Bella (magazine)

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Bella
Bella logo
description Women's journal, national distribution
language German
publishing company Heinrich Bauer Achat KG
First edition 1978
Frequency of publication weekly
Sold edition 66,433 copies
( IVW 2/2020)
Widespread edition 66,533 copies
( IVW 2/2020)
Range 0.75 million readers
( MA 2018 I )
Editor-in-chief Nina Maurischat
Web link www.bella.de

Bella is a weekly women's magazine published by the Bauer Media Group . The editorial office is in Hamburg.

Content and focus

The focus is on information and advice on topics such as beauty, wellness, health, fashion, living, travel, psychology and relationships. A large part of the entertainment also includes reports, short stories and puzzles. There are also several recipes in the magazine.

readership

97 percent of readers are female. The average reader is 53 years old and has a net household income of 2,970 euros.

Circulation statistics

In the fourth quarter of 2014, the average circulation according to IVW was 94,472 copies. That is 8,992 copies per issue less (−8.69%) than in the same quarter of the previous year. The number of subscribers fell within one year by 1,064 subscribers to an average of 11,713 per issue (–8.33%); thus around 12.4% of readers subscribed to the magazine.

Average number of issues distributed in the quarter

Average number of copies sold in the quarter through subscriptions

Web links

Individual evidence

  1. Brand profile Bella. (PDF) baueradvertising.de, accessed on February 12, 2019 .