Mark Mulcahy

Mark Mulcahy has worked in the film and exhibition business for 37 years and achieved some major milestones along the way. His career started in 1981 at the Mann’s Fox Thunderbird Dive In Theatre in Phoenix Arizona. Over the next 12 years he worked in key theatres for Mann and Syufy learning the operations from the ground floor up. In 1988 Mark became the General Manager of Mann Valley West in Tarzana Ca, At the Valley West he was awarded national circuit awards such as, Most Promising New Manager, Manager of the Year and Concessions Manager of the Year. It was at the Valley West (A theater under the watchful eye of all the major movie studios) where Mark became involved with the marketing of the theatre and the films, which it played. In 1989 he was awarded The Hollywood Reporter Marketing Concept Award for excellence in innovative ways to market his theatre and product. Over the next 4 years he received dozens of national studio-marketing awards for his efforts at the Valley West. In 1993 Mark left the Mann Valley West to work for Paramount Pictures in the in-theatre marketing department. There he worked establishing ground breaking standards in field of in-theatre marketing, Annual Popcorn Bag Programs, Interactive Trade Show Booths at Sho East and Show West, Custom Circuit Promotions and raising the bar for the service level provided to theatre owners by studio in-theatre marketing teams. Over his 15 years with Paramount Pictures as VP of In-Theatre Marketing he developed in-theatre campaigns for films such as Titanic, The Rugrats Trilogy, Jimmy Neutron Boy Genius, The Mission Impossible Films, War of the Worlds, Transformers, Cloverfield and more. Mark won the Hollywood’s Key Art award for producing the Jimmy Neutron Club House standee; an interactive contest for children was a part of this 3 dimensional in-theatre display.

Mark went to work for Gold Class/iPic Theatres in of 2008 to late 2012. Where he helped build the new brand in the USA. Overseeing all creative, media, publicity, promotions, social media and websites. Mark also partnered with the REELZ Channel to create “iPic Now” the preshow for the circuit. Other achievements during his tenure include: Loyalty Program from 0 to 500K in 3 years Social Media Fans from 0 to 200K in 3 years. Growing the Group Sales business from 0 to 1.2 million in 3 years

After learning both Social Media and Loyalty on the exhibition side Mark returned to studios as Vice President of Exhibitor Relations at The Weinstein Company. Serving only 4 years at The Weinstein company, Mark describes this as being like to serving time in prison. Mark worked on campaigns such as: Silverlings Playbook, Django, Lee Daniel's The Butler, The Imitation Game, Paddington, The Giver and Escape From Planet Earth.

Mark was approached by STX Films a fledgling studio to run their In-Theatre marketing department. It was there he was able to put his recently obtained knowledge of Exhibitor Social Media and Loyalty Data to use. Mark invented Digital Smart Marketing by working with exhibitors to laser target the right loyal movie goers for each STX film.

Mark also owns and Operates Vegan Chic (2011) a very successful on line Vegan store for shoes, bags and belts.

2003 Mark Was awarded the FBI Directors community service award by FBI Director Robert Muller for creating The Family Safety Squad. Mark and his team would go into the community and educate parents on how to better protect their children from both physical and cyber crime.

Mark is an active supporter of animal rights a vegan and an advocate for the environment.