with Adidas.[7] The company is set to provide equipment to the London 2012 Olympics.[8] Its devices are used in some of the major gyms and sports clubs such as: Vasco da Gama, Chelsea, Scuderia Ferrari and Milan.

Performance Index

Technogym's cardiovascular training equipment displays a proprietary Performance Index (P.I.) when used in conjunction with a Heart rate monitor. Results are displayed on a scale from 0 to 99 with higher numbers indicating stronger performance. Results are not directly comparable with other measures such as VO2 max. The ranges quoted in manuals are

P.I. Performance
Up to 10 Poor
11 to 20 Fair
21 to 30 Good
31 to 40 Very good
Over 40 Excellent

Concept and Mission

In 1992 Technogym defined its concept of Wellness as a lifestyle based on regular physical activity, balanced diet and a positive outlook, and the tagline “The Wellness Company” stating its brand position was added to the corporate logo. The concept of Wellness is founded on the ancient Roman maximum of “mens sana in corpore sano” (a healthy mind in a healthy body) and is a genuine alternative to the American concept of fitness. Fitness focuses on a small group of sports enthusiasts, whereas Wellness speaks to a much wider range of people who wish to improve their lifestyle. At Technogym this strategic position means developing user-friendly, stylish equipment for various population targets (including beginners, the aged, sports enthusiasts and users with specific pathologies).[citation needed]

Products

  • 1984 Isotonic Line, the first variable resistance strength line.
  • 1985 Executive Line, a new strength line with specific rehabilitation features.
  • 1986 Unica is presented, a complete gym in just one-and-a-half square metres.
  • 1987 Isostep and Isoclimb are born, the company’s first cardiovascular training equipment.
  • 1988 CPR (Constant Heart Rate) is patented, an automatic training program allowing users to train at the rhythm of their own heart.
  • 1989 BikeRace and RowRace, both fitted with CPR technology, are released
  • 1991 The cardiovascular Race Line is completed with the addition of RunRace and StepRace
  • 1992 After five years of research, REV 9000, the isokinetic rehabilitation machine, is launched.
  • 1993 The REV 7000 knee rehabilitation machine is launched.
  • 1994 The XT Line is introduced, featuring five different cardiovascular training machines - Run XT, Bike XT, Recline XT, Step XT, Top XT.
  • 1995 Spin Trainer, an integrated in-gym training system mounted on a real road bike, is launched.
  • 1996 Presentation of the gym training management software, Technogym System.
  • 1997 Presentation of the new strength machine interface, Power Control, and the 400 kg-High Performance Leg Press.
  • 1998 Forma, the Technogym home treadmill, is launched, plus Biostrength, a new strength line with electronically controlled workload and exercise position.
  • 1999 Silver Line, a restyled version of the Isotonic Line, is presented.
  • 2000 Selection, the new Strength Line, is presented, plus XT Pro, the evolution of the XT, including a hand sensor for measuring heart rate interactively.
  • 2001 Presentation of the Unica Evolution Trainer.
  • 2002 Excite, the first cardiovascular training line with an integrated TV screen, is launched.
  • 2003 The Synchro Excite is launched, plus Radiant, the new personal training solution.
  • 2004 Personal Selection and Step Excite are launched. The Home line also releases Run Forma, Bike Forma and Wellness Tools.
  • 2005 Kinesis, the new Technogym training method is launched, plus the Element line and the Personal Selection TUV biomedical line.
  • 2006 The Easy Line and Kinesis Personal are presented at the Salone del Mobile in Milan.
  • 2007 The basic treadmill, JOG, and Top Excite, the new cardio upper body trainer are launched. The Purestrength line for manual load training and FLEXability, a line designed for training and improving flexibility are also launched.
  • 2008 Excite Vario, the first cardiovascular machine that adapts to the step of the user and Group Cycling, the Technogym solution for indoor cycling are launched. The eco-sustainable, Run Now treadmill is also released.
  • 2009 Run Personal, the treadmill designed by Antonio Citterio, is launched, plus Excite Crossover, the new Total Body Workout system.
  • 2010 VISIOweb, the first integrated display for surfing the internet during training, is launched.[citation needed]

References

  1. ^ Interview: Nerio Alessandri
  2. ^ Technogym chosen as Official Supplier to the Beijing Olympic Games
  3. ^ Technogym
  4. ^ Hermann Simon mentioned this company in his correspondent Book as an example of a "Hidden Champion" (Simon, Hermann: Hidden Champions of the 21st Century : Success Strategies of unknown World Market Leaders. London: Springer, 2009.- ISBN 978-0-387-98147-5.)
  5. ^ http://www.sofeminine.co.uk/star/pictures-93508-michael-schumacher-schumi-with-benetton-jordan-in-1993.html
  6. ^ http://en.beijing2008.cn/99/88/article214018899.shtml
  7. ^ Official list of Beijing Olympics 2008 sponsors
  8. ^ http://www.london2012.com/news/2010/07/london-2012-signs-technogym-as-fitness-equipment-supplie.php

External links


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