Quick (magazine)

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Quick (Magazine) .png
Quick logo from the 1960s
description Illustrated
language German
publishing company Quick-Verlag ( Germany )
Headquarters Munich
First edition April 25, 1948
attitude August 27, 1992
Frequency of publication weekly
ZDB 716745-3

The Quick was one of 25 April 1948 to 27 August 1992 weekly German magazine , the first by the Munich publisher Th. Martens & Co. was moved.


After the Second World War it was the first magazine in Germany and had an initial print run of 110,000 copies. For a long time it was one of the most important magazines in this market segment alongside the magazines stern and Bunte . In the 1950s she was also known for her Nick Knatterton detective comic , drawn by Manfred Schmidt . Traudl Junge , Adolf Hitler's last secretary, was secretary to the editor-in-chief of Quick for many years after the war.

Under editor -in- chief Karl-Heinz Hagen - from 1960 until his move to Quick in 1962, editor-in-chief of the Bild newspaper - Quick with a weekly circulation of up to 1.7 million copies after the star with 1.8 and before Bunte and Establish new magazines as the second largest German magazines with 1.6 and 1.5 million copies respectively. In 1966, Hagen fell out with his publisher and editor Diedrich Kenneweg after he had demanded that the editorial costs per page be reduced from DM 2,000 to DM 1,600, and gave up his post.

In the middle of 1966, Quick was surprisingly sold to the Bauer publishing group alongside the titles Revue , twen and Kicker for 68 million DM . At the same time, the Dutchman Heinz van Nouhuys was won as the new editor-in-chief for an initial three years. Nouhuys received 260,000 DM annually for his work.

After the takeover by the Bauer publishing group, the magazine was politically increasingly conservative and thus positioned in contrast to the star. For example, Quick published several secret protocols parallel to the Eastern negotiations of the then social-liberal government. Bonn public prosecutors and tax investigators then confiscated material from the editorial staff of the magazines. The star tried again to shake the credibility of Quick by exposing Nouhuys as a former East-West double agent - a case that was to occupy the courts for 14 years, but ultimately without result.

In the 1960s and 1970s, the magazine Quick had Oswalt Kolle as an author to preprint his educational books and as a result experienced an increase in circulation. In the second quarter of 1960, the average print run was 1,389,608 copies per week, the highest print run of Quick was around 1.7 million copies. In the era of the sex wave , the magazine increasingly turned to "sex and crime" topics. The efforts developed in the 1980s to give it a new profile with a changed concept in order to attract new readership groups failed.

From 1990 onwards, the new editor-in-chief Richard Mahkorn tried to orient Quick towards the political center again and, in this context, printed letters from the former GDR foreign exchange procurer Alexander Schalck-Golodkowski to Minister for State Security Erich Mielke about personal contacts with Franz Josef Strauss , what triggered violent protests by the CSU .

Between 1990 and 1992 the advertising volume fell by 50 percent and the circulation to 700,000 copies per week. In addition to reading circle , foreign, subscription and advertising copies, only just under 220,000 copies were sold. As a result, Quick was discontinued almost overnight in August 1992. Editor-in-chief Mahkorn justified the hiring mainly with the fact that, due to its upswing, private television was sucking up a considerable amount of advertising orders from weaker market print media. Bauer-Verlag itself participated in the new RTL II channel at that time .

Regardless of this, all magazines had been affected by reduced circulation for years, as buyers preferred more and more special interest titles . The closure of the Quick editorial office affected 100 employees, including 70 editors.


Web links

Commons : Quick (magazine)  - collection of pictures, videos and audio files
  • “Combine: Fate.” The abrupt take of the magazine Quick . In: Der Spiegel . No. 36 , 1992, pp. 57 ( online ).

Individual evidence

  1. Quick: Song of the Nibelungs . In: Der Spiegel . No. 17 , 1966, pp. 44-46 ( online ).
  2. Quick sale: check in the evening . In: Der Spiegel . No. 26 , 1966, pp. 18th f . ( online ).
  3. Off for the Quick - "Tantig-stuffy chickpea". Spiegel Online , August 27, 2008, accessed June 18, 2020 .