Baby, the Stars Shine Bright
| Baby, The Stars Shine Bright | |
|---|---|
| legal form |
Kabushiki kaisha (joint stock company) |
| founding | 1988 |
| Seat | Shibuya , Tokyo , Japan |
| Branch | Fashion |
| Website | www.babyssb.co.jp/ |
Baby, The Stars Shine Bright ( Japanese 株式会社 ベ イ ビ ー 、 ザ ス タ ー ズ シ ャ イ ン ブ ラ イ ト , Kabushiki kaisha Beibī, Za Sutāzu Shain Buraito ) is a Japanese retail chain and fashion label that focuses on Lolita fashion . The brand was founded in 1988 by the couple Akinori and Fumiyo Isobe. The first store established is in Tokyo's Shibuya district , Japan . The company is based in the Higashi district in Shibuya District, Tokyo Prefecture .
Products
Baby, The Stars Shine Bright mainly offer Lolita fashion in the Sweet Lolita subcategory. Lolita fashion is characterized by puffy, petticoat- like skirts or dresses, often decorated with ruffles and lace. The clothes usually reach to the knees and are reminiscent of children's or mourning clothes from the Rococo and 19th century. The Sweet Lolita category includes clothes in light or bright colors such as pink, light blue or red, which are often lavishly decorated with ruffles and which are worn with a variety of different accessories.
Baby, The Stars Shine Bright entered the international marketplace , opening a store in Paris and one in San Francisco , California on September 15, 2009 .
SubBrands
Hello Kitty and Charmmy Kitty
Baby, The Stars Shine Bright also sells clothing and accessories from other brands, such as doll variants of the characters Hello Kitty and Charmmy Kitty. The dolls sold and their clothes are based on the style of the brand.
Pour Lolita
Pour Lolita was a clothing line by designer Novala Takemoto that was initiated by Baby, the Stars Shine Bright. After Takemoto was arrested for marijuana possession on September 3, 2007, Baby, the Stars Shine Bright stopped selling.
Alice and the Pirates
Alice and the Pirates is a clothing line from the brand that focuses on pirates and punk. A store selling this line opened its doors in Laforet Department Store in Harajuku , Tokyo on August 25, 2006 .
useful information
The Tokyo fashion label and store are named in the movie Kamikaze Girls . There the statement is made that the name of the label comes from the album of the same name by the English pop band Everything But The Girl .