Colorful

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Colorful
Logo Bunte.svg
description Illustrated
language German
publishing company Hubert Burda Media ( Germany )
Headquarters Munich
First edition 1954
Frequency of publication weekly (thursdays)
Sold edition 350,729 copies
( IVW 2/2020)
Widespread edition 354,303 copies
( IVW 2/2020)
Range 3.37 million readers
( MA 2020 I )
Editor-in-chief Robert Pölzer
Editor Patricia Riekel
Web link Bunte.de
ISSN (print) 0407-923X

Die Bunte (spelling: BUNTE ) is a German-language magazine . It is published by Hubert Burda Media . The first edition appeared in 1948 under the name "Das Ufer". Under the direction of Hubert Burda , Bunte developed into a modern consumer magazine. Today, Bunte is one of the German magazines with the highest circulation and one of the Group's most popular media brands. The sold circulation is 350,729 copies, a decrease of 48.6 percent since 1998. After Patricia Riekel withdrew , Robert Pölzer took over the editor-in-chief in July 2016 .

history

After the end of the Second World War , the French authorities commissioned Franz Burda to design an illustrated magazine. He then launched the first edition under the name Das Ufer in 1948 . While the editorial part was initially provided by the French authorities, an independent editorial team was established in the early 1950s. The magazine reported on various social events from the start. In 1953, on the occasion of the coronation of Elizabeth II, a special edition of 100,000 copies was produced. Franz Burda had previously bought the image rights (against the will of his family) on credit. In 1954, Das Ufer was renamed Bunte Illustrierte . Large-format photo series in the middle of the sheet, already printed in color, formed an essential element.

In the 1950s and 1960s, Bunte developed into one of the best-selling German consumer magazines. Acquisitions also played a role in the expansion of the paper: in 1958 the “Deutsche Illustrierte” was taken over. In 1960, the Münchner Illustrierte was added with a print run of around 500,000 copies, so that the Bunte Münchner Illustrierte exceeded the million mark for the first time in early 1961. In addition, the publishing house acquired the traditional “ Frankfurter Illustrierte ” in 1963 , which was also merged with Bunten. From then on the paper was called Bunte Münchner Frankfurter Illustrierte . In the 1960s, in addition to high society, Bunte also increasingly addressed reconstruction, movies and music. The magazine received more attention, for example, with a photo series about the Iron Curtain .

In July 1972 the "Bunte Illustrierte" appeared for the first time under the short name "Bunte". In the following years, the paper was mainly shaped by Hubert Burda : In 1974 he started out as an editor at Bunte. Two years later he took over the editor-in-chief from Bernd Ruland . Under his leadership, the illustrated magazine developed into a modern general-interest magazine for the middle class. In the mid-1970s, Bunte became the best-selling magazine in Germany. In 1983 the Burda publishing house inaugurated its new headquarters at Arabellapark in Munich . In the same year, various editorial offices, including the Bunte, moved from the headquarters in Offenburg to the Bavarian capital. In 1985 Burda-Verlag bought Rolf Mengele's manuscript legacy of several thousand pages for one million marks from Rolf Mengele's father Josef . From this, Bunte created a multi-part series of articles about the notorious camp doctor at Auschwitz , who was jointly responsible for the cruel medical experiments on living people. Burda-Verlag did not pay reprint fees directly to Rolf Mengele; instead, they benefited the survivors of Auschwitz and their dependents.

After the death of Franz Burda in 1986, the Burda Group was reorganized. Hubert Burda switched from editor-in-chief of Bunter to the position of publisher. Peter Boenisch was initially planned as his successor, but he had to give up this post at the end of 1986. The reasons for this were, among other things, differences about the further direction and losses of the colorful in the millions. At the end of 1986, Lothar Strobach was finally appointed as the magazine's new editor-in-chief. In 1989 Franz Josef Wagner was placed at his side. After Strobach had turned his back on Burda-Verlag in 1994, Wagner remained the sole editor-in-chief until the end of 1996. His work was only interrupted by an intermezzo by the editor-in-chief Beate Wedekind . In 1992/1993, this asserted itself as the head of the Bunter for just one year.

After Wagner had to leave due to decreasing circulation, Axel Thorer was initially discussed as the editor-in-chief of Bunten. Finally, in January 1997, Patricia Riekel took over the management of the magazine. When she took office, a politician, Gerhard Schröder , appeared on the cover of the Bunter for the first time . From then on politics became an integral part of the paper. Another example of this is the publication of holiday photos taken by Defense Minister Rudolf Scharping while the German Armed Forces were about to go abroad. Instead of the nobility, Riekel moved the so-called “new elites ” into the center. She positioned Bunte as a magazine for women with “time, money and the desire for upscale gossip”. The edition of the Bunter stabilized and in 2001 even reached a new record.

Under the direction of Riekel, the magazine developed into one of the “most dazzling media brands” in Germany. In 2001 Der Tagesspiegel ruled that Bunte was the new “leading medium of our republic”. While other magazines struggled with economic difficulties, Bunte was able to expand its market position. The paper moved to the center of the so-called Burda People Group , to which the magazines Amica and Tomorrow , for example, were later assigned. In 2002, Bunte launched its first website in cooperation with T-Online . “Bunte TV”, on the other hand, was unsuccessful: The magazine broadcast on ARD was discontinued after only six issues due to low ratings. In 2003, Burda-Verlag invested several million in a relaunch of Bunter, among other things for better paper quality and a more modern format. Despite decreasing circulation, the Bunte was economically successful in the following years. With the Focus she earned a large part of the profits of her publishing house.

In 2016 Patricia Riekel left Bunte after more than 1,000 issues. Since then, Robert Pölzer has been editor-in-chief at the head of the people magazine.

Edition

The Colorful has in recent years considerable bearing lost. The number of copies sold has fallen by 48.6 percent since 1998. It is currently 350,729 copies. This corresponds to a decrease of 332,007 units. The share of subscriptions in the circulation sold is 24.9 percent.

Development of the number of copies sold

criticism

The Bunte was repeatedly involved in legal proceedings with public figures. In 1995, for example, Caroline von Hannover received the highest compensation for pain and suffering in German press history before the Hamburg Higher Regional Court because Bunte had published a completely made-up interview with her. This contained a lot of untrue information about her private life. The chief editor of Bunte justified itself to have been cheated by an external agency, which had sold the interview to the paper. In 1996, Tom Cruise sued Bunte for damages because they had falsely quoted him in an interview as "unable to conceive". The deputy editor-in-chief Günter Stampf , who manipulated the interview, then had to leave the publisher. The Bunte apologized to Cruise, who then dropped the lawsuit.

In 2008, the German Press Council reprimanded Bunte for violating the press code . The paper had reported on a new car model and, according to the press council, exceeded the limits of surreptitious advertising for a new product. In 2010, Stern magazine revealed that Bunte had hired an external agency to spy out the private lives of certain politicians. One of those affected, the former SPD chairman Franz Müntefering , publicly reprimanded Bunte for her working methods. In 2011, the Bunte published an interview with the presenter's ex-girlfriend before the start of the Kachelmann process , who is said to have been rewarded with 50,000 euros. While Kachelmann's defense attorney discussed the agreement in court, Burda-Verlag rejected criticism. In 2013, the former Federal President Christian Wulff obtained an injunction against the Bunte. The Cologne Regional Court forbade the illustrated magazine to give the impression that Wulff had a relationship with a music manager.

The Bunte, in turn, prevailed with her position in some legal proceedings. In 2010, for example, Charlotte Casiraghi lost a lawsuit against the paper. The daughter of Caroline von Hannover had originally resisted the publication of party photos. In 2016, Günther Jauch lost in the last instance a legal dispute over the reporting of the colorful about his wedding. Günther Jauch's lawyer saw the moderator's privacy violated. However, the European Court of Human Rights could not find any legal violations in the reporting. The German courts carefully weighed the right to privacy against the public's interest in information.

In 2020, Stefan Niggemeier questions a possible proximity between editorial recommendations and advertising in the Bunte Special Health .

literature

  • Sabine Hilgenstock: The history of the colorful (1948–1988) . The development of an illustrated weekly magazine with a chronicle of this type of magazine. Peter Lang, Frankfurt am Main 1993, ISBN 3-631-45216-0 .
  • Hubert Burda: The Bunte Story. A people magazine in times of upheaval . Pantheon, Munich 2012, ISBN 978-3-570-55221-6 .

Web links

Commons : Colorful  - collection of images, videos, and audio files

Individual evidence

  1. ↑ Robert Pölzer becomes the new editor-in-chief of Bunte on July 1st. In: Meedia. April 5, 2016, accessed January 6, 2017 .
  2. ↑ Change of guard after 20 years. Patricia Riekel gives up "Bunte" editor-in-chief . In: Der Tagesspiegel . April 6, 2016, p. 23 .
  3. ↑ Germany's most successful people magazine. Hubert Burda Media, accessed on January 6, 2017 .
  4. ↑ a b c 60 years of Bunte . In: Bunte . March 27, 2008.
  5. ↑ Bernward Loheide: The man behind the colorful sheets . In: Reutlinger General-Anzeiger . February 9, 2015.
  6. ↑ Ulrike Simon: The publisher's project . In: horizon . May 12, 2016, p. 12 .
  7. ↑ Jens Schröder: Germany's most popular media brands: Bild und Apotheken Umschau. In: Meedia. September 18, 2014, accessed January 6, 2017 .
  8. ↑ according to IVW ( details on ivw.eu )
  9. ↑ Petra Schwegler: Robert Pölzer replaces Riekel as "Bunte" boss. In: Advertise & Sell. April 5, 2016, accessed January 6, 2017 .
  10. ↑ a b c Power and splendor of colorful pictures . In: The time . No. 48 , 1982 ( zeit.de ).
  11. ↑ Gambler Burda . In: Kress Report . September 3, 2010, p. 34 .
  12. ↑ Peter Köpf: The wonderful Franz . In: The daily newspaper . February 22, 2003, p. 6 .
  13. ↑ Insa Sjurts: The German Media Industry: A Corporate Strategy Analysis . Springer Gabler, Wiesbaden 1996, ISBN 978-3-322-96462-5 , p. 87 .
  14. ^ Gisela Freisinger: Hubert Burda: The media prince . Campus, Frankfurt am Main 2005, ISBN 978-3-593-40087-7 , p. 416 .
  15. ↑ Dear Farah . In: Der Spiegel . No. 52 , 1962 ( online ).
  16. ^ Sabine Hilgenstock: The story of the colorful (1948–1988) . The development of an illustrated weekly magazine with a chronicle of this type of magazine. Peter Lang, Frankfurt am Main, ISBN 3-631-45216-0 , p. 136 .
  17. ^ Gisela Freisinger: Hubert Burda: The media prince . Campus, Frankfurt am Main 2005, ISBN 978-3-593-40087-7 , p. 418 .
  18. ↑ Contradicting worlds kept in balance . In: Badische Zeitung . November 9, 2012 ( badische-zeitung.de [accessed January 6, 2017]).
  19. ↑ Stephan Sattler: A life between publishing, art and innovation. In: Focus Online. Retrieved January 6, 2017 .
  20. ^ Hans-Jürgen Jakobs: That's new, Pussycat. In: Süddeutsche Zeitung. November 8, 2012, accessed January 6, 2017 .
  21. ^ Sabine Hilgenstock: The story of the colorful (1948–1988) . The development of an illustrated weekly magazine with a chronicle of this type of magazine. Peter Lang, Frankfurt am Main, ISBN 3-631-45216-0 , p. 171 .
  22. ^ Markus Plate, Torsten Groth, Volker Ackermann, Arist von Schlippe: Large German family businesses: Generational succession, family strategy and corporate development . Vandenhoeck & Ruprecht, Göttingen 2011, ISBN 978-3-525-40338-9 , pp. 307 .
  23. ^ A b Hermann G. Abmayr: The long shadow of the concentration camp doctor . In: context . January 21, 2015 ( kontextwochenzeitung.de [accessed January 6, 2017]).
  24. ↑ Volker Hage: Plagiarism? In: The time . No. 13 , 1987 ( zeit.de ).
  25. ↑ News and Reports . In: Bonner General-Anzeiger . June 19, 1985, p. 29 (Bonn city edition).
  26. ↑ Divide and rule . In: WirtschaftsWoche . January 9, 1987, p. 80 .
  27. ↑ Out of the shadows . In: Der Spiegel . No. 1 , 1986 ( online ).
  28. ^ Gisela Freisinger: Hubert Burda: The media prince . Campus, Frankfurt am Main 2005, ISBN 978-3-593-40087-7 , p. 215 .
  29. ↑ Personal details . In: Handelsblatt . June 19, 1986, p. 14 .
  30. ↑ a b personal details . In: Handelsblatt . December 8, 1986, p. 16 .
  31. ^ Gisela Freisinger: Hubert Burda: The media prince . Campus, Frankfurt am Main 2005, ISBN 978-3-593-40087-7 , p. 220 .
  32. ↑ Names and Messages . In: Handelsblatt . June 21, 1989, p. 19 .
  33. ↑ Strobachs leave Burda . In: horizon . September 30, 1994, p. 81 .
  34. ↑ a b Oliver Gehrs: The crash package . In: The daily newspaper . September 21, 1996, p. 20 .
  35. ↑ Wagner takes his hat off at Burda . In: horizon . October 9, 1997, p. 14 .
  36. ↑ Patricia Riekel becomes the new editor-in-chief of Bunten . In: horizon . October 18, 1996, p. 1 .
  37. ↑ Kurt Sagatz: Patricia Riekel gives up "Bunte" editor-in-chief. In: Der Tagesspiegel. April 5, 2016, accessed January 6, 2017 .
  38. ↑ Matthias Gebauer, Christoph Schult: “Just embarrassing!” In: Spiegel Online. August 24, 2001. Retrieved January 6, 2017 .
  39. ↑ Sabine Letz: When princes beat up . In: The world . December 15, 1999, p. 35 .
  40. ^ Adolf Theobald: Renaissance of the Illustrated? In: horizon . March 29, 2001, p. 88 .
  41. ↑ Christian Ickstadt: "The colorful is downright cult" . In: horizon . February 26, 1998, p. 42 .
  42. ^ Sabine Letz: The group therapist of the Society . In: The world . August 8, 2001, p. 33 .
  43. ↑ Heidi Radvilas: The Icon of People Journalism . In: horizon . December 19, 2002, p. 30 .
  44. ↑ Barbara Nolte: The central organ of love . In: Der Tagesspiegel . October 7, 2001, p. 30 .
  45. ↑ Through the crisis with gossip . In: Handelsblatt . July 29, 2002, p. 17 .
  46. ^ Christian Ickstadt, Santiago Campillo-Lundbeck: Family planning in the high society . In: horizon . July 25, 2002, p. 34 .
  47. ↑ Ralf Wegner: Burda is driving in the stakes . In: horizon . February 17, 2005, p. 6 .
  48. ↑ T-Online and Bunte establish gossip portal . In: Handelsblatt . November 21, 2002, p. 19 .
  49. ↑ Too few viewers: ARD puts “Bunte TV” back on . In: The world . December 13, 2003, p. 32 .
  50. ↑ ARD can live without “Bunte TV” for the time being . In: Der Tagesspiegel . December 13, 2003, p. 31 .
  51. ↑ Relaunch for “Bunte” . In: Der Tagesspiegel . May 9, 2003, p. 31 .
  52. ↑ Focus and Bunte drive up profits . In: Frankfurter Rundschau . June 9, 2005, p. 10 .
  53. ↑ After more than 1000 issues: "Bunte" without Patricia Riekel. In: Advertise & Sell. January 7, 2016, accessed January 6, 2017 .
  54. ↑ Bunte: Robert Pölzer is to be the successor to Patricia Riekel. In: Meedia. March 4, 2016, accessed January 3, 2017 .
  55. ↑ according to IVW , ( details on ivw.eu )
  56. ↑ according to IVW , second quarter 2020 ( details and quarterly comparison on ivw.eu )
  57. ↑ according to IVW , fourth quarter in each case ( details on ivw.eu )
  58. ↑ As much as possible . In: Der Spiegel . No. 31 , 1996, pp. 70 ( online ).
  59. ^ Adolf Theobald: Intermediate lines . In: The time . No. 32 , August 2, 1996.
  60. ↑ Princess receives high compensation . In: Handelsblatt . July 26, 1006, p. 4 .
  61. ^ Record sum for Caroline. Burda-Verlag has to pay for a fabricated interview . In: Nürnberger Nachrichten . July 26, 1996.
  62. ↑ Movie star wants $ 60 million. Tom Cruise has sued the magazine "Bunte" for damages . In: Nürnberger Nachrichten . 2nd August 1996.
  63. ↑ Dietmar Klostermann: An interview that went bad . In: Saarbrücker Zeitung . August 13, 1996.
  64. ↑ Tom Cruise withdraws lawsuit against "Bunte" . In: Neue Zürcher Zeitung . August 15, 1996, p. 20 .
  65. ↑ Press releases. Supporting association of the German Press Council, accessed on January 6, 2017 .
  66. ↑ Volker Scharninghausen: Press Council reprimands advertising violations in magazines. In: new business. September 19, 2008, accessed January 6, 2017 .
  67. ↑ Johannes Röhrig, Hans-Martin Tillack: The wrong denials of the CMK. February 26, 2010, accessed January 6, 2017 .
  68. ↑ Sonia Shinde, Hans-Peter Siebenhaar: Müntefering reprimands the "Bunte" . In: Handelsblatt . February 26, 2010, p. 19 .
  69. ↑ Kachelmann's ex-lover received 50,000 euros for an interview. In: Frankfurter Allgemeine Zeitung. March 23, 2011, accessed January 6, 2017 .
  70. ↑ Ursula Knapp: “Record sum” for a story . In: Reutlinger General-Anzeiger . March 24, 2011.
  71. ↑ Kachelmann: Ex-Beloved received 50,000 euros for an interview. In: Spiegel Online . March 23, 2011, accessed January 6, 2017 .
  72. ↑ Wulff obtains an injunction against the magazine Bunte. Ex-Federal President takes action against reports . In: Berliner Zeitung . June 10, 2013, p. 25 (feature section).
  73. ↑ Wulff takes action against “Bunte” . In: Der Spiegel . No. 24 , 2013, p. 135 ( online ).
  74. ↑ Success for freedom of the press . In: Leipziger Volkszeitung . October 20, 2010, p. 15 .
  75. ↑ Court allows articles about Princess Charlotte. In: The world. November 17, 2010, accessed January 6, 2017 .
  76. ↑ Jauch loses dispute over wedding photos . In: Wiesbaden Courier . June 17, 2016, p. 36 .
  77. ↑ Privacy: Jauch is suing “Bunte” for 300,000 euros. In: Stern. October 25, 2006, accessed January 6, 2017 .
  78. ↑ Wedding snapshot Jauch sued “Bunte”. In: Spiegel Online. October 25, 2006, accessed January 6, 2017 .
  79. ↑ Günther Jauch loses dispute over wedding photos in “Bunte”. In: Hamburger Abendblatt. June 16, 2016, accessed January 6, 2017 .
  80. ↑ "Bunte" has no explanation for surreptitious medical advertising. In: Übermedien . June 3, 2020, accessed on June 7, 2020 (German).