Product management: Difference between revisions
Prodman121 (talk | contribs) No edit summary |
Prodman121 (talk | contribs) No edit summary |
||
| Line 2: | Line 2: | ||
{{marketing}} |
{{marketing}} |
||
{{wikibookspar||Marketing}} |
{{wikibookspar||Marketing}} |
||
"Product Management is business management at the product, product line, or product portfolio level. Products are like small businesses inside of a bigger business. Sometimes an organization has one product; sometimes it has several.The notion of Product Management and its myriad interpretations has permeated the core of product and service companies around the world. The main challenge for all companies is to bring together disparate activities performed by different business functions under the leadership of one person—the product manager." |
"Product Management is business management at the product, product line, or product portfolio level. Products are like small businesses inside of a bigger business. Sometimes an organization has one product; sometimes it has several.The notion of Product Management and its myriad interpretations has permeated the core of product and service companies around the world. The main challenge for all companies is to bring together disparate activities performed by different business functions under the leadership of one person—the product manager." {{cite book | last = Haines |
||
| first = Steven | title = The Product Manager's Desk Reference | publisher = [[McGraw-Hill]] | year = 2008 | isbn = 978–0–07–159134–8}} |
|||
{{cite book |
|||
| last = Haines |
|||
| first = Steven |
|||
| title = The Product Manager's Desk Reference |
|||
| publisher = [[McGraw-Hill]] |
|||
| year = 2008 |
|||
| isbn = 978–0–07–159134–8}} |
|||
Revision as of 06:39, 4 September 2008
 |
| Marketing |
|---|
"Product Management is business management at the product, product line, or product portfolio level. Products are like small businesses inside of a bigger business. Sometimes an organization has one product; sometimes it has several.The notion of Product Management and its myriad interpretations has permeated the core of product and service companies around the world. The main challenge for all companies is to bring together disparate activities performed by different business functions under the leadership of one person—the product manager." Haines, Steven (2008). The Product Manager's Desk Reference. McGraw-Hill. ISBN 978–0–07–159134–8. {{cite book}}: Check |isbn= value: invalid character (help)
Aspects of product management
Depending on the company size and history, product management has a variety of functions and roles. Sometimes there is a product manager, and sometimes the role of product manager is held by others. Frequently there is Profit and Loss (P&L) responsibility as a key metric for evaluating product manager performance. In some companies, the product management function is the hub of many other activities around the product. In others, it is one of many things that need to happen to bring a product to market.
Product planning
- Defining new products HI
- Gathering market requirements
- Building product roadmaps, particularly Technology roadmaps
- Product Life Cycle considerations
- Product differentiation
- more detail on Product planning
Product marketing
- Product positioning and outbound messaging
- Promoting the product externally with press, customers, and partners
- Bringing new products to market
- Monitoring the competition
- more detail on Product marketing
See also
- Technology roadmap
- Brand management
- Marketing management
- Product (business)
- Product catalogue management
- Product documentation
- Product lifecycle management
- Product manager
- Product marketing
- Product planning
- Requirements management
- Software product management
References
* Haines, Steven; The Product Manager's Desk Reference. New York: McGraw-Hill. ISBN 978-0-07-159134-8.
For an edited book, put "(Ed.)" or "(Eds.)" in parentheses after the last author, before the date.
