Amica (magazine)

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Amica

description Women's magazine
publishing company Hubert Burda Media
First edition January 1996
Frequency of publication set
Sold edition 145,260 copies
( IVW  Q1 / 2009)
Widespread edition 148,297 copies
( IVW  Q1 / 2009)
Web link amica.de
ISSN (print) 0949-9210

Amica ( own spelling AMICA ) was a monthly German women's magazine that dealt with fitness , fashion and wellness . The target group were women under 40 years of age, an issue had around 110 to 140 pages. It was founded in 1996 by the Milchstrasse publishing group , later taken over by Hubert Burda Media and finally discontinued in 2009.

history

The first issue of Amica was published on January 11, 1996 with a circulation of 400,000 copies. The title was intended to establish a new concept for women's magazines on the German-speaking market. In the course of the takeover of the Milchstrasse publishing group by Hubert Burda Media at the turn of the year 2004/2005, Amica also came to the Munich media group. A few months later, Amica underwent a relaunch , the aim of which was primarily to target a younger audience. The magazine was assigned internally to the Bunte People Group around editor-in-chief Patricia Riekel . In 2009 Hubert Burda Media finally announced the hiring of Amica. The crisis in the advertising market was cited as the reason for this step. The circulation sold fell from 256,225 copies in the first quarter of 1998 to 145,260 copies in the first quarter of 2009, a decrease of 43.3 percent. The Amica website was continued.

Web links

Individual evidence

  1. ↑ Margrit Gerste: News for the girlfriend . In: The time . January 19, 1996 ( zeit.de [accessed August 26, 2016]).
  2. ↑ The start of Amica was successful . In: horizon . January 19, 1996, p. 10 .
  3. ↑ The ultimate test . In: Marketing . February 8, 1996, p. 11 .
  4. ↑ Kai-Hinrich Renner: Burda-Verlag closes the magazine “Amica” . In: Hamburger Abendblatt . April 8, 2009, p. 10 .
  5. ↑ New magazine for discerning women . In: German printer . February 1, 1996, p. 5 .
  6. ↑ Burda discontinues “Amica” . In: Der Tagesspiegel . April 8, 2009, p. 38 .
  7. ↑ Premature birth: "Amica" already today at the kiosk . In: The daily newspaper . January 11, 1996, p. 18 .
  8. ↑ Uta-Maria Heim: Those who consume are sexy . In: Der Tagesspiegel . February 19, 1996.
  9. ↑ Entry into the Milky Way . In: Focus . September 30, 1995, p. 286-287 .
  10. ↑ Burda takes over the Milchstraße publishing group. In: Handelsblatt . December 23, 2004, accessed August 26, 2016 .
  11. ↑ Thomas Schulz: Munich sedative pill . In: Der Spiegel . January 3, 2005, p. 66 .
  12. ↑ Norbert Rüdell: Amica is facing a repositioning . In: horizon . April 28, 2005, p. 4 .
  13. ↑ Christian Seel: Burda renovates the women's magazine “Amica” . In: The world . June 13, 2005, p. 28 .
  14. ↑ Norbert Rüdell: Burda is now taking action . In: horizon . February 17, 2005, p. 1 .
  15. ↑ The Undisguised . In: Der Tagesspiegel . August 31, 2005, p. 31 .
  16. ↑ Uwe Mantel: Burda discontinues its women's title “Amica”. In: DWDL. April 7, 2009, accessed August 26, 2016 .
  17. ↑ Burda bundles women's titles and discontinues "Amica". In: Advertise & Sell . April 7, 2009, accessed August 26, 2016 .
  18. ↑ Burda discontinues the magazine “Amica” . In: Berliner Morgenpost . April 9, 2009, p. 15 .
  19. ↑ Burda discontinues the next magazine . In: Welt Kompakt . April 8, 2009, p. 29 .
  20. ↑ Amica ivw.eu
  21. ↑ Burda hires Amica and founds Burda Style Group. In: horizon. April 7, 2009, accessed August 26, 2016 .