Sales economy

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The sales economy as a development stage to today's marketing is to be seen as an operational function . It encompasses the entirety of the functions (tasks and activities) as well as the institutions (organs) that effect the exchange of operational services between the economic units. The tasks and activities of sales management include sales policy, sales organization, market research , dispatch processing and goods transport.

Concept development

The term marketing is often equated with the term marketing . This equation results from the development of marketing: The term was first used between 1905 and 1920 in American universities. Until the 1960s, however, the term “sales economy” continued to be used in German-speaking countries. Heinrich Freiherr von Stackelberg's study from 1939 is an exception : In contrast to the price theory prevailing at the time , which was based on price and quantity as the action parameters of companies, Stackelberg considered quality variations and sales policies for the first time, whereby the criterion of the objective interchangeability of all offered on a market Services was canceled and the function of market stimulation was taken into account.


  1. Meffert, Heribert: Marketing , Gabler, 10th edition, 2008, p. 7, ISBN 978-3-409-69018-8 .