Bauer Media Group
| Heinrich Bauer Verlag KG
|
|
|---|---|
 |
|
| legal form | Limited partnership |
| founding | 1875 |
| Seat |
Hamburg , Germany
|
| management |
Yvonne Bauer (publisher) Veit Dengler, Harald Jessen (group management) |
| Number of employees | 11,500 |
| sales | 2.24 billion euros (2016) |
| Branch | media |
| Website | www.bauermedia.com |
| Status: 2016 | |
The company Heinrich Bauer Verlag KG appears under the name Bauer Media Group (until 2008 Bauer Verlagsgruppe ) . It is a publishing group founded in 1875 and based in Hamburg . It produces and sells numerous popular magazines in Germany and abroad and has holdings in private radio and television. On December 2, 2010, Yvonne Bauer , daughter of Heinz Heinrich Bauer, took over the management of the company. Since then, the group's activities have been brought together in Heinrich Bauer Verlag KG .
history
Beginnings 1875-1945
The company was founded in 1875 by the lithographer Johann Andreas Ludolph Bauer (1852–1941), who opened a print shop in Hamburg at the age of 23 . The focus was on the production of business cards. The business was initially continued by son Heinrich Friedrich Matthias (1874–1949) and later by grandson Alfred (1898–1984). After the turn of the century, the company brought out the Rothenburgsorter Zeitung , a free advertising paper, and incorporated a paper business. A high-speed press and a setting machine were part of the new working capital of JAL Bauer & Söhne, which now comprised around 20 employees.
In 1920 the Extrablatt was founded, from which a sports newspaper later developed and from 1926 the weekly Rundfunkkritik appeared , later renamed Funkwoche , most recently Funk-Wacht . The magazine achieved a sensational circulation of over half a million copies for the time.
Newspapers and magazines after 1945
After the Second World War, Heinrich Bauer Verlag resumed publishing business in 1946. From 1953 the youth magazine Rasselbande appeared . From an initial 180,000 copies, the sold circulation increased to over half a million issues.
In the 1960s, after Heinz Heinrich Bauer (* 1939) joined the company and Siegfried Moenig took over management , the main business of the publishing house shifted to fashion and women's magazines such as Neuer Schnitt , Elsa Moden and Lingerie . New fashion later emerged from these women's magazines . In 1962 the publishing house was converted into a limited partnership and the portfolio was expanded to include TV program guides. It appeared TV and hearing and seeing , which later together as TV hearing and seeing are issued.
In 1966 the magazines Quick and Revue , Neue Post , Neue Illustrierte , the football magazine Kicker and the youth magazine twen were taken over for 68 million marks . This made the Bauer publishing group the largest German magazine publisher. In the same year the Neue Illustrierte and the Revue were merged to form the Neue Revue , whereby the magazines were still entitled NEUE Illustrierte REVUE for some time . In 1968 the Cologne printing house Du Mont-Presse , the magazine Das Neue Blatt and the youth magazine Bravo were added. Bravo Girl has been published since 1988. In 1971, the Bauer Media Group acquired the license for the German-language Playboy , which first appeared on August 1, 1972, from Hugh Hefner . In 2003, Bauer lost the license to Burda Verlag . In response, Bauer founded the title Matador , which, however, was unable to establish itself. The Bauer publishing group has been involved in private television productions since 1984 and has produced various magazines, among others. a. Bravo TV .
In 1991 the TV Movie was introduced. In the same year, the regional daily newspaper Volksstimme was taken over and has since been published by Magdeburger Verlags- und Druckhaus GmbH, a wholly-owned subsidiary of the Bauer Media Group. In 1992 the Quick , the Group's former flagship, was discontinued.
Expansion abroad
The publishing group was also active in other European countries, such as 1986 with the establishment of Heinrich Bauer Ediciones SG in Madrid, Spain and 1987 with H. Bauer Publishing in London, Great Britain. From 1989 onwards, the company also became involved in the US market, for example with First for Woman. With Bravo and various women's magazines, the publisher penetrated the Eastern European market, such as Poland and the Czech Republic.
In December 2007 the Bauer Media Group bought the popular magazines and radio stations of the British company Emap for 1.14 billion pounds (equivalent to 1.58 billion euros ) and thus took over the magazines FHM , Mojo , Q and Empire . In July 2008 the revue was discontinued.
In May 2012 the Bauer Media Group acquired the German editions of Cosmopolitan and Shape as well as the Joy magazine, including all foreign licenses, from the Marquard Media Group .
In September 2012, the Bauer Media Group took over the Australian media company Australian Consolidated Press (ACP) for 500 million Australian dollars (equivalent to 407 million euros). ACP was the largest magazine publisher in Australia and New Zealand at the time. In June 2020, the Australia and New Zealand business was sold to the financial investor Mercury Capital.
In April 2015, the Bauer Media Group acquired the Scandinavian radio operator SBS Discovery Radio and thus the radio stations Mix Megapol (Sweden), Radio Norge (Norway), Nova fm (Denmark) and Iskelma (Finland).
further activities
From 2000 to 2009 the publishing group awarded the Goldene Feder , a media prize awarded to people who were able to establish themselves permanently in the media.
Bauer Postal Network
Since April 2009, there is the postal company Bauer Postal Network (BPN), which subscribed magazines of the Bauer Media Group also publisher foreign press products, catalogs and information mail to residential and business addresses in Germany delivers like. The BPN transports over 140 million shipments annually with 37,000 deliverers and emerged from a delivery company for its own magazines, which has also been working for external clients since 1999. The BPN and its independent sales outlets are accused of primarily employing young delivery people, as they are not entitled to the minimum wage.
Data and business areas
The information is based on statements of the Bauer Media Group: The Bauer Media Group publishes 600 magazines in 16 countries, and 60 magazines and the regional daily newspaper Volksstimme in Germany. With its magazines, it has a circulation of 14 million copies in Germany (average number of copies sold according to IVW II / 2011) and generated sales of 2.26 billion euros in the 2014 financial year. The Bauer Media Group employs around 11,000 people.
The Bauer Media Group is both the market leader in the segment of program guides with a circulation of 7.2 million copies (average circulation according to IVW II / 2011) and in the segment of weekly women's and youth magazines, which includes Europe's largest youth magazine Bravo .
The Bauer Media Group has held a 25% stake in Radio Hamburg since 1989 and 31.5% in the television broadcaster RTL II since 1992. The Pabel-Moewig- Verlag, based in Rastatt, is a wholly-owned subsidiary of the Bauer Media Group. The British private broadcaster Absolute Radio is also part of the Bauer Media Group.
Publications
Germany
Extract of the magazines and newspapers published in Germany :
criticism
In September 2017, the Supreme Court of the Australian state of Victoria ruled that Bauer Media Group had to pay $ 4.5 million in compensation to actress Rebel Wilson for defamation , the highest amount in Australian legal history to date. 3.9 million of this are compensation for lost film roles because Wilson was portrayed as a notorious liar in company magazines.
In 2009, Bauer came under fire because the Guardian revealed that the company was responsible for distributing the right-wing extremist magazine ZUERST! was responsible. After protests by the works council and demonstrations in front of the corporate headquarters in Hamburg, the magazine changed its distribution partner.
During the Corona crisis , the management decided to close the entire location in New Zealand and completely withdraw from the country. The group reacted to the restriction that in the course of the lockdown, magazines were not regarded as "essential goods" and could no longer be produced. According to their own statement, the business was not profitable enough, which meant they were forced to take this step. Politicians are outraged because with this step an important media pillar in the country simply collapses. Bauer only had numerous magazines such as B. taken over the New Zealand Listener .
Web links
- Homepage of the Bauer Media Group
- Bauer Media Blog : German company blog
- Christian Meier: The patriarch of "Bauer" is looking for his successor. In: The world . Axel Springer SE, December 18, 2006, accessed on March 22, 2018 .
Individual evidence
- ↑ Bauer Verlag has given itself a new name . DWDL, December 16, 2008.
- ^ Bauer Verlag: The Coronation of the Princess - December 2, 2010
- ↑ Bauer Verlag buys billions in the UK faz.net, December 7, 2007
- ↑ Bauer takes over the German Marquard publishing group spiegel.de, May 11, 2012
- ↑ jump into Kangaroo Country: Bauer buys Australian print publishing kress.de, 4 September 2012
- ↑ Difficult magazine market: Bauer Media separates from the Australian and New Zealand business kress.de, June 17, 2020
- ^ Scandinavian radio operator: Bauer plans to take over SBS Discovery kress.de, April 28, 2015
- ↑ Financial Times Deutschland - Delivery of advertising: Heinrich Bauer messes with the post ( memento of March 29, 2009 in the Internet Archive ) (accessed on March 27, 2009)
- ↑ Our competence - 50 years of delivery experience! bauer-postal-network.de, accessed on October 8, 2018 .
- ↑ Grandma Gisela's grandson. spiegel.de, December 8, 2014, accessed October 8, 2018 .
- ↑ This is how Bauer wants to bypass the minimum wage for deliverers. dwdl, November 29, 2014, accessed October 8, 2018 .
- ↑ Bauer Media Sales Report 2014 July 13, 2015, accessed November 30, 2016 (PDF file in information material )
- ↑ DIE BAUER MEDIA GROUP - Radio and TV , accessed on November 30, 2016
- ^ Roy Greenslade: Bauer under renewed fire over magazines that glorify Nazi regime. The Guardian, August 9, 2013, accessed January 20, 2018 .
- ↑ Hetzblatt "First": DGB criticizes Bauer for legal posture . In: Spiegel Online . December 29, 2011 ( spiegel.de [accessed January 20, 2018]).
- ↑ Anke Richter, Christchurch: Lockdown and Shutdown: How Bauer Verlag New Zealand plunged into a media crisis . In: FAZ.NET . ISSN 0174-4909 ( faz.net [accessed April 7, 2020]).