incentive
Incentives represent the link between motives (in the sense of needs ) and motivation . They are behavior-influencing stimuli that lie inside or outside a person. If they find their match in a person's needs, they can induce the person to behave in a certain way. Then they activate the needs and lead to motivated behavior.
A distinction is made between extrinsic incentives (e.g. monetary reward), which lie in an expected external benefit of action, from intrinsic incentives or activity incentives (e.g. fun), which consist in expected positive experiences during action.
In order for incentives to be effective, they must be perceived by humans , whereby the concept of perception is not to be understood in the physiological sense (hearing the acoustic sound structure), but in a figurative sense (recognizing the incentive character of a situation).
The incentive in the sense of the purchase incentive, as it is treated in marketing, is explained under Incentive .
An overview of various definitions of the term “incentive” can be found in Schulz (2000: p. 20) and Becker (2002, p. 14 f.).
See also
literature
- Fred G. Becker: Lexikon des Personalmanagements , 2nd edition, Deutscher Taschenbuch Verlag, Munich 2002, ISBN 3-423-05872-2
- Helmut Dietl, Remco van der Velden: Inaccurate performance measurement and performance-related remuneration in a multitasking principal agent model , in: WiST Heft 6 (2003), pp. 318–321
- Jürgen Berthel, Fred G. Becker: Personal Management , Schaeffer-Poeschel Verlag, 7th edition, Stuttgart 2003, ISBN 3-7910-2183-4
- Horst-Thilo Beyer: Personal Lexicon . Oldenbourg Verlag, Munich 1990, ISBN 3-486-22065-9
- Volker Schulz: Non-material incentives as a corporate management tool. Design approaches and effects . German Universitätsverlag, Wiesbaden 2000, ISBN 3-8244-0482-6
