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{{Infobox Museum
{{Infobox_Company |
|name = Mount Dora Center for the Arts
| company_name = AND1
|image = Mount Dora FL Center For The Arts01.jpg
| company_logo = [[Image:AND1 logo.png|225px]]
|imagesize = 220px
| company_type = [[Privately held company|Private corporation]]
|caption =
| foundation = 1993
|map_type = Florida
| location_city = Aliso Viejo, California
|map_caption =
| location_country = USA
|latitude = 28.80053
| key_people = [[CEO]] of AND1:Seth Berger<br>[[CEO]] of American Sporting Goods: Tom O'Riordan <!-- Jerry Turner is President -->
|longitude = -81.64391
| industry = [[sporting goods]], [[basketball]]
|established = 1985<ref name=geninfo>[http://www.mountdoracenterforthearts.org/ss1.asp?ss1id=2 Mount Dora Center for the Arts - General Information > History], 2008. Accessed September 8, 2008.</ref>
| products = [[Athletic shoe]]s, [[clothing|apparel]], [[sports equipment]], [[fashion accessory|accessories]]
|dissolved =
| num_employees =
|location = 138 East Fifth Avenue<br/>[[Mount Dora, Florida]]
| revenue = {{profit}} $150 million ([[fiscal year|FY]] 2005)
|type = Art museum<ref name=MuseumsUSA>MuseumsUSA. [http://www.museumsusa.org/museums/info/1160419 "Mount Dora Center for the Arts"], ''MuseumsUSA website'', 2008. Accessed September 8, 2008.</ref>
| homepage = http://and1.com
|visitors =
|director = Tamara Rejimbal, Interim Director<br/>Pat Huizing, Executive Director
|curator =
|publictransit =
|website = [http://mountdorahistoricalsociety.org/home Mount Dora Center for the Arts]
}}
}}


The '''Mount Dora Center for the Arts''' is located at 138 East Fifth Avenue, [[Mount Dora, Florida]]. It contains changing exhibits by local and regional artists, conducts various arts education programs, and hosts the [[Mount Dora Arts Festival]].<ref name=geninfo>[http://www.mountdoracenterforthearts.org/ss1.asp?ss1id=0 Mount Dora Center for the Arts - General Information > Overview], 2008. Accessed September 8, 2008.</ref>
[[Image:And1 basketball shoes.jpg|thumb|200px|A pair of And 1 basketball shoes.]]


==Footnotes==
'''AND1''' is an athletic shoe company specializing in basketball shoes and apparel. Founded in 1993, its US headquarters was located in [[Paoli, Pennsylvania]] before being relocated to [[Aliso Viejo, California]].

==Company history==
In 1993, AND1 began as a graduate school project [[partnership]] of Seth Berger, Jay Coen Gilbert and Abraham Osondu while they were graduate students at the University of Pennsylvania. The company name is derived{{Fact|date=March 2007}} from a phrase used by [[basketball]] [[Presenter|broadcasters]]: when a player is [[Personal foul|fouled]] while shooting, makes the shot and makes the awarded foul shot as well, they score the points for the made basket "and 1" for the made [[free throw]].<ref name="ncbbk">{{ cite web | url = http://www.nbcbasketball.co.uk/and1_history.htm | title = AND1 History | work = NBC Basketball (UK) | accessdate = 2007-03-15 }}</ref> Early advertising strategies, used to distinguish their products from others, included other basketball [[slogans]] and [[trash talk]], such as "Pass. Save Yourself The Embarrassment".

In mid of 1996, NBA star [[Stephon Marbury]] became the first spokesman for AND1 and once had his own name brand AND1 shoe called "[[Starbury]]".

In late 1998, a [[videotape]] containing [[streetball]] stunts was delivered{{Fact|date=March 2007}} to AND1 by Ron Naclerio, coach of the Benjamin Cardozo High school team in [[Queens]], [[New York]]. The tape contained low quality camera moves, poor resolution and nearly indecipherable audio featuring a [[streetballer]] by the name of [[Rafer Alston]]. At the time, Alston was a student at [[California State University, Fresno|Fresno State]] who had entered the [[1998 NBA Draft]]. The videotape would soon be known as the "Skip tape", referring to Alston's streetball nickname "Skip to my Lou".{{Fact|date=March 2007}} <!-- At this time, the tape did not circulate outside the --> Alston later signed AND1's first [[endorsement]] deal.

In 1999 at [[Haverford College]] in [[Philadelphia]], AND1 shot their first series of [[commercials]] and [[print ad]]s incorporating [[NBA]] players [[Darrell Armstrong]], [[Rex Chapman]], [[Ab Osondu]], [[Raef LaFrentz]], [[Toby Bailey]], and [[Miles Simon]]. When the traditional marketing campaign proved unsuccessful, <!-- a lunchtime conversation between [[Jay Gilbert]], [[Phineas Barnes]] and [[Jeff Smith]] --> a strategy was formed to use the "Skip tape". It was edited and reprinted into 50,000 copies and over the next eight weeks, distributed across basketball camps, clinics, record labels. The tape would become the first "Mix Tape", and quickly made Alston into a celebrity.<ref name="and1history">{{ citeweb | title=AND1 history | url=http://www.wizards.2points.ru/and1/history.htm AND1 history |accessdate = 2006-12-06 }}</ref> When AND1 became a product partner with [[Foot Locker|FootAction]], this strategy evolved into a national program.
They perform radical spin moves and dunks. They also perform and have their own company.
Beginning in the Summer of 1999, a free AND1 Mix Tape was given with any purchase. Approximately 200,000 tapes were distributed in the span of 3 weeks, making this [[promotion]] one of the most successful in U.S. retail history. Filmmakers were then sent across the country to capture and find the next streetball legend.<ref>{{ cite web | work = Chicago Sports Review | url=http://www.chicagosportsreview.com/redesign/inprint/contentview.asp?c=167978 | title = Chicago Sports Review -RIP Flash 1975-2004- | accessdate = 2006-12-06 }}</ref>

==[[AND1 Mixtape Tour]]==
[[Image:Team1 huddle and1.JPG|thumb|200px|The AND1 team.]] AND1 has featured [[streetball]] players of fame, including [[Rafer Alston|Skip to my Lou]], [[Grayson Boucher|The Professor]], [[Phillip Champion|Hot Sauce]], 50, and [[Aaron Owens|AO]]. Every year, AND1 players tour America to recruit the next streetball legend. This recruiting has since been edited for airing as "Street Ball" on [[ESPN]] and [[ESPN 2]].It is also parodied in the movie ''[[Like Mike 2: Streetball]]'' as Game On.
* Clinton Sumner aka The Most Air Illness Up There!

* Hugh Jones aka Baby Shack
* [[Grayson Boucher|Grayson Boucher aka The Professor]]
* Andre Poole aka Silk
* Tony Jones aka Go Get It
* John Humphrey aka Helicopter
* Jerry Dupree aka The Assassin
* [[Troy Jackson|Troy Jackson aka Escalade]]
* [[Kenny Brunner]] aka Bad Santa aka The Bad One
* Antwan Scott aka 8th Wonder
* Jamal Nelson aka Springs

==Video games==
[[EA Sports|EA's]] [[NBA Street (video game)|NBA Street]], published in 2001, featured dunks and passes in AND1 fashion, but was licensed from the [[NBA]]. In 2002, [[Activision]] announced the first AND1 video game called [[Street Hoops]], featuring AND1 players. [[Gameloft]] has also released a mobile game based on the AND1 franchise.

{|class="wikitable"
! Title
! Publisher
! Developer
! Platform
! Release Date
|-
| [[Street Hoops]] || [[Activision]] || [[Black Ops Entertainment]] || [[Playstation 2]], [[Xbox]], [[Gamecube]] || [[November 28]], [[2002]]
|-
| [[AND 1 Streetball|AND1 Streetball]] || [[Ubisoft]] || [[Black Ops Entertainment]] || [[Playstation 2]], [[Xbox]] || [[April 10]], [[2006]]
|-
</table>

==References==
{{reflist}}
{{reflist}}


==External links==
==External links==
===Websites===
* [http://and1.com Company website]
*[http://mountdorahistoricalsociety.org/home Mount Dora Center for the Arts] (official website)
* [http://www.pe1-ballers.com AND1 Style Streetball]
* [http://and1.com/forum/ Official AND1 forum]
* [http://www.chicagosportsreview.com/redesign12/6/2006/inprint/contentview.asp?c=167978 And1: Well-Fed Street Cred (The Chicago Sports Review - October 2005)]
* [http://streetballvideos.net/and-1/ StreetballVideos.net's And1 Page]


[[Category:Shoe companies of the United States]]
[[Category:Museums in Lake County, Florida]]
[[Category:Clothing companies of the United States]]
[[Category:Art museums and galleries in Florida]]
[[Category:Sporting goods manufacturers]]
[[Category:Sporting goods manufacturers of the United States]]
[[Category:Companies established in 1993]]
[[Category:Chester County, Pennsylvania]]
[[Category:Companies based in Aliso Viejo, California]]


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Revision as of 14:18, 10 October 2008

Mount Dora Center for the Arts
Mount Dora Center for the Arts is located in Florida
Mount Dora Center for the Arts
Location within Florida
Established1985[2]
Location138 East Fifth Avenue
Mount Dora, Florida
TypeArt museum[1]
DirectorTamara Rejimbal, Interim Director
Pat Huizing, Executive Director
WebsiteMount Dora Center for the Arts

The Mount Dora Center for the Arts is located at 138 East Fifth Avenue, Mount Dora, Florida. It contains changing exhibits by local and regional artists, conducts various arts education programs, and hosts the Mount Dora Arts Festival.[2]

Footnotes

  1. ^ MuseumsUSA. "Mount Dora Center for the Arts", MuseumsUSA website, 2008. Accessed September 8, 2008.
  2. ^ a b Mount Dora Center for the Arts - General Information > History, 2008. Accessed September 8, 2008. Cite error: The named reference "geninfo" was defined multiple times with different content (see the help page).

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