ICM Research: Difference between revisions
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'''ICM Research''' is a [[public opinion researcher]] [[Companies House|registered]] in [[England and Wales]] (number 02571387). It is a subsidiary of [[Creston plc]], a [[marketing services]] company. |
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'''ICM Research''' (now known as Walnut Social Research) is a [[public opinion research]] company that was founded in 1989.<ref>{{cite news|url=https://www.questia.com/read/1G1-274846637/review-of-the-year-market-research-leagues-behavioural|title=Review of the Year: Market Research Leagues - Behavioural Stimulus|date=14 December 2011|work=Marketing|access-date=|archive-date=6 March 2018|archive-url=https://web.archive.org/web/20180306023353/https://www.questia.com/read/1G1-274846637/review-of-the-year-market-research-leagues-behavioural|url-status=dead}}</ref><ref>{{cite book|last=Harrison|first=Lisa|title=Political Research: An Introduction|url=|year=2001|publisher=Routledge|page=50|isbn= }}{{ISBN?}}</ref> ICM is a subsidiary of Creston Insight, a [[marketing services]] company, and is a member of the [[British Polling Council]] under its new name '''Walnut Unlimited'''.<ref>{{cite web|title=Officers / Members|url=http://www.britishpollingcouncil.org/officers-members/|website=British Polling Council|publisher=British Polling Council|access-date=7 June 2014|date=June 2014}}</ref> |
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==History== |
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When ICM was initially established, the initialism represented "Independent Communications and Marketing". However, the full name was never used in practice, with the company simply being known as "ICM". It was founded by three people: Nick Sparrow, who reinvented opinion polling after the 1992 polling miss to common acclaim, Steve Parker who focused on retail research, and Kate Turner, who conducted IT and telecoms research. All founders joined from Marplan, a market research company that ceased to exist just prior to ICM being set up. |
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ICM Group is a full-service research and insights consultancy working globally across sectors and markets. The group is formed of ICM Research, ICM Direct and Fieldwork UK. |
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FieldworkUK was set up as a face-to-face interviewing operation in 1999, followed by ICM Direct for telephone (and later, online data collection) in 2001. |
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At ICM Research, sector specialists conduct research using a full range of methodologies. Supported by online and telephone data collection from ICM Direct and face-to-face services from Fieldwork UK. |
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ICM was sold to Creston Plc in 2008, after which the three founders left the business. |
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ICM's strapline is "Clear thinking in a complex world" and their website is at [http://www.icmresearch.com www.icmresearch.com] |
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ICM Research re-branded in November 2014 to ICM Unlimited.{{citation needed|date=June 2014}} |
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ICM conducts polling research for, in particular, ''[[The Guardian]]'', the ''[[News of the World]]'', ''[[The Scotsman]]'' and ''[[The Sunday Telegraph]]''. ICM is a member of the [[British Polling Council]].<ref>[http://www.icmresearch.com "ICM is a member of the British Polling Council and abides by its rules"], ICM website, accessed 7 April 2007</ref> |
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==Research== |
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{{more citations needed|date=November 2016}} |
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When ICM was initially set up it stood for '''Independent Communications and Marketing'''. Over time ICM became the [[brand]] and it is now commonly referred to as that. |
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ICM conducted polling research for media publications such as ''[[The Guardian]]'', ''[[The Scotsman]]'' and ''[[The Sunday Telegraph]]''. It was credited by the British Polling Council with the most accurate prediction of both the [[1997 United Kingdom general election|1997]] and [[2001 United Kingdom general election|2001]] general elections, along with the [[2010 United Kingdom general election|2010 general election]]. Other notable correct predictions include the [[2011 United Kingdom Alternative Vote referendum|2011 AV referendum]], which was correct to 1 decimal point, and its published online and telephone polls before the [[2016 United Kingdom European Union membership referendum|2016 EU referendum]]. |
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Like all other polling companies, its prediction of the [[2015 United Kingdom general election|2015 general election]] was wrong, predicting a 1-point victory for [[Labour Party (UK)|Labour]] rather than the outcome of a 7-point lead for the [[Conservative Party (UK)|Conservatives]]. |
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The company has won various awards for its polling work, including both the Innovation in Research Methodology 2013 and the Market Research Society Silver Medal for Best Paper in the International Journal of Market Research (IJMR) 2013, won by Martin Boon" for his paper Predicting Elections - a Wisdom of Crowds Approach"; Nick Sparrow won the silver medal in 2007 for "Developing reliable online polls" and with John Turner in 1995/96 for "Messages from the spiral of silence: developing more accurate marketing information in a more uncertain political climate".<ref>{{Cite web|url=https://www.mrs.org.uk/ijmr/mrs_papers|title=MRS Medal Papers {{!}} Market Research Society|last=Limited|first=AMA DataSet|website=www.mrs.org.uk|access-date=2016-07-26}}</ref> |
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In 2014, research papers cover topics such as business banking, [[mobile commerce]] and retirement planning.<ref>{{cite web|title=Media Centre|url=http://www.icmresearch.com/media-centre|website=ICM Research|publisher=Creston Insight|access-date=7 June 2014|year=2014|archive-url=https://web.archive.org/web/20140723025115/http://www.icmresearch.com/media-centre|archive-date=23 July 2014|url-status=dead}}</ref> |
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ICM was involved with the polling of the Scottish constituency in regard to the [[2014 Scottish independence referendum|independence referendum poll]] that occurred on 18 September 2014. The [[BBC]] published the research conducted by ICM, in addition to other polling firms, as part of its "poll tracker" in the lead-up to the vote which resulted in Scotland remaining part of the UK.<ref>{{cite news|title=Scottish referendum poll tracker|url=https://www.bbc.com/news/events/scotland-decides/poll-tracker|access-date=7 June 2014|work=BBC News|agency=BBC|date=June 2014}}</ref> |
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== References == |
== References == |
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<references/> |
<references/> |
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== External links == |
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* {{Official website|https://www.icmunlimited.com/}} |
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* [http://www.icmresearch.co.uk/ ICM official site] |
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* [http://www.itsyourview.com newvista] |
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*[[Opinion polling for the next United Kingdom general election]] |
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*[[Next United Kingdom general election]] |
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*[[Opinion polling for the United Kingdom general election, 2010]] |
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*[[United Kingdom general election, 2010]] |
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*[[Opinion polling for the United Kingdom general election, 2005]] |
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[[Category:Companies based in the City of Westminster]] |
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[[Category:Companies established in 1989]] |
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[[cy:ICM (ymchwilydd barn gyhoeddus)]] |
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Revision as of 10:46, 4 March 2024
ICM Research (now known as Walnut Social Research) is a public opinion research company that was founded in 1989.[1][2] ICM is a subsidiary of Creston Insight, a marketing services company, and is a member of the British Polling Council under its new name Walnut Unlimited.[3]
History
When ICM was initially established, the initialism represented "Independent Communications and Marketing". However, the full name was never used in practice, with the company simply being known as "ICM". It was founded by three people: Nick Sparrow, who reinvented opinion polling after the 1992 polling miss to common acclaim, Steve Parker who focused on retail research, and Kate Turner, who conducted IT and telecoms research. All founders joined from Marplan, a market research company that ceased to exist just prior to ICM being set up.
FieldworkUK was set up as a face-to-face interviewing operation in 1999, followed by ICM Direct for telephone (and later, online data collection) in 2001.
ICM was sold to Creston Plc in 2008, after which the three founders left the business.
ICM Research re-branded in November 2014 to ICM Unlimited.[citation needed]
Research
 | This article needs additional citations for verification. (November 2016) |
ICM conducted polling research for media publications such as The Guardian, The Scotsman and The Sunday Telegraph. It was credited by the British Polling Council with the most accurate prediction of both the 1997 and 2001 general elections, along with the 2010 general election. Other notable correct predictions include the 2011 AV referendum, which was correct to 1 decimal point, and its published online and telephone polls before the 2016 EU referendum.
Like all other polling companies, its prediction of the 2015 general election was wrong, predicting a 1-point victory for Labour rather than the outcome of a 7-point lead for the Conservatives.
The company has won various awards for its polling work, including both the Innovation in Research Methodology 2013 and the Market Research Society Silver Medal for Best Paper in the International Journal of Market Research (IJMR) 2013, won by Martin Boon" for his paper Predicting Elections - a Wisdom of Crowds Approach"; Nick Sparrow won the silver medal in 2007 for "Developing reliable online polls" and with John Turner in 1995/96 for "Messages from the spiral of silence: developing more accurate marketing information in a more uncertain political climate".[4]
In 2014, research papers cover topics such as business banking, mobile commerce and retirement planning.[5]
ICM was involved with the polling of the Scottish constituency in regard to the independence referendum poll that occurred on 18 September 2014. The BBC published the research conducted by ICM, in addition to other polling firms, as part of its "poll tracker" in the lead-up to the vote which resulted in Scotland remaining part of the UK.[6]
References
- ^ "Review of the Year: Market Research Leagues - Behavioural Stimulus". Marketing. 14 December 2011. Archived from the original on 6 March 2018.
- ^ Harrison, Lisa (2001). Political Research: An Introduction. Routledge. p. 50.[ISBN missing]
- ^ "Officers / Members". British Polling Council. British Polling Council. June 2014. Retrieved 7 June 2014.
- ^ Limited, AMA DataSet. "MRS Medal Papers | Market Research Society". www.mrs.org.uk. Retrieved 26 July 2016.
- ^ "Media Centre". ICM Research. Creston Insight. 2014. Archived from the original on 23 July 2014. Retrieved 7 June 2014.
- ^ "Scottish referendum poll tracker". BBC News. BBC. June 2014. Retrieved 7 June 2014.
External links
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