Gruner + Jahr

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Gruner + Jahr GmbH

logo
legal form GmbH
founding 1965
Seat Hamburg , GermanyGermanyGermany 
management Stephan Schäfer ( CEO ),
Oliver Radtke ( COO )
Number of employees 8,777
turnover 1.1 billion euros
Branch Media , publishing
Website www.guj.de
As of December 31, 2020

Gruner + Jahr is a media company based in Hamburg . It was founded by Richard Gruner , John Jahr and Gerd Bucerius and has been wholly owned by Bertelsmann since 2014 and is one of the largest publishers in Europe. The most important core markets are Germany and France. The best-known brands include Brigitte , Capital , Geo and Stern as well as Chefkoch . The time originally appeared at Gruner + Jahr. The company also has a stake in Spiegel-Verlag to this day.

In August 2021, RTL Deutschland announced the purchase of Gruner + Jahr.

story

V. l. to r .: Gerd Bucerius , Richard Gruner and John Jahr (1968)
Old Gruner + Jahr building between 1975 and 1990 on the banks of the Alster (2019)

Established as a printing and publishing house

Gruner + Jahr was founded in 1965 by Richard Gruner , John Jahr and Gerd Bucerius . Bucerius and Jahr published magazines, Gruner ran a printing company. Even before 1965, Bucerius and Jahr had some of their publications printed by Gruner. The reason for the merger of the three entrepreneurs were positive economies of scale , for example when buying paper for the printing works or selling magazines through reading groups . The merger was mainly driven by Gerd Bucerius. The basis of the joint business of Gruner + Jahr was formed by the magazines brought in by the shareholders. The most important titles included Brigitte , Capital , Stern and Schöner Wohnen . In 1965 they already reached millions of copies. The company Gruner + Jahr was founded as a limited partnership with limited liability . Gruner owned 39.5%, Jahr 32.3% and Bucerius 28.2% of the shares. By 1968 sales grew to over 400 million German marks. At that time Gruner + Jahr was the second largest German press company after Axel Springer .

Withdrawal of the company founders

In 1969 Richard Gruner left the company again. Differences about the political and strategic direction of the house had led to this. Gruner gave his shares to the co-partners Bucerius and Jahr, who each owned 50% for a short time. Both then sold 25% of Gruner + Jahr to Bertelsmann . The works council criticized this step because of the capital links with the Springer company, in which Bertelsmann was also involved at the time. In 1970, Bucerius and Jahr moved to the newly created board of directors, and management was transferred to a five-person management team . In order to strengthen the independence of the management, the general partner (personally liable partner) of Gruner + Jahr 1971 was converted into a stock corporation .

After retiring from operational business, in 1973 Bucerius exchanged his shares in Gruner + Jahr for a stake in Bertelsmann. The group thus rose to become the majority shareholder in Gruner + Jahr. By 1975 Bertelsmann increased its stake to a total of 74.9%. When Bucerius withdrew, the rights to the weekly newspaper Die Zeit were transferred to a foundation in order to ensure its economic independence over the long term.

Participations at home and abroad

In the 1960s and 70s, the expansion of activities in the home market initially determined the business of Gruner + Jahr. An example of this the acquisition of minority interests in the is mirror-Verlag and the United Engine-publishers (now Motor Presse Stuttgart ) in 1971. In the late 1970s, the company forced then expanding abroad: in France in 1978, the subsidiary Participations Edition Press ( today Prisma Media ) was founded. In the same year Gruner + Jahr bought the Spanish publisher Cosmos Distribuidora and the US printer Brown Printing. In the 1980s, further participations and branches abroad were added, for example in Great Britain .

Relocation to the new press building

Pressehaus am Baumwall (2004)

Until the mid-1980s, Gruner + Jahr employees were spread across several buildings on the Outer Alster. In order to promote collaboration within the publishing house and to create space for additional staff, the Pressehaus was built on Baumall from 1985 onwards. The company's headquarters are still located there today. The property on which the press building was built is between Michaeliskirche and the Speicherstadt. It was previously owned by the city and has a floor area of ​​22,000 square meters. The topping-out ceremony was on May 26, 1989. The construction work was largely completed in 1989, and the first employees moved into the press building a year later. The construction cost a total of around 300 million German marks. At the time of commissioning, it offered space for 2,000 employees, making it the largest inner-city office building in the Hanseatic city. In the following years, Gruner + Jahr rented numerous areas in the surrounding streets and expanded the area through acquisitions.

East Germany and US expansion

After the reunification of Germany in 1989/90, Gruner + Jahr helped establish a free press in the new federal states . For example, the company founded the Dresdner Morgenpost . Another daily newspaper followed a little later with the Chemnitzer Morgenpost. In 1991 Gruner + Jahr bought the Saxon printing and publishing house in which the Saxon newspaper appears. In addition, the company took a stake in the Berliner Verlag : in 1990 initially with 50%, from 1992 then 100%. In particular, the Berliner Zeitung and the Berliner Kurier belong to it . Internationally, Gruner + Jahr received greater attention through the acquisition of seven magazines from the New York Times Company . In 1994 the company rose to become a leading US publisher and for the first time achieved half of its sales outside Germany.

Entry into the digital business

In 1995 Gruner + Jahr started with websites under the domains geo.de , mopo.de , pm-magazin.de , stern.de and tvtoday.de as one of the first professional providers on the World Wide Web . In the following years, digital business models became more and more important: In 1997 the company gave the go-ahead for Fireball , a search engine especially for German-language content. It was developed in cooperation with AltaVista and the Technical University of Berlin . In 1998, Paperball, a search engine specializing in news, followed. An email provider ( Firemail ) was also part of the portfolio. In 2000, Gruner + Jahr brought Fireball and related brands into Lycos Europe . In return, Gruner + Jahr received a stake in the company that was about to go public . Gruner + Jahr expected the transaction to generate stronger Internet growth. After the bursting of the dot-com bubble , Gruner + Jahr concentrated again on content-oriented offers from the end of 2000, i.e. above all the websites of its media brands.

Title offensive and consolidation

At the turn of the millennium, Gruner + Jahr sold several regional daily newspapers. In 1999, the company initially got out of the free Sunday newspaper. The loss-making Hamburger Morgenpost was sold to Hans Barlach and Frank Otto in 1999 . In addition, Gruner + Jahr sold some regional editions of the Sächsische Zeitung. At the same time, the company founded the Financial Times Deutschland, a new nationwide business newspaper. It was one of the most ambitious newspaper projects of the time. In 2000, Gruner + Jahr bought Inc. and Fast Company, two leading business magazines.

In 2002, Gruner + Jahr sold the Berlin publishing house to the Georg von Holtzbrinck publishing group . Due to the concentration in the Berlin newspaper market, some media commented critically on the transaction. In 2003, Gruner + Jahr sold parts of its newspaper business in Eastern Europe to the Ringier Group.

After the sale of the Berlin publishing house, Gruner + Jahr concentrated again on the magazine and printing business. In mid-2003 the company began developing various new magazines. Among other things, Neon and Brigitte Woman came onto the market in Germany. With this offensive, the board wanted to reach new readership groups.

Gruner + Jahr expanded despite an increasingly difficult market environment. The company continued this strategy in the following years and planned further acquisitions, but at the same time decided on austerity measures in Germany and the United States. In 2004, Gruner + Jahr founded the printing service provider Prinovis with Arvato and Axel Springer . In 2005, Gruner + Jahr sold its entire US business to the Meredith Corporation ; Condé Nast took over a single youth title . The company thus largely withdrew from the US market, where it had been the sixth largest magazine publisher to date.

Economic crisis and effects

Due to the global financial and world economic crisis from 2007 , Gruner + Jahr had to discontinue several magazines. The company was economically sound and debt-free, but struggled with declining ad revenue. Regardless of this, Gruner + Jahr brought new magazines onto the market. After losses in the previous year, the company returned to profitability in 2010. Against the background of the strategic transformation, the board of directors was reorganized, and in 2013 Julia Jäkel moved to the head of the board. While the digital business area became more and more important, the print shops lost their importance: After Prinovis announced the closure of the former Gruner printing plant in Itzehoe in 2013, Gruner + Jahr parted with its US subsidiary Brown Printing in 2014. This meant a "turning point" for the company. With the sale, the last operational business in the United States was shed.

Acquisition of all shares by Bertelsmann

In 2014, Bertelsmann reached an agreement with the heirs of John Jahr to buy their remaining 25.1% stake. The takeover should be understood as a commitment to journalism. Bertelsmann thus strengthened its journalistic business, in particular through the established media brands of Gruner + Jahr. The board of directors of Gruner + Jahr was confirmed in office and the legal form used until 1971 ( GmbH & Co. KG ) was reintroduced. Gruner + Jahr then intensified its cooperation with other Bertelsmann companies: in 2016, for example, the Medienfabrik Gütersloh was merged with G + J Corporate Editors to form the Territory agency under the umbrella of Gruner + Jahr . It is the market leader in content-driven communication. G + J Electronic Media Sales, the marketing company of Gruner + Jahr, founded the Ad Alliance with the RTL subsidiary IP Deutschland and Smartclip, under whose roof new offers for advertisers and agencies were developed. The Ad Alliance reaches more than 98% of the German population every month across media borders, and Spiegel Media has now also joined.

Digitization and Transformation

The company expanded its digital offerings and developed into one of the most important market participants in digital marketing. In addition, Gruner + Jahr brought several dozen new magazines onto the market in recent years. Examples are Barbara and Stern Crime. For titles such as Landlust and Food & Drink , Gruner + Jahr founded the company Deutsche Medien-Manufaktur together with Landwirtschaftsverlag Münster , in which both sides each hold half.

The magazine business in Spain was sold to an investor in 2016. In addition, Gruner + Jahr withdrew from Austria. In connection with the expansion of digital activities and innovations in the area of ​​classic magazines, Gruner + Jahr's business continued to develop successfully. In 2016, there was again a surge in growth in the digital sector. In the core markets of Germany and France, sales in this area increased by around a third. The Handelsblatt thereupon judged that after several years of dry spell, “the turnaround at Gruner + Jahr has been achieved”.

In April 2019, the majority of the native advertising provider Ligatus was sold to competitor Outbrain. Gruner + Jahr remained a minority shareholder and still has one seat on the supervisory board. In June of that year the company announced the sale of the majority stake in Motor Presse Stuttgart to the founding family Pietsch. In this way, Gruner + Jahr wanted to concentrate even more on its own brands. The license and merchandising business bundled under the brand name has recently become more and more important. According to its own information, Gruner + Jahr is Germany's largest licensing agency for media brands with over 5,000 licensed products.

In May 2021 it became known that Gruner + Jahr was looking for a new location for a new publishing house in Hamburg.

Takeover by RTL

On August 6, 2021, RTL Deutschland announced the purchase of Gruner + Jahr for 230 million euros (purchase price without debts). The company Gruner + Jahr is to be merged with RTL Germany by the end of 2021. All that remains of the Gruner + Jahr company is the “G + J” brand. The employees at the Hamburg location should be able to work from there for the new, then merged company. Gruner + Jahr's holdings in Spiegel-Verlag , DDV Mediengruppe , Territory and the AppLike Group, on the other hand, move under the Bertelsmann umbrella . The merger is still subject to the approval of the antitrust authorities and should be completed by January 1, 2022.

Corporate structure

The company's parent company is Gruner + Jahr GmbH , based in Hamburg. It is a limited liability company (GmbH) under German law, whose shareholders are Bertelsmann SE & Co. KGaA (73.4%), BAG Business Information Beteiligungs GmbH (24.6%) and Gruner + Jahr Management GmbH (2%) are. Both BAG Business Information Beteiligungs GmbH and Gruner + Jahr Management GmbH are also part of the Bertelsmann Group. The management of Gruner + Jahr GmbH is made up of two people: Stephan Schäfer is Chief Executive Officer , Oliver Radtke is Chief Operating Officer .

head office

The headquarters of Gruner + Jahr have been located in the Pressehaus am Baumwall in Hamburg-Neustadt for decades . In 2017, the company announced its move to HafenCity : A new, modern publishing house was to be built that would take Gruner + Jahr's innovation course into account. The Pressehaus am baumall was sold to the city, which wants to use it for its own purposes after the move by Gruner + Jahr.

In May 2021 it became known that the move would not take place. Gruner + Jahr is looking for a new location for a new publishing house in Hamburg.

Business areas

Gruner + Jahr is one of eight Bertelsmann divisions. The annual financial statements are included in the consolidated financial statements and are not published separately. In the 2020 financial year, Gruner + Jahr achieved sales of 1.1 billion euros. Two thirds of this was generated in Germany and one third came from international businesses. In terms of sales, Germany and France were Gruner + Jahr's most important markets. Almost half of the income came from the sale of products and goods, about a third from the sale of advertising and advertisements. The media-related services business also played a significant role, as did the granting of rights and licenses to third parties.

Holdings

Gruner + Jahr has stakes in over 60 domestic and foreign companies. These include, among other things

  • the Manager Magazin publishing company, which publishes the business and finance magazine Manager Magazin .
  • AppLike, an adtech company.

Magazines (selection)

The most important German-language magazines from Gruner + Jahr are, in terms of awareness and reach, Brigitte , Capital , Eltern , Eltern family , Essen & Trinken , Essen & Trinken for every day , Gala , Geo , PM Magazin , Schöner Wohnen and der Stern . All Gruner + Jahr publications have been clustered in eight areas, so-called communities of interest, since 2013. Both printed and digital content is created there across all media. In German-speaking countries, Gruner + Jahr is still associated with the following magazines:

Brigitte

Brigitte-Logo.svg

Brigitte is the market leader among classic German women's magazines . The history of the paper and its forerunners goes back to 1886. In the 1920s, Brigitte achieved greater popularity due to social change; the magazine has existed in its current form since 1954. At the end of the 1960s, Gruner + Jahr gave up Constanze, among others, in favor of Brigitte. In recent years, Gruner + Jahr has brought various magazines onto the market under the Brigitte umbrella brand, for example Brigitte Woman for women aged 40 and over. The youngest member of the group is Brigitte Wir, an edition first published in 2015 for women aged 60 and over.

Capital

Capital Logo.jpg

Capital is one of the most widely read German business magazines . The magazine first appeared in 1962 and was initially aimed exclusively at executives. In 1966, John Jahr bought two thirds of Capital and brought the share into Gruner + Jahr. The participation was gradually increased to 100%. In 2013, after the end of the Financial Times Deutschland , Gruner + Jahr changed the direction of the magazine. Since then, Capital has been published monthly, target group are readers from the middle of society who are interested in financial and economic topics.

GEO

Geo logo.jpg

Geo is Gruner + Jahr's most international brand and appears alongside Germany, Austria and Switzerland with editions in Finland, France, Italy, Latvia, Lithuania, Russia, Slovakia, Spain, Turkey and Hungary. The magazine was designed in 1976 under the aegis of Rolf Gillhausen . The reason for its establishment was that longer photo series and extensive reports sometimes had no place in the Stern. The content of the first edition was described as a mixture of science and ecology. Geo is in direct competition with National Geographic Germany and has produced various variants, such as Geo Epoch and Geo Season. The editions for children are called Geolino with numerous other booklets such as Geolino extra and Geolino Leckerbissen and Geomini, also with extra booklets, Wimmelbooks and other booklets.

star

Star Logo 2020.svg

The Stern is a weekly news magazine founded in 1948 by Henri Nannen . After the Second World War, it developed into Europe's largest consumer magazine. After Gerd Bucerius had already acquired a stake in Stern in 1949, he became majority owner in 1951. Bucerius finally brought the magazine into Gruner + Jahr. The star received a lot of attention not only from a journalistic point of view, but also through its social commitment. He launched numerous initiatives, for example a large fundraising campaign on the occasion of the famine in Ethiopia in 1973 or youth research . He initiated several social debates, for example through his reporting on abortion or the publication of Wir Kinder vom Bahnhof Zoo . Over the years, various offshoots such as Neon , Nido , Stern Fotografie , Dr. v. Hirschhausen's Stern Healthy Living , View and the real-crime magazine Stern Crime.

Digital brands (selection)

In 2012, Gruner + Jahr bundled the digital business of its media in Gruner + Jahr Digital GmbH. In addition to the content and technical improvement of the publisher's websites, the expansion of digital offers and the development of new formats in all communities of interest were the company's goal. The marketing of online advertising space was intended to compensate for declining revenues from the magazine business. Sales in the digital sector have grown disproportionately in recent years, most recently by 30% annually. Gruner + Jahr not only invests in its own platforms, but also in third-party offers: for example, a start-up fund was set up in 2015 . In 2016, a separate online shop was launched under the Schöner Wohnen brand . The adtech company AppLike, founded in 2016, was spun off in 2017 due to strong growth.

Head chef

01 ck logo.svg

Chef was founded in 1998 and is based in Bonn . In 2007, Gruner + Jahr took over the majority of the recipe and cooking website. Initially, Gruner + Jahr owned 50.2% of the company, and since 2011 it has been 100%. Head chef remained largely independent under the Gruner + Jahr umbrella. To this day, according to page views and registered users, the chef is the largest offer of its kind in Europe and one of the largest mobile offers in Germany.

Stern.de

The flagship of the digital offerings from Gruner + Jahr is stern.de. The website is one of the news portals with the widest reach in German-speaking countries. It is produced by stern.de GmbH, which is also responsible for all of the magazine's other digital offers, such as the app or social media channels.

Journalistic commitment

Nannen price

In 2004, Gruner + Jahr launched the Henri Nannen Prize with the star , which has been called the Nannen Prize since 2016 . The award recognizes outstanding journalistic achievements in categories such as reportage, documentation and photography. The Egon Erwin Kisch Prize , founded in 1977 by Henri Nannen , served as a model for the Henri Nannen Prize . It developed into one of the most prestigious journalism prizes in the German-speaking world and is continued today as the category of the Nannen Prize. In 2005, Peter Scholl-Latour was the first to receive the Henri Nannen Prize for his life's work as a journalist. Helmut Schmidt (2010) was one of the winners . Gruner + Jahr regularly recognizes outstanding services to freedom of the press with a special prize, which was awarded to Laura Poitras in 2014 for her involvement in the uncovering of the global surveillance and espionage affair by Edward Snowden .

Henri Nannen School

Kontorhaus Stubbenhuk , headquarters of the Henri Nannen School (2015)

Gruner + Jahr did not train journalists in the 1960s and 70s. This changed in 1978 with the establishment of the Henri Nannen School based on the model of the German School of Journalism . It was initially called the Hamburg School of Journalism, and in 1983 it was given its current name in honor of the Stern founder, Henri Nannen . Wolf Schneider , who was its director for 16 years, played a key role in founding the facility . The Henri Nannen School is now located in the Stubbenhuk office building . It trains newspaper, magazine, radio, television and online journalists in various genres. The Henri-Nannen-Schule is a limited liability company , sponsored by the publishers Gruner + Jahr, Die Zeit and Der Spiegel .

criticism

In 1983 the affair surrounding the supposed Hitler diaries overshadowed the company. It brought the star the biggest mistake in its history and damaged the public image of Gruner + Jahr and Bertelsmann. As a result, the star had to cope with a serious slump in its circulation, but this was only temporary. Gruner + Jahr and Bertelsmann reacted to the affair with severe personal consequences. Among other things, Henri Nannen had to resign as editor of the magazine, although he was personally not to blame. The publication of the supposed Hitler diaries is now regarded as a textbook example of failure in the field of media ethics . In 2013, Gruner + Jahr announced that it would hand over the Hitler diaries to the Federal Archives . That has not happened to this day, the forged Hitler diaries are still archived at the Gruner + Jahr publishing house.

literature

Web links

Commons : Gruner + Jahr  - Collection of Images

Individual evidence

  1. ↑ Marco Saal: G + J changes legal form and confirms leadership . In: horizon . November 20, 2014, p. 8 .
  2. ↑ a b c Annual Report 2020. (PDF) Bertelsmann, March 30, 2021, pp. 22, 138 , accessed on April 14, 2021 .
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  4. ^ A b Irene Altenmüller: Richard Gruner: The big G from G + J-Verlag. In: ndr.de. December 25, 2015, accessed September 1, 2016 .
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  6. ↑ a b Insa Sjurts: The German media industry: A corporate strategy analysis . Gabler Verlag , Wiesbaden 1996, ISBN 978-3-322-96462-5 , p. 99 .
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  8. ↑ Simply faster . In: Der Spiegel . No. 49 , 1968 ( spiegel.de [accessed September 1, 2016]).
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  11. ^ Thomas Lehning: The media house: past and present of the Bertelsmann group . Wilhelm Fink Verlag , Paderborn, Munich 2004, ISBN 3-7705-4035-2 , p. 142-143 .
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  28. ^ "Sächsische Zeitung" went to Gruner and Jahr . In: Handelsblatt . September 17, 1991, p. 21 .
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  31. ^ Thomas Lehning: The media house: past and present of the Bertelsmann group . Wilhelm Fink Verlag , Paderborn, Munich 2004, ISBN 3-7705-4035-2 , p. 150-151 .
  32. ↑ Bertelsmann subsidiary buys women's magazines . In: Handelsblatt . June 20, 1994, p. 10 .
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  42. ↑ Gruner + Jahr prepares daughters for the stock market . In: Handelsblatt . February 9, 2000, p. 27 .
  43. ↑ G + J expects strong growth in the Internet business . In: German printer . No. 10 , 2000, pp. 4 .
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  52. ^ The German Financial Times before the start . In: The Standard . February 14, 2000, p. 15 .
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  57. ^ Berlin newspaper market in turmoil . In: Aargauer Zeitung . June 27, 2002, p. 36 .
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Coordinates: 53 ° 32 ′ 42 "  N , 9 ° 58 ′ 45"  E