Arena principle
The term arena principle comes from the field of visual merchandising and layout planning in retail .
It says that the goods carriers that are located in the main aisle of a shop or retail store should generally be lower than the subsequent goods carriers that are in front of the rear walls. If the arena principle is adhered to, the customer can use the main customer route to see the assortments on the respective product carriers right into the back walls. The arena principle thus supports orientation at the point of sale . The height of the goods carriers is roughly recorded and follows the average height of men and women at the respective location.
The general rule of thumb for the European area is:
- Height of the goods carriers directly on the main customer route: 1.00 to 1.20 meters
- Height of the goods carriers in the middle area: 1.40 to 1.60 meters
- Rear wall rack: up to 2.60 meters high
source
- Ludwig Berekoven: Successful Retail Marketing: Basics and Decision Aids, Beck, Munich, 1995, ISBN 3-406-38219-3