Tomorrow (German magazine)

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Tomorrow
Logo TOMORROW 72dpi tdklein.jpg
description German magazine
publishing company Hubert Burda Media
First edition 1998
attitude 2009
Frequency of publication per month
Sold edition 56,105 copies
( IVW  Q4 / 2008)
Widespread edition 59,885 copies
( IVW  Q4 / 2008)
Editor-in-chief Jürgen Bruckmeier
ISSN (print)

Tomorrow was a German magazine for internet and technology topics that was published monthly by Hubert Burda Media until 2009 . It was founded in 1998 by the Hamburg publishing group Milchstrasse, developed into one of the most popular titles in its field around the turn of the millennium and gave its name to Tomorrow Focus AG . Tomorrow was mostly about popular technology, but also included lifestyle and science fiction topics.

history

In the 1990s the Milchstrasse publishing group designed several new magazines under the direction of Dirk Manthey. In addition to Amica , Fit for Fun and TV Spielfilm, this also included Tomorrow. The paper described by the NZZ as “Computer Illustrierte” was not aimed at experts, but laypeople with a technical interest. The first issue of the magazine was published on September 10, 1998 with a circulation of 500,000 copies, of which around 40% sold within the first ten days. Observers rated Tomorrow primarily as an attack on the competing titles Konr @ d and Online Today by Gruner + Jahr . An extensive advertising campaign accompanied the launch of the magazine, and a web presence with a news ticker was set up. The news channel n-tv broadcast the “Net News” program from then on under the “Tomorrow” brand. An Internet flat rate launched jointly with Mobilcom in 1999 also attracted greater attention .

The first editor-in-chief of Tomorrow was Willy Loderhose. As measured by the 1999 advertising statistics, Tomorrow developed into one of the most successful new magazines in the German-speaking market. As a result, the Milchstrasse publishing group switched the publication frequency from four to two weeks, and from September 2000 the paper was sold for three German marks . A B2B variant called Tomorrow Business was also founded . The Internet portals of Tomorrow and a few other magazines from the Milchstrasse publishing group were incorporated into Tomorrow Internet AG in 1999, which debuted on the stock exchange that same year. In 2000, Internet Schnell & Einfach launched a version of Tomorrow for beginners, of which around 200,000 copies were sold every quarter. From 2000, the Milchstrasse publishing group appeared as the main sponsor of Hamburger SV : Starting with the 2001/2002 Bundesliga season , the magazine's logo was on the footballers' shirts.

While Tomorrow still had around 350,000 copies sold in the first quarter of 1999, the magazine had to accept a rapidly decreasing circulation in the years 2000 and 2001. In May 2001, Georg Altrogge started as the new editor-in-chief at Tomorrow, and from mid-2001 the paper was published monthly. Due to falling advertising revenues, half of the editorial staff had to be fired. Before Focus Digital AG merged with Tomorrow Internet AG, Hubert Burda Media bought 49% of Tomorrow magazine. The remaining shares in Tomorrow Verlag GmbH & Co. KG remained with Dirk Manthey. In 2002, Tomorrow changed its strategy: Instead of Internet topics, the magazine was positioned as a “multimedia men's magazine ”. Another relaunch took place in 2003 , which brought test reports back to the fore. Despite the changes, Tomorrow lost another 25% of its circulation from 2001 to 2002. In 2005, Tomorrow aimed to return to profitability with a new design and changed content.

At the turn of the year 2004/2005, Hubert Burda Media completely took over the Milchstrasse publishing group, so that from now on Tomorrow was also fully owned by the media company based in Offenburg and Munich. The paper was organizationally integrated into the Vogel Burda Group, to which the computer magazine Chip also belonged. That practically meant a change of the headquarters from Hamburg to Munich . In spring 2005 Jürgen Bruckmeier took over the editor-in-chief from Georg Altrogge. Under his leadership, Tomorrow was realigned again, and in 2008 the editorial team moved from Munich to Berlin . Despite all efforts, observers attested the paper an unprecedented decline in 2005. In 2009 Hubert Burda Media finally announced the discontinuation of Tomorrow. The magazine had previously sold 56,000 copies, of which 25,000 were on-board copies. The last issue of Tomorrow was published in March 2009.

Individual evidence

  1. "Tomorrow" from today . In: Der Tagesspiegel . September 10, 1998, p. 39 .
  2. From: "Tomorrow" and "Young" . In: Kress Report . February 20, 2009, p. 17 .
  3. “Tomorrow” magazine is discontinued. In: The Standard. February 11, 2009, accessed September 1, 2016 .
  4. a b Thomas Lückerath: The future no longer knows tomorrow: On the decline of "Tomorrow". In: DWDL. May 17, 2005, accessed September 1, 2016 .
  5. Manthey and the Future . In: Der Spiegel . February 9, 1998, p. 80 .
  6. A centerfold for technology freaks . In: Kress Report . September 23, 2005, p. 11 .
  7. a b “We are not feeling bad” . In: Welt am Sonntag . September 13, 1998, p. 56 .
  8. Milky Way is working on new magazine concepts . In: horizon . February 12, 1998, p. 4 .
  9. Thomas Hoffmann: “It's a good time to start new papers” . In: horizon . March 5, 1998, p. 76 .
  10. Digital completely analog . In: Neue Zürcher Zeitung . December 11, 1998, p. 67 .
  11. Malte Oberschelp: The beta test for beginners . In: The daily newspaper . February 4, 1999, p. 13 .
  12. Return clearly in double digits . In: Handelsblatt . October 6, 1998, p. 18 .
  13. Tomorrow started successfully . In: horizon . September 24, 1998, p. 69 .
  14. Thomas Hoffmann: The market is critical of newcomers . In: horizon . September 10, 1998, p. 94 .
  15. Lifestyle for technophiles . In: c't magazine . No. 20 , 1998, pp. 76 .
  16. Kerstin Rosenfeld, Ralf Wegner: Tomorrow takes off . In: horizon . September 10, 1998, p. 58 .
  17. ^ Guido Schneider: Online title under pressure . In: horizon . S. 86 .
  18. New magazine . "Tomorrow" started. In: Rhein-Zeitung . September 16, 1998.
  19. Tomorrow dominates among the print newcomers in 1999 . In: horizon . July 1, 1999, p. 1 .
  20. Milky Way will soon make Tomorrow appear every fortnight . In: horizon . June 10, 1999, p. 10 .
  21. Thomas Hoffmann: The fronts in the edition struggle have been clarified . In: horizon . October 26, 2000, p. 86 .
  22. Milky Way will soon send a new title into the race . In: horizon . July 22, 1999, p. 6 .
  23. Tomorrow brings magazines to the Internet . In: German printer . December 16, 1999, p. 38 .
  24. ^ Rolf-Herbert Peters: A nice extra income . In: WirtschaftsWoche . December 16, 1999, p. 99 .
  25. Tomorrow's offshoot “Internet, Schnell & Einfach” is well received. In: horizon. November 9, 2000, accessed September 1, 2016 .
  26. Elke Jacob, Oliver Zils: Tomorrow on the chest . In: horizon . May 4, 2000, p. 1 .
  27. Marcus Scholz: "Tomorrow" pays HSV 36 million marks for three years . In: Hamburger Abendblatt . April 29, 2000, p. 36 .
  28. Guido Schneider: Tomorrow is already taking place today . In: horizon . February 10, 2000, p. 92 .
  29. a b Burda joins the magazine “Tomorrow” . In: Handelsblatt . July 17, 2001, p. 20 .
  30. Georg Altrogge heads the “Tomorrow” editorial team . In: Berliner Zeitung . April 18, 2001, p. 17 .
  31. Mareike Knoke: The Milky Way is losing stars . In: Berliner Morgenpost . August 2, 2001, p. 19 .
  32. Ralf Wegner: Milky Way finds no rest . In: horizon . July 19, 2001, p. 10 .
  33. Martin Ax: Publishers close Internet alliance . In: The world . August 9, 2001, p. 15 .
  34. Milky Way sells “Tomorrow” shares . In: Berliner Zeitung . July 14, 2001, p. 16 .
  35. Ralf Wegner: Tomorrow advertises the big boys . In: horizon . April 25, 2002, p. 56 .
  36. a b Tomorrow presents itself in a new outfit . In: horizon . March 27, 2003, p. 10 .
  37. Irmela Schwab: Digital lifestyle for advanced users . In: horizon . October 27, 2005, p. 52 .
  38. Burkhard Riering: Burda wants the Milky Way for itself. In: The world. December 24, 2004, accessed September 1, 2016 .
  39. Ralf Wegner: Burda is driving in the stakes . In: horizon . February 17, 2005, p. 6 .
  40. ^ New morning man: Bruckmeier makes "Tomorrow". In: Kress News. March 14, 2005, accessed September 1, 2016 .
  41. Jürgen Bruckmeier repositions “Tomorrow”. In: New Business. March 15, 2005, accessed September 1, 2016 .
  42. Torben Waleczek: Truffle Search for the Net . In: Der Tagesspiegel . January 13, 2008, p. 31 .
  43. a b Herbert Braun: "Tomorrow" is to be discontinued. In: Heise Online. February 11, 2009, accessed September 1, 2016 .
  44. Burda is discontinuing “Young” and “Tomorrow”. In: Advertise & Sell. February 11, 2009, accessed September 1, 2016 .
  45. Tomorrow was yesterday . In: Berliner Zeitung . February 12, 2009, p. 34 .