Bourne Publishing Group
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Bourne Publishing Group [1] (BPG) is a small publishing group based in Stamford, Lincolnshire UK. Founded in 1989 as an independent private publisher formed primarily to publish a new launch, the Shooting Gazette, but with the long-term objective of adding other titles, which sat comfortably together.
BPG was started in offices in Bourne, Lincolnshire with three full time staff members and a part-time secretary. It was soon relocated to Stamford at the end of 1998 and there are now more than 35 employees and numerous regular freelancers.
Titles
Other titles were added along the way, including the CPSA’s PULL! magazine in 1990 and BASC’s Shooting & Conservation in 1992.
Your Cat
Your Cat and Your Dog magazines were both added under license from EMAP at the end of 1998. The magazines were showing a slide in sales and ad revenues since successful launches, and EMAP felt that they were not of a size (or indeed subject matter) that fitted in with their new strategies.
Your Cat was launched in 1994 whereupon it immediately became the top cat title and has held its position ever since. Every practical topic is covered with a down to earth approach to enable readers to learn how to keep their cats safe and healthy. Each month see contribution from top veterinary, behaviour and nutrition experts.
Other titles operating in this market are Cat World, a monthly publication, and Our Cats, a weekly title aimed at the showing side of cat ownership. 2004 marked the tenth anniversary of the Your Cat magazine, it has also seen off a new launch, Cats Today. Following a re-design late in 2005 it has witnessed positive results in terms of circulation that formed a secure foundation to continue the growth still occurring in present day.
Your Dog
Your Dog was launched in 1995, setting out to break new ground in the canine publishing market. It recognised that many people wanted a truly practical magazine, one that offered advice and help on every aspect of dog ownership. Combined with superb photography and high production values it has the aim of helping readers enjoy, care and understand their dog. Competitors in this market are Dogs Today, a monthly magazine and Our Dogs and Dogs World, two weekly papers aimed at the show circuit. More recently in March 2008, Dogs Monthly has been acquired by a new publisher and re-launched very much as a look alike to Your Dog. The title has continued to post circulation increases in the last three ABC (Audit Bureau of Circulations UK) audit periods.
In 2003 BPG finally purchased the titles from EMAP making a long-term commitment to the titles and in doing so making an investment for the future of the company.
Horse & Pony
Horse & Pony was re-launched in 2005 under a license agreement with EMAP after an absence of four years following their closure of the title when their focus was turned exclusively to Your Horse. In its current format Horse & Pony is aimed at a young, female audience. As a youth equestrian magazine, Horse & Pony sponsors the Pony Club
Fieldsports
Fieldsports is the most recent publication to be launched by BPG, initially as a quarterly bookazine retailed exclusively through WH Smith before widening out through the rest of the news trade estate. It is aimed at the top end of the game shooting market and also includes game fishing for the average shot who swops gun for rod out of season. It has a high editorial ratio and limited advertising space.
The Scottish Sporting Gazette
The Scottish Sporting Gazette & International Traveller was acquired by BPG from John Ormiston in 1998. This is a ‘coffee table’ annual which concentrates itself on all things Scottish. It has proved a very successful acquisition and is now in its 28th year.
Websites
BPG has grown in size although has remained a small specialist publisher, whose main emphasis revolves around creating superior niche titles with a small workforce. BPG has close ties with the surrounding communities and often appears in The Stamford Mercury newspaper. As of January 2008, the company has invested heavily in online sites for its titles, with the flagships being [2]www.yourdog.co.uk and [3] www.yourcat.co.uk