Ecotainment

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Ökotainment even English : Ecotainment is one of ecology (and Ecology ) and Entertainment composite portmanteau . The term describes an entertaining presentation of ecological issues with which emotional messages for sustainable consumption are conveyed or discussed.

The approach was coined in 1999 by Martin Lichtl , who suggested combining sustainability and environmental protection with positive emotions. The target group of Ecotainment are ecologically little interested people who are at the same time strongly consumer-oriented. "In order to attract their attention, argumentative communication should be completely dispensed with in favor of emotional staging."

application

The concept of ecotainment / ecotainment is located between infotainment and edutainment . In environmental marketing , environmental education and in mass media, ecological questions and information are presented in an easily understandable, entertaining, sometimes multimedia and interactive way . Another example is the ecotainment column by Martin Unfried .

Another area of ​​application is computer games and interactive games on the Internet, such as the British World without Oil and Fate of the World .

literature

  • Martin Lichtl: Ecotainment. The new way in environmental marketing , Ueberreuter Verlag , Vienna / Munich 1999, ISBN 3-7064-0600-4
  • Ders .: Ecotainment. From the fear and threat approach to the fascination of sustainability , in: Clemens Schwender et al. (Ed.): Medialization of sustainability. The research project balance [f]: Emotions and Ecotainment in the Mass Media , Metropolis Verlag, Marburg 2008, ISBN 978-3-89518-692-9 , pp. 77–86

Web links

Individual evidence

  1. ↑ Clemens Schwender (Ed.): Medialization of Sustainability. The research project balance (f): Emotions and Ecotainment in the Mass Media , Metropolis-Verlag, Marburg 2008, ISBN 978-3-89518-692-9
  2. ↑ Martin Lichtl: Ecotainment. The new way in environmental marketing , Ueberreuter Verlag, Vienna / Munich 1999, ISBN 3-7064-0600-4
  3. ↑ Caroline Glathe: Communication of Sustainability in Television and Web 2.0 , Chapter: From Alarmism to Ecotainment , VS Verlag, Wiesbaden 2010, ISBN 978-3-531-17603-1 , p. 61
  4. ^ AFP: "Ökotainment im Disneyland", FAZ, video archive. In: www.faz.net. July 18, 2008, accessed September 7, 2014 .
  5. ↑ Hannes Jaenicke: Made a monkey with ecotainment. In: www.stern.de. August 14, 2008, accessed September 7, 2014 .
  6. ↑ "red": Three days of "Ökotainment" on Heldenplatz in Vienna. In: derstandard.at. June 24, 2011, accessed September 7, 2014 .
  7. ↑ Gaytal Park Environmental Experience Center, self-portrayal, "Ecotainment for young and old" Lust for nature - that's the motto ... ", page 13. In: www.umhaben.de. Archived from the original on August 26, 2014 ; accessed on August 24, 2014 .
  8. ^ The program for this semester, page 28, 1999, "Environmental education between experiencing nature, sustainable development and ecotainment". In: www1.uni-hamburg.de. Archived from the original on August 26, 2014 ; accessed on August 24, 2014 .
  9. ↑ "at.venture is a magazine for research, technology and innovation and offers results, background information and discussions", NR. 10, FEBRUARY 2008, "This new form of entertainment with ecological added value is called ecotainment. According to the motto" Let's save the world! ", Content such as climate change, environmental protection and sustainability is simplified and made entertaining in a consumer-friendly manner. If you are already talking about difficult to digest topics with a raised index finger, then if possible in the mass-effective manner of film entertainment. After all, it has already been proven: Infotainment alone does not move people ... "Page 36. In: www.bmvit.gv.at. Retrieved August 24, 2014 .
  10. ↑ Lebensquellen, page 14, issue 43, "Ökotainment is therefore the name of the new form of entertainment with ecological added value ..." In: www.neugasse11.at. Archived from the original on August 26, 2014 ; accessed on August 24, 2014 .
  11. ↑ Hans Bredow Institute for Media Research, book list, "Katz, Gitte", "Title: (Eco) advertising and recipient: who will finally open the seven seals?", Topics: Eco advertising, reception research; Credibility of eco-advertising; Ökotainment Eco advertising. In: www.hans-bredow-institut.de. Archived from the original on August 26, 2014 ; accessed on August 24, 2014 .
  12. ↑ DNR, Informations für Deutschland und Europa, ökopädNEWS, page 40, May 2008, Arbeitsgemeinschaft Natur und Umweltbildung. In: www.eu-koordination.de. Retrieved August 24, 2014 .
  13. ↑ Martin Unfried: "Ökotainment: Column". In: www.bund.net. Archived from the original on August 28, 2014 ; Retrieved September 7, 2014 .
  14. ↑ Stuart MacDonald: Designs on Democracy , Chapter: Is Ecotainment the future? , Zero Books 2012, ISBN 978-1-78099-638-7 , p. 140
  15. ↑ World Without Oil , en.Wikipedia
  16. ↑ Review by Peter Schmuck in; uwf UmweltWirtschaftsForum, February 26, 2009, Springer Link